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Is your Website working hard for you?

Thursday, November 7, 13
SOCIAL MEDIA SOCIAL MEDIA

That’s been one of my mantras — focus
and simplicity.
Simple can be harder than complex: You
ha...
Thursday, November 7, 13
01
WHY NOW?

Thursday, November 7, 13
01

02

WHY NOW?

STRATEGIC
FRAMEWORK

Thursday, November 7, 13
01

02

WHY NOW?

STRATEGIC
FRAMEWORK

Thursday, November 7, 13

03
MOBILE
01

02

WHY NOW?

STRATEGIC
FRAMEWORK

04
MASSERATI OR
TOYOTA

Thursday, November 7, 13

03
MOBILE
01

02

WHY NOW?

STRATEGIC
FRAMEWORK

04

05

MASSERATI OR
TOYOTA

FIRST STEPS

Thursday, November 7, 13

03
MOBILE
01

02

WHY NOW?

STRATEGIC
FRAMEWORK

MOBILE

04

05

06

MASSERATI OR
TOYOTA

FIRST STEPS

Q&A

Thursday, November 7, 13...
WH Y N O W ? : A M O ST E X CI T I N G CHA R T

Thursday, November 7, 13
STRATEGIC FRAMEWORK

Thursday, November 7, 13
STRATEGIC FRAMEWORK

01
PEOPLE

See
Think
Do + Share

Thursday, November 7, 13
STRATEGIC FRAMEWORK

01

02

PEOPLE

CONTENT

See
Think
Do + Share

Thursday, November 7, 13

What
When
STRATEGIC FRAMEWORK

01

02

03

PEOPLE

CONTENT

CONTEXT

See
Think
Do + Share

Thursday, November 7, 13

What
When

Loca...
Virginia Community College System - OLD

Thursday, November 7, 13
Virginia Community College System - Redesign

Thursday, November 7, 13
Thursday, November 7, 13
WHY NO W ? : M O BI LE I S MA I N ST R E A M

Thursday, November 7, 13
Virginia Community College System

Thursday, November 7, 13
Mobile Technology - Apps
NATIVE
Rich User experience
Can take advantage of all device
capabilities
Discoverability
HYBRID
...
W EBS I T E O N A B U DGE T

Thursday, November 7, 13
G ET M O R E FOR LE SS

Thursday, November 7, 13
G ET M O R E FOR LE SS
•

Open-Source CMS

Thursday, November 7, 13
G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
•

Thursday, November 7, 13
G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
•

Thursday, N...
G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
• Democratize ...
G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
• Democratize ...
G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
• Democratize ...
G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
• Democratize ...
F I R S T STE P S

Thursday, November 7, 13
S T A RT HE R E

Thursday, November 7, 13
S T A RT HE R E
• Review Analytics

Thursday, November 7, 13
S T A RT HE R E
• Review Analytics
• Decide on your budget

Thursday, November 7, 13
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine

Thursday, November 7, 1...
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

Thursday, November 7,...
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

Thursday, November 7,...
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

➡

Thursday, November...
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

➡
➡

Thursday, Novemb...
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

➡
➡

•

Organizationa...
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

➡
➡

Organizational g...
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

➡
➡

Organizational g...
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

➡
➡

Organizational g...
S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

➡
➡

Organizational g...
DROP US A LINE

WEBSITE

FACEBOOK

(804)788.1414

Hodgesdigital.com

Facebook.com/HodgesDigital

Thursday, November 7, 13
DROP US A LINE

WEBSITE

FACEBOOK

(804)788.1414

Hodgesdigital.com

Facebook.com/HodgesDigital

Thursday, November 7, 13
Q U E S TI ON S?
s o n a l i @ ho dgesd ig it al .c om

Thursday, November 7, 13
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Bankers Association Communications Conference Deck

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Bankers Association Communications Conference Deck

