Attitude of indian youth towards nation


Published on

It is a consumer behavior survey conducted in pune, India to study the attitude of youth towards the nation

Published in: Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Attitude of indian youth towards nation

  1. 1. Consumer Behavior Study of the attitude of youth towards INDIA Kuldeep Kashyap – 07 Piyuesh Modi – 14 Akanchha Sahay – 23 Pavan Swaminathan - 28 Avinash Venugopal - 66 Ashima Lohia – 82 Megha Parmar - 115
  2. 2. MY COUNTRY INDIA <ul><li>India, the seventh largest country by geographical area, Second most populous country and the world’s largest democracy. </li></ul><ul><li>India’s population :1.17billion(estimate for July 2009) </li></ul><ul><li>Density : 364.3/km2 </li></ul><ul><li>Per Capita GDP : $ 1 017 </li></ul><ul><li>Youth : 15-29 yrs = 49% </li></ul><ul><li>Sex Ratio : Rural : 946 </li></ul><ul><li>Urban: 900 </li></ul>
  3. 3. OBJECTIVE OF RESEARCH <ul><li>OBJECTIVE </li></ul><ul><li>To understand the attitude of youth towards India </li></ul><ul><li>SUB-OBJECTIVES </li></ul><ul><li>To understand the beliefs that are prevalent among youth towards patriotism </li></ul><ul><li>What are the various factors that influence their behavior pattern towards patriotism and India </li></ul>
  4. 4. OPERATIONAL DEFINITIONS <ul><li>Indian: A native or inhabitant of India </li></ul><ul><li>Patriotism: It refers to the love/ devotion for ones country </li></ul><ul><li>Attitude: It refers to the positive or negative views of people </li></ul><ul><li>Preference: it is the selection of one thing over another </li></ul><ul><li>Citizenship </li></ul><ul><li>Freedom of expression </li></ul><ul><li>Social system </li></ul>
  5. 5. RESEARCH METHODOLOGY <ul><li>Place of survey </li></ul><ul><li>SIC Campus and near by offices in Hinjewadi (Pune) </li></ul><ul><li>Sample size : 150 </li></ul><ul><li>Data Collection Method </li></ul><ul><li>The method of data collection is Primary method that includes Mall intercept </li></ul><ul><li>Also secondary data was collected from various sites, research papers and books </li></ul>
  6. 6. Contd.. <ul><li>Sampling Technique </li></ul><ul><li>Initially a rough draft was prepared keeping in mind the objective of the research. A pilot study was done to know the accuracy of the Questionnaire </li></ul><ul><li>Survey Technique </li></ul><ul><li>Mall intercept Survey </li></ul>
  7. 7. Classificatory Variables <ul><li>Gender </li></ul><ul><li>Age </li></ul><ul><li>Education </li></ul>
  8. 8. What comes to your mind when you hear the word India? Women are more family oriented and men are more assertive and possessive towards their country.
  9. 9. What evokes patriotism in you? The maximum results of equal views came about war
  10. 10. Who influences you the most in forming your opinions about India? Inference: Parents play a major role in influencing the decisions of the youth. However Jungian Personality is more strongly observed in the case of males and not very prominent in females.
  11. 11. Where have the youth expressed their opinion about the country? Inference: Men are more information seeking than women. The Need for Cognition Theory can be applied in case of men.
  12. 12. Willingness to stay Abroad <ul><li>Observations from the amongst the people who have gone abroad </li></ul>
  13. 13. Contd.. <ul><li>Observations from the amongst the people who have not gone abroad </li></ul>
  14. 14. Reason to stay abroad Inference: Men are more ambitious when it comes to career .
  15. 15. Was your decision to stay in India affected by the recent Global financial turmoil
  16. 16. Favorite freedom fighter Males hold a more extremist view than females. Females imply an attitude of compliance.
  17. 17. Which Indian has made you proud? Mahatma Gandhi still holds importance, for both the genders alike.
  18. 18. What has India done for you? More men than women feel India has not done anything for them – Risk averse, materialistic and goal oriented. Females are more values, beliefs and family oriented.
  19. 19. How would you repay India? Women are more clear about how they plan on contributing to India than their male counterparts.
  20. 20. What is the biggest weakness of India? The youth as a whole believes that population is the root cause of all problems that India faces today – Biggest impediment to any growth.
  21. 21. Which is our National Song?
  22. 22. Where do you see India in 2020 Youth today is Optimistic, aspires to be successful, believes in India’s strengths as well as its political system.
  23. 23. What do you like about India? Cultural Heritage of India is liked by the youth irrespective of the gender, and this might affect the thought process more as compared to Food or education in India.
  24. 24. Lets paint a picture now…
  25. 25. <ul><li>The youth today is a confused lot where they like India for the freedom they have today, for the heritage it has, for the education they’ve received here, but still they’re not sure how to value what the country has done for them. </li></ul>
  26. 26. <ul><li>The Indian youth is very optimistic, confident and overall more technology-savvy than ever before. They are always on a lookout for finding venues to voice their opinions. </li></ul><ul><li>Youth today is very career oriented and this drives most of their decisions including leaving his country for career and education. </li></ul>
  27. 27. The Male today <ul><li>He is aggressive, and very career oriented. </li></ul><ul><li>Less attached to his cultural heritage. </li></ul><ul><li>More tech savvy – Information seeker. </li></ul><ul><li>Opinion of friends and peer group matter more than family opinions. </li></ul>
  28. 28. The Female Today <ul><li>Women less aggressive and more compliant to the social norms. </li></ul><ul><li>More culture oriented. </li></ul><ul><li>Less tech savvy - word of mouth holds much importance. </li></ul><ul><li>Opinion of family matters more than peer groups. </li></ul>
  29. 29. Jai Hind