Internet of Things @ CeBIT 2015 - Dez Blanchfield ( Day #3 )

1. Open Platforms
“..avoiding the Space Junk challenge..”

2. 1 Epiphany on the South China sea
2 I solved this problem a decade ago
3 A heart felt example to reduce insurance cost
CONTENTS..

3. SOUTH CHINA
SEA EPIPHANY1

4. HOW MANY UNUSED
GADGETS DO WE
EACH END UP WITH
IN THE TOP DRAW
OVER A LIFE TIME

5. • Singapore to Bintan island
• Fitbit xmas gift
• Closed platforms are just plain stupid
• Sunto, Garmin, Fitbit, Jawbone, Basis, MIO Alpha, Motorola
Motoactv, Nike + Fuseband, BodyMedia, LarkLife, Withings, MisFit,
Striiv, TomTom .. This is just a few health wrist bands !!
• Closed systems all of them
Pondering IoT on the high seas

6. • The WIRED Mag front page is a force of nature
• Insanely valuable feedback loop
• Twitter chats, Skype calls and Hangouts still coming
• Big name brands started asking about the small stuff
• Big things are still over the horizon
• Focus now is developing open discussion about open platforms
WIRED Mag IoT & Space Junk go viral

7. BEEN THERE
POS THAT2

8. DEATH, TAXES,
AND REPEATING
HISTORY’S TECH
DESIGN MISTAKES

9. • Fox Technology, Keycorp & Westpac
• SWIFT Network & Terminal Management
• Million dollar Stratus Servers VS 2x $1,500 clone PC grade “servers”
• Same terminal, different brain, smarter back end, open open open
• Open source, Open Platform, Open Systems, everyone Wins
• Still running strong 24 x 7 fault free HA over a decade later
EFTpos terminals reinvented

10. • Singpore sales counters are still littered with EFTpost terminals
• I already solved that problem, but it remained a secret
• Businesses still haven’t figured out the benefits of being open
• We still have a long way to go
• The business model, services and value are where the money is
• Closed hardware isn’t a winning value proposition
• The money’s in the data, make the data do the work
EFTpos terminals are still an issue

11. HEART FELT
EXAMPLE3

12. FALSE DATA ON PAPER
FORMS ARE STILL
PLAGUEING DIGITAL
SYSTEMS AND
COSTING CONSUMERS
HARD COLD CASH

13. • What if the FitBit was an open plaform
• What if Bupa wrote a more accurate heart rate app
• Let’s throw in better reporting and a smarter dashboard view
• A free heart rate app that was more accurate and free?
• Once you learned to trust it, would you share some data with Bupa?
• How long before you were willing to let Bupa use your data to offer
you a significant discount on your health insurance premiums?
Let’s walk through a quick “open” use case

14. • You don’t need a complex IoT LAB to experiment
• You’ve had an IoT environment on hand for years now
• Smartphones are you friend, [ab]use them wisely
• Prove your IoT ideas on a smartphone, it’s cheap, it’s fast
• Build a back end platform in the cloud, plan for Big Data from Day #1
• Design an open platform anyone can develop for, make it scale fast
• Make as much of your data open & free as possible, monetize the rest
and consider letting your data do social good
Use an existing open platform to experiment

15. THANK YOU.
Dez Blanchfield
@dez_blanchfield
+61 414 464 356
dez.blanchfield@framegroup.com.au