  1. 1. Is your Website working hard for you? Thursday, November 7, 13
  2. 2. SOCIAL MEDIA SOCIAL MEDIA That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. DROP US A LINE WEBSITE FACEBOOK (804)788.1414 Hodgesdigital.com Facebook.com/HodgesDigital Thursday, November 7, 13
  3. 3. Thursday, November 7, 13
  4. 4. 01 WHY NOW? Thursday, November 7, 13
  5. 5. 01 02 WHY NOW? STRATEGIC FRAMEWORK Thursday, November 7, 13
  6. 6. 01 02 WHY NOW? STRATEGIC FRAMEWORK Thursday, November 7, 13 03 MOBILE
  7. 7. 01 02 WHY NOW? STRATEGIC FRAMEWORK 04 MASSERATI OR TOYOTA Thursday, November 7, 13 03 MOBILE
  8. 8. 01 02 WHY NOW? STRATEGIC FRAMEWORK 04 05 MASSERATI OR TOYOTA FIRST STEPS Thursday, November 7, 13 03 MOBILE
  9. 9. 01 02 WHY NOW? STRATEGIC FRAMEWORK MOBILE 04 05 06 MASSERATI OR TOYOTA FIRST STEPS Q&A Thursday, November 7, 13 03
  10. 10. WH Y N O W ? : A M O ST E X CI T I N G CHA R T Thursday, November 7, 13
  11. 11. STRATEGIC FRAMEWORK Thursday, November 7, 13
  12. 12. STRATEGIC FRAMEWORK 01 PEOPLE See Think Do + Share Thursday, November 7, 13
  13. 13. STRATEGIC FRAMEWORK 01 02 PEOPLE CONTENT See Think Do + Share Thursday, November 7, 13 What When
  14. 14. STRATEGIC FRAMEWORK 01 02 03 PEOPLE CONTENT CONTEXT See Think Do + Share Thursday, November 7, 13 What When Location Occasion
  15. 15. Virginia Community College System - OLD Thursday, November 7, 13
  16. 16. Virginia Community College System - Redesign Thursday, November 7, 13
  17. 17. Thursday, November 7, 13
  18. 18. WHY NO W ? : M O BI LE I S MA I N ST R E A M Thursday, November 7, 13
  19. 19. Virginia Community College System Thursday, November 7, 13
  20. 20. Mobile Technology - Apps NATIVE Rich User experience Can take advantage of all device capabilities Discoverability HYBRID One Code base Memory leaks Limitations on using device capabilities WEB APPS Wi-Fi required, poor user experience Limited use of device features No approval process Thursday, November 7, 13
  21. 21. W EBS I T E O N A B U DGE T Thursday, November 7, 13
  22. 22. G ET M O R E FOR LE SS Thursday, November 7, 13
  23. 23. G ET M O R E FOR LE SS • Open-Source CMS Thursday, November 7, 13
  24. 24. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Thursday, November 7, 13
  25. 25. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Thursday, November 7, 13
  26. 26. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Democratize Content Creation • Thursday, November 7, 13
  27. 27. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Democratize Content Creation • Don’t jump on fads • Thursday, November 7, 13
  28. 28. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Democratize Content Creation • Don’t jump on fads • Invest in Analytics • Thursday, November 7, 13
  29. 29. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Democratize Content Creation • Don’t jump on fads • Invest in Analytics • Design is expensive - BUT WORTH IT! • Thursday, November 7, 13
  30. 30. F I R S T STE P S Thursday, November 7, 13
  31. 31. S T A RT HE R E Thursday, November 7, 13
  32. 32. S T A RT HE R E • Review Analytics Thursday, November 7, 13
  33. 33. S T A RT HE R E • Review Analytics • Decide on your budget Thursday, November 7, 13
  34. 34. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine Thursday, November 7, 13
  35. 35. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ Thursday, November 7, 13 Organizational goals (If your website were to
  36. 36. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ Thursday, November 7, 13 Organizational goals (If your website were to disappear, what would users not be able to do?)
  37. 37. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ Thursday, November 7, 13 Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys
  38. 38. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Thursday, November 7, 13 Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices
  39. 39. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ • Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases Thursday, November 7, 13
  40. 40. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases • Information Architecture • Thursday, November 7, 13
  41. 41. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases • Information Architecture • Content, content, content • Thursday, November 7, 13
  42. 42. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases • Information Architecture • Content, content, content • Design, Develop, TEST! • Thursday, November 7, 13
  43. 43. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases • Information Architecture • Content, content, content • Design, Develop, TEST! • Review Analytics • Thursday, November 7, 13
  44. 44. DROP US A LINE WEBSITE FACEBOOK (804)788.1414 Hodgesdigital.com Facebook.com/HodgesDigital Thursday, November 7, 13
  45. 45. DROP US A LINE WEBSITE FACEBOOK (804)788.1414 Hodgesdigital.com Facebook.com/HodgesDigital Thursday, November 7, 13
  46. 46. Q U E S TI ON S? s o n a l i @ ho dgesd ig it al .c om Thursday, November 7, 13

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