1. GEE GROUP
DANIJELA/JOACIM/JEROME/LINNEA/DIEGO
Thursday, November 28, 13

2. thehome.se
CLIENT
affordable good design
Thursday, November 28, 13

3. Thursday, November 28, 13

4. BRIEF
Thursday, November 28, 13
.

5. customers
turnover/sales/revenue
inspiration
insights
.
Thursday, November 28, 13

6. audit
hboards
das
insights
&
GOOGLE ANALYTICS
Thursday, November 28, 13

7. AUDIT
Thursday, November 28, 13

8. This is what we found to be OK
Thursday, November 28, 13
Improvements and Recommendations

9. 2nd. meeting
Thursday, November 28, 13

10. 2nd. meeting
clear direction
Thursday, November 28, 13

11. dashboards
sales
marketing
content
+
usability test.
Thursday, November 28, 13

12. SALES.
SHOW DASHBOARDs
talk about it
Thursday, November 28, 13

13. SALES.
SHOW DASHBOARDs
talk about it
top performing adwords
revenue
product revenue
Thursday, November 28, 13

14. CONTENT.
SHOW DASHBOARDs
talk about it
Thursday, November 28, 13

15. CONTENT.
SHOW DASHBOARDs
talk about it
bounce rate/page
visits/search term
social media referrals
unique mobile visitors
Thursday, November 28, 13

16. HOOTSUITE
. .
IKEA
Thursday, November 28, 13
PEPSI
VIRGIN

17. MARKETING.
SHOW DASHBOARDs
talk about it
Thursday, November 28, 13

18. MARKETING.
SHOW DASHBOARDs
talk about it
revenue/keywords
revenue/source
visits/source
Thursday, November 28, 13

19. Thursday, November 28, 13

20. SALES
CONTENT
MARKETING
Thursday, November 28, 13

21. SALES
CONTENT
MARKETING
Thursday, November 28, 13

22. insights
Thursday, November 28, 13

23. returning visitors
69%
of all
successful transactions and spend
40%
more than new visitors
Thursday, November 28, 13

24. unique mobile visitors
37%
Thursday, November 28, 13

25. no revenue from social
media this past month
Thursday, November 28, 13

26. some adwords have
high ROI while others
are making a loss.
Thursday, November 28, 13

27. bounce rate for some
pages is
Thursday, November 28, 13
high.

28. UI/UX test
Thursday, November 28, 13

29. usability hub
Thursday, November 28, 13

30. usability hub
“v
i wasn’
wa
i’d buy if
Thursday, November 28, 13
ery blocky
t inspired by it
y cluttered
it was discounted”

31. usability test
-open & guided questions -
Thursday, November 28, 13

32. “I feel nothing”
“fractured”
“No context”
“not inviting”
“inspiration: pinterest, tumblr, blogs”
“They have a showroom, feels solid”
Thursday, November 28, 13

33. inspiration
more than being sold to
welcomed
great experience
.
- most people believe the
website is the whole product-
Thursday, November 28, 13

34. INSPIRATION
Thursday, November 28, 13

35. Thursday, November 28, 13

36. Thursday, November 28, 13

37. Thursday, November 28, 13

38. CONCLUSION
Thursday, November 28, 13

39. optimize adwords
explore social
UX/UI - AB testing
great experience
think mobile, also
-a window into what the
company stands for -
Thursday, November 28, 13

40. AWARENESS
social
mobile
adwords
TRAFFIC
CONVERSION
RETENTION
Thursday, November 28, 13
relevant
campaigns
inspiration
UX/UI
newsletters
GA dashboards

41. AWARENESS
social
mobile
adwords
TRAFFIC
CONVERSION
RETENTION
Thursday, November 28, 13
relevant
campaigns
inspiration
UX/UI
newsletters
GA dashboards

42. customers
turnover/sales/revenue
inspiration
insights
Thursday, November 28, 13

43. Thursday, November 28, 13

44. THANK YOU
Thursday, November 28, 13