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SOCIO- CULTURAL ENVIRONMENT BUSINESS AND SOCIO-CULTURE
<ul><li>Culture – Acc. To Taylor “ Culture of civilization is that complex whole which includes,belief,art,morals,law,cust...
<ul><li>Cultural Adaptation – Term refers to the manner in which a social system or an individual fits into physical or so...
<ul><li>Cultural Transmission – The elements of culture are transmitted among the members of the culture from one generati...
<ul><li>Cultural Traits :-  </li></ul><ul><li>1. Masculine & Feminine Culture  </li></ul><ul><li>2. Universalism vs. Parti...
<ul><li>Religion – The cost of ignoring certain religious aspects could be very high, sometimes fatal in international bus...
<ul><li>E.g. 4. – The Islamic holy book Koran prohibits payment & acceptance of interest. Islamic banks do not pay interes...
<ul><li>Ethno domination – In many countries one or other industry or trade is dominated by certain ethnic groups.  </li><...
<ul><li>Language – Differences in language is a very important problem area in business.  </li></ul><ul><li>E.g. 1 – Ford’...
<ul><li>Consumer Preferences, Habits and Beliefs </li></ul><ul><li>What is most likes by people of one culture may  not be...
<ul><li>E.g. 2 – Even when a product serves the same purpose, the relative importance of various product attributes may di...
<ul><li>THANKS  </li></ul><ul><li>ANANT SAXENA  </li></ul><ul><li>LECTURER – MGMT. STUDIES </li></ul><ul><li>ITMUNVERSE </...
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Socio culture environment

Its about socio- culture environment which comes in Macroenvironment.

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Socio culture environment

  1. 1. SOCIO- CULTURAL ENVIRONMENT BUSINESS AND SOCIO-CULTURE
  2. 2. <ul><li>Culture – Acc. To Taylor “ Culture of civilization is that complex whole which includes,belief,art,morals,law,custom knowledge and other capabilities and habits acquired by man as a member of the society.” </li></ul><ul><li>ELEMENTS OF CULTURE : </li></ul><ul><li>1. Knowledge & beliefs – Includes myths , beliefs & scientific realities. </li></ul><ul><li>2. Ideals – refers to societal norms which define what is expected, customary, right in given situation. </li></ul><ul><li>3. Preferences – Things which are attractive or unattractive as objects of desire. </li></ul>
  3. 3. <ul><li>Cultural Adaptation – Term refers to the manner in which a social system or an individual fits into physical or social environment. </li></ul><ul><ul><li>Eg. While introducing new products, techniques, ideas, segmentation one should consider the extent to which the different categories of consumers adapt to the new things or environment. </li></ul></ul><ul><li>Cultural Shock – Environmental changes sometimes produce culture shock which leads to confusion, insecurity and anxiety caused by strangeness of new environment. </li></ul>
  4. 4. <ul><li>Cultural Transmission – The elements of culture are transmitted among the members of the culture from one generation to the next and to the new members admitted in the society. As the time goes culture accumulate more techniques, ideas, product and skills. </li></ul><ul><li>Literature, Film, T.V, Social institutions, advertising, mkting techniques, etc. play a important role in cultural transmission. </li></ul>
  5. 5. <ul><li>Cultural Traits :- </li></ul><ul><li>1. Masculine & Feminine Culture </li></ul><ul><li>2. Universalism vs. Particularism </li></ul><ul><li>3. Individualism vs. Communitarianism </li></ul><ul><li>4. Neutral vs. Emotional </li></ul>
  6. 6. <ul><li>Religion – The cost of ignoring certain religious aspects could be very high, sometimes fatal in international business. </li></ul><ul><li>E.g.. 1 – When an American fast food chain was planning to enter India, one political party stated that it would oppose the mkting of beef product in the country. </li></ul><ul><li>E.g. 2 – Christians do not consume non-veg during lent (50 days preceding Easter). </li></ul><ul><li>E.g.. 3 – Most Hindus do not purchase goods during Rahu-Kala . </li></ul>
  7. 7. <ul><li>E.g. 4. – The Islamic holy book Koran prohibits payment & acceptance of interest. Islamic banks do not pay interest to the depositors nor they charge interest to borrowers .Rather the banks share the profit with depositors. The profit sharing ratio is fixed. </li></ul><ul><li>E.g. 5. – The customs of marriage, naming ceremony of child, festivals etc. wary significantly between religions. These have implifications for many types of business like textiles, jewellery, catering, consumer durables etc.. </li></ul>
  8. 8. <ul><li>Ethno domination – In many countries one or other industry or trade is dominated by certain ethnic groups. </li></ul><ul><li>E.g. 1 – The automobile spare parts business in India is dominated by Sikhs. </li></ul><ul><li>E.g. 2 – Punjabi restaurant's, chinese resturants, Udupi restaurants are popular in several countries. </li></ul><ul><li>E.g. 3 – The business in India is particularly dominated by Vaishya Community. </li></ul>
  9. 9. <ul><li>Language – Differences in language is a very important problem area in business. </li></ul><ul><li>E.g. 1 – Ford’s third word truck brand name Fiera meant “Ugly old woman” in Spanish. </li></ul><ul><li>E.g. 2 – The Arabic language is read from right to left and many Arabians sequence things from right to left. A multinational blundered in the middle east when in the advertisement of its detergent it pictured soiled clothes on the left, the box of detergent in the middle and clean clothes on the right. </li></ul>
  10. 10. <ul><li>Consumer Preferences, Habits and Beliefs </li></ul><ul><li>What is most likes by people of one culture may not be liked by those of other culture. Many companies modify their products and promotion strategies to suit the tastes and preferences of the population of other countries. </li></ul><ul><li>E.g. 1 – Nescafe has a 3/4 share in Mumbai but poor mkt. share in Banglore & South whereas Bru has a good market share in Banglore and not in Mumbai & North India. The reason is Nescafe add. projects cosmopplitan image of the product whereas Bru add. projects South Indian family particularly Tamilnadu culture. </li></ul>
  11. 11. <ul><li>E.g. 2 – Even when a product serves the same purpose, the relative importance of various product attributes may differ b/w markets. </li></ul><ul><ul><li>Goodyear tyres for example stress tyres safety in Britain, durability and mileage in U.S and agile performance in Germany </li></ul></ul><ul><ul><li>E.g. 3 – Headless shrimps are sold primarily in Europe but not in Spain. </li></ul></ul><ul><ul><li>E.g. 4 – It is pointed out that much better quality of packaging is needed in Japan than in U.S. as U.S peoples </li></ul></ul><ul><ul><li>sees the pack as a means of getting the product home. </li></ul></ul>
  12. 12. <ul><li>THANKS </li></ul><ul><li>ANANT SAXENA </li></ul><ul><li>LECTURER – MGMT. STUDIES </li></ul><ul><li>ITMUNVERSE </li></ul><ul><li>GWALIOR </li></ul>

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Its about socio- culture environment which comes in Macroenvironment.

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