LiveIntent Tech Talk at DBS: Help You I Can
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In a world of infinite inventory, why do you need The Force to achieve your goals? Learn why LiveIntent is the media you've been looking for -- no Jedi mind tricks necessary. Presenter: Matt Keiser, CEO, LiveIntent @mrkeiser
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LiveIntent Tech Talk at DBS: Help You I Can
Editor's Notes
- Good afternoon – my name is Matt Keiser and I am the CEO of LiveIntentI am also the email guyAs I look around the room about half of your are doing email, please stop, I promise to be entertaining. I may not look like yoda but the force runs strong within me –see the future I can.And my prediction for 2013 is tablets and smartphones are here to stay –Pauseno shit right…
- Good afternoon – my name is Matt Keiser and I am the CEO of LiveIntentI am also the email guyAs I look around the room about half of your are doing email, please stop, I promise to be entertaining. I may not look like yoda but the force runs strong within me –see the future I can.And my prediction for 2013 is tablets and smartphones are here to stay –Pauseno shit right…
- But here is where it gets interesting,In 2012 email was once again the number one app on smartphones, tablets and computers.When was the last time you invested in email?Its not going away, its stronger than ever
- Email is local, mobile, it is at the office It is where your audience spends the most time, and it is where smart money is investing resources in 2013Email is local and mobile,it is the number one application on the desktop, tablet and smart phoneIt reaches your customers where they spend the most time - emailAnd it is a source of incremental profit…no matter the location, device, or time of day(highlight the ads)
- b/c it is with you everywhere you goAt home if you are budding young jediIn bed if you are an expecting momOn the toilet On air force oneIn the school yard and on the death star if you are a syth lord
- In a world of infinite Inventory why does anyone buy ads that are…. ? Sound? Slow down
- “not in view”
- Reach a distracted audience where view times are fraction of a second and there is no LIVE intent“no intent”
- Or target inventory where you have been jammed and have no transparency“no transparency”
- Wellthere’s hope
- And that is because Liveintent Rescued email
- And made it real-time for the first time
- Build bullet 1, 2, 3
- We make it simple to: Clone what you are already doing in mobile and display(standard ad tags)
- You can Target the same third party and demographic segments that are already working for you
- Execute cookie based retargeting campaigns just like you do on the web.And you can run cookie based retargeting campaigns on desktop inventory
- This is a feature I am really excited to talk about – LiveIntent Custom Audience
- This is a feature I am really excited to talk about – LiveIntent Custom Audience With a LiveIntent Custom Audience you can target first party data for retention, reactivation and supressionfirst party data to target beyond cookies.
- If you have been looking for a way to scale your retargeting, look no further.Case study Using email hash data we were able to help a retailer reach 10x
- With a LiveIntent Custom Audience you can go beyond cookies.In fact we were able to help a retail client reach 10x as many customers with LiveIntent custom audience!If you have been looking for a way to make your boss or your client worship you, this is it. LiveIntent Custom Audiences are here and they outperform. Case study Using email hash data we were able to help a retailer reach 10x
- All of these super premium publishers are now making their real-time display in email inventory exclusively available through liveintent. If you are in this room and you don’t work with LiveIntent you are in the minority and your are missing out on the newest source of premium inventory***********Many of you probably already use registration data for targeting, but you are using it as behavioral data only. With LiveIntent you can target transparently and benefit from the Halo effect
- Don’t worry - It is not trap
- Email ha transformed*******************And what better place to reach a user to get them to download an app then when they are on their phone ortablet consuming trusted content?
- Your ads only show up in premium trusted contentAnd the satisfyingexperience of reading a newsletter, alert or notification is virtually the same on a computer, smart phone and tabletMk - Circle ad and put a halo over the ipad. ****************The inventory is all branded and transparentStandard IAB ad unitsEvery impression is a first impression And this ad would be served using essentially the same technology you use to serve real-time ads in display or mobileYou canuse demographics, pyschographics, first party data, third party data, machine learning, or white listed premium brand targeting to reach your target audience, the technology is virtually the same right down to Adchoices DAA compliance. (animate circles around adchoices and DAA) We make it so simple there is no friction in the marketplaceSo if you are looking for an easy way to move the needle this year look no further and the LiveIntent exchange to all of your media buys is simple and it performs.
- It iscleanUnclutteredStandard IAB ad units
- And we are ad adchoices compliantAnd we support third party ad tagsIt is superpremium as adsonlyreachsubscribers, a publishersbrandloyalists..The customersthatraisedtheirhands and saidsendyourcontent to my inbox.
- And it is not a Jedi mind trick that makes it perform
- Huge click rates for bannersIncredible engagement for roadblocks and skinsAnd Ad view times that rival TV commercialsBrands love our inventory – 28 seconds average view time, .29 CTR and 10x the engagement of standard display“build the bullets”
- And email can be high impact
- Check out this Skin we did for EA when they launched star wars the gameIf you want to be noticed we can help.
- Check out this Skin we did for EA when they launched star wars the gameIf you want to be noticed we can help.
- You are reaching a publishers best audience, their subscribers! Brands love our inventory – 28 seconds average view time, .27 CTR and 10x the engagement of standard display“build the bullets”
- on the subwayIt used to be something you only did at your desktop to something that is now in your pocket,Its on the subway
- The airport lounge
- On the plane
- In line at starbucks
- At the pool right here at montelucia
- And if you are a wookie you probably do it on the moon of endor
- CommonSay it in plain English!
- In a world of infinite inventory use proven techniques
- Help you, Liveintent canCall me – don’t let someone else in your organization get credit for finding the next scalable source of super premium inventory. The world is going mobile, and email can help you go mobile too.Now that email can be used effectively for advertising do not try, do