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MAMTA CALENDAR
story
from India
AARTI BEN
Pregnant women in dholakuva
AARTI BEN
Expecting second child
Mamta system
Mother & Child health care system
doubts
regarding her pregnancy
Mamta
Mother & Child health system

aanganwadi
Local Health Centre
VARSHA BEN
AASHA worker
MAMTA DIVAS
Public Heath Day
Regular visits
by AASHA workers
MADHAN BHAI
Responsible husband
MAMTA CARD
Child & Moms’ health record
Mamta system
Mamta system
Mamta system
Mamta system
If the health record is
unseen?
Information for Life
meaningful

messages

&
add
values
positive

impact
What?
how
objectives
We wanted the mother to
•  Not miss her dates of visit
•  To make healthy practices into behavior
And the information in the card should be
accessible by everyone in family
Sense of time
wall clock
Rotten tomatoes
calendar
What if?
Special
calendar
Quick
prototypes
Month based
Day based
reward based
Sticky notes
low tech digital
feedback
from people at SDC Zoo
MAMTA CALENDAR
Special Calendar for Mom & Child
Mamta calendar
Reminder
remainder
Subtle
messages

remainder
remainder

Contextual
information
Family
photograph

remainder
Usable accessible
distributable
MAMTA CALENDAR

Dharmesh Ba (@dharmeshba)
Karan Dudeja (@uncle_kd)

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