2. Empathy MapSAY
THIN
K
DO
FEEL
Difficulty in the economy to find a job
Filters during job seeking
Recruiters are too demanding
Lack of Experience
Being worried about income
Being worried about inner goals
Social pressure
Lack of time
Too much money invested on education
already, they need a return
Want to dedicate time to their personal
life
Leissure time to travel
Inner motivation such as success, money,
respect
Finish school trying to get hgh grades
Look for master’s degre options
Seek for a job
Get their ressume ready
Ask for international programs
Interviews
Assist to job fairs
STAKEHOLDER
PROFESSIONAL
DREAMER
AMBITIOUS
UNDECIDED
UNEXPERIENCED
3. The approach is to match the THINK with DO section.
The STAKEHOLDER needs to identify what kind of path to follow
after graduate because that will make him/her able to decide
which job, program or master’s degree to apply after school.
What is he expecting after college, how to get it and if is
long/short term.
Problem Statement