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ACCOUNTING FOR 
THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
Professor Dawn Fotopulos 
Founder, Best Small Biz Help.com
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
Wh a t ' s a 
"numberphobe"? 
Terrified of numbers!
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
R a c h a e l L e c h l i t e r
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
M i k e Z u m c h a k
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
L a u r a R e d d y
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
R i c h a r d A v i l e s
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
N i n a K a u f m a n
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
N i c o l e H a n l e y M e l l o n
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
C h r i s t o p h e r O k a d a
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
F r a n c e s L i s c i o
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
WHO WILL BENEFIT 
FROM THIS BOOK? 
– Consultants 
– Fashion Designers 
– Dentists 
– Lawyers 
– Photographers 
– Bakers 
– Pole Dancers for Fitness 
– Yoga Teachers 
– Interior Designers 
– Import/ Export Companies 
Dreamers- those who want 
to start a small business
ACCOUNTING FOR THE NUMBERPHOPIC 
SMALL BUSINESS REALITY CHECK 
• Jim Blasingame- failure rates 50% in five years, now 50% in 
four years 
• Gallup 30% fewer small businesses forming than 20 years ago 
• Millions like them- 60% of new job creation 
• 1% don’t know that a P&L Net Income Statement are the 
same thing. 
A Survival Guide for Small Business Owners
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
We ’ r e o n a mission 
• Cut small businesses failures in US in half 
• Help 1,000,000 small businesses succeed 
• Promote financial literacy 
• First step is Accounting For The Numberphobic 
• Power to transform businesses, households and 
communities
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
Ac count ing For the Numberphobic 
Answer s 3 key quest ions 
• Are you making money? 
• Have enough cash? 
• Building or destroying wealth?
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
What Makes This Book Di f ferent? 
• Accounting and Humor! 
• Clear Roadmap 
• Ron Bucalo- Disney veteran 
• Application-Driven
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
INTERVIEW WITH 
NORM BRODSKY 
“A business is all about the numbers. 
Most businesses could make it if the 
owners knew even the very basics 
of reading their financial dashboard.”
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
Key Topics 
• Improve Gross Margin 
• Improve Cash Flow 
• Breakeven 
• Speak the Language of Bankers and Investors
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
Impor tant Col laborator s
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
AMAZON Feedback 
As one who has been numberphobic forever, I 
am grateful for Dawn's wonderful advice in 
this book. An excellent teacher, Dawn 
anticipates the kinds of questions we all have- 
-and answers them throughout the book. 
Anne Hendershott
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
WHERE TO BUY THE BOOK 
Amazon.com 
Barnesandnoble.com 
Indiebooks.com 
www.bestsmallbizhelp.com
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
#knowyournumbers
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners 
Join the Mission 
Follow me on Twitter: @dfotopulos 
Write a review on Amazon and Goodreads 
Tell 10 people about Numberphobic 
Buy Books for Christmas Gifts 
Take the Free Assessment #knowyournumbers
ACCOUNTING FOR THE NUMBERPHOPIC 
A Survival Guide for Small Business Owners

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Small Business Success Secrets

  • 1. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners Professor Dawn Fotopulos Founder, Best Small Biz Help.com
  • 2. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners Wh a t ' s a "numberphobe"? Terrified of numbers!
  • 3. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners R a c h a e l L e c h l i t e r
  • 4. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners M i k e Z u m c h a k
  • 5. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners L a u r a R e d d y
  • 6. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners R i c h a r d A v i l e s
  • 7. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners N i n a K a u f m a n
  • 8. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners N i c o l e H a n l e y M e l l o n
  • 9. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners C h r i s t o p h e r O k a d a
  • 10. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners F r a n c e s L i s c i o
  • 11. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners WHO WILL BENEFIT FROM THIS BOOK? – Consultants – Fashion Designers – Dentists – Lawyers – Photographers – Bakers – Pole Dancers for Fitness – Yoga Teachers – Interior Designers – Import/ Export Companies Dreamers- those who want to start a small business
  • 12. ACCOUNTING FOR THE NUMBERPHOPIC SMALL BUSINESS REALITY CHECK • Jim Blasingame- failure rates 50% in five years, now 50% in four years • Gallup 30% fewer small businesses forming than 20 years ago • Millions like them- 60% of new job creation • 1% don’t know that a P&L Net Income Statement are the same thing. A Survival Guide for Small Business Owners
  • 13. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners We ’ r e o n a mission • Cut small businesses failures in US in half • Help 1,000,000 small businesses succeed • Promote financial literacy • First step is Accounting For The Numberphobic • Power to transform businesses, households and communities
  • 14. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners Ac count ing For the Numberphobic Answer s 3 key quest ions • Are you making money? • Have enough cash? • Building or destroying wealth?
  • 15. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners
  • 16. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners
  • 17. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners What Makes This Book Di f ferent? • Accounting and Humor! • Clear Roadmap • Ron Bucalo- Disney veteran • Application-Driven
  • 18. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners
  • 19. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners
  • 20. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners INTERVIEW WITH NORM BRODSKY “A business is all about the numbers. Most businesses could make it if the owners knew even the very basics of reading their financial dashboard.”
  • 21. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners Key Topics • Improve Gross Margin • Improve Cash Flow • Breakeven • Speak the Language of Bankers and Investors
  • 22. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners Impor tant Col laborator s
  • 23. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners
  • 24. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners AMAZON Feedback As one who has been numberphobic forever, I am grateful for Dawn's wonderful advice in this book. An excellent teacher, Dawn anticipates the kinds of questions we all have- -and answers them throughout the book. Anne Hendershott
  • 25. ACCOUNTING FOR THE NUMBERPHOPIC A Survival Guide for Small Business Owners WHERE TO BUY THE BOOK Amazon.com Barnesandnoble.com Indiebooks.com www.bestsmallbizhelp.com
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