The document provides a social media report for WHBC 96.3 HD3. It outlines objectives of reposting content, boosting engagement, and promoting events. It analyzes the audience demographics and followers across Instagram, Twitter, and Facebook. Examples of high-performing posts are shown for each platform by impressions. A content calendar example and Twitter impressions overview for April 2018 are also included. The report concludes there has been growth across all social media channels from August 2017 to May 2018.

1. SOCIAL MEDIA
REPORT
WHBC 96.3 HD3
DEVYN
RORIE

2. CONTENT
OBJECTIVES:
Repost news, music, pop culture and original content
articles and videos on social media
Boost engagement by tagging bloggers, videographers
to content
Promote on-air shows, campus events, meetings, etc.
Utilize social media for prizes and giveaways
Polls, questions, funny gifs, memes, etc. for interaction
Alumni engagement
WHBC Hall of Fame/TBT posts

3. AUDIENCE
49%
MALE
51%
FEMALE
77%
INTERESTED IN HIP HOP
48%
INTERESTED IN BUSINESS &
NEWS
4,483
FOLLOWERS
39%
MALE
61%
FEMALE
44%
AGE 18-24
36%
AGE 25-34
1,481
FOLLOWERS
44%
MALE
55%
FEMALE
649
FOLLOWERS

4. POSTS EXAMPLES: INSTAGRAM
1,972
IMPRESSIONS
1,467
IMPRESSIONS
1,022
IMPRESSIONS

5. POSTS EXAMPLES: TWITTER
9,455
IMPRESSIONS
39.2K
IMPRESSIONS
3,976
IMPRESSIONS

6. POSTS EXAMPLES: FACEBOOK
198
PERSON REACH
133
PERSON REACH

7. CONTENT CALENDAR EXAMPLE

8. TWITTER IMPRESSIONS
OVERVIEW: APRIL 2018

9. WE'VE SEEN
GROWTH
ACROSS ALL
CHANNELS.
Our social media channels show
the greatest performance in terms
of engagement and impressions
from August 2017 to May 2018!

10. THANK YOU!
Devyn Rorie,
Digital Content Manager
WHBC 96.3 HD3