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Together Forever: everything about retention

Apr. 29, 2015
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Together Forever: everything about retention

  1. V A S I L I Y S A B I R O V , L E A D A N A L Y S T | D E V T O D E V . C O M A P R I L 2 8 , 2 0 1 5 Together Forever: everything about retention
  2. What is retention and how to calculate it Retention, % = (users retained) / (users who came)
  3. What is retention and how to calculate it Full Retention http://www.applift.com/blog/user-retention.html
  4. What is retention and how to calculate it Classic Retention http://www.applift.com/blog/user-retention.html
  5. What is retention and how to calculate it Rolling Retention http://www.applift.com/blog/user-retention.html
  6. What is retention and how to calculate it Classic Retention vs Rolling Retention http://www.gamasutra.com/blogs/TrevorMcCalmont/20130228/187460/
  7. What is retention and how to calculate it Return Retention http://www.applift.com/blog/user-retention.html
  8. What is retention and how to calculate it Bracket-depended Return Retention http://www.applift.com/blog/user-retention.html
  9. What is retention and how to calculate it devtodev.com: (classic) retention
  10. What is retention and how to calculate it devtodev.com: detailed view
  11. What is retention and how to calculate it devtodev.com: Rolling Retention
  12. Why do you need to improve retention? • 1-day retention; • 7-day retention; • 28-day retention.
  13. Why do you need to improve retention? http://gopractice.ru/retention/
  14. Why do you need to improve retention? 1-day retention 7-day retention 28-day retention
  15. Why do you need to improve retention? • Revenue = quantity * quality • Revenue = N users * loyalty • LTV = Σ retention * ARPDAU
  16. Why do you need to improve retention? • Retention increase by 5% leads to revenue increase by 25-95%
  17. What is good retention? • paid/organic traffic • Organic traffic 15,8% • CPI 12,7% • CPE 19,2% http://nativex.com/blog/retention-rates-for-cpe-campaign-blow- away-cpi-campaign-rival-organic/
  18. What is good retention? • Retention became older http://andrewchen.co/mobile-retention-benchmarks-for-2014-vs-2013-show-a- 50-drop-in-d1-retention-guest-post/
  19. What is good retention? • Weekdays • Friday 2-5% • Saturday, Sunday 2-5%
  20. What is good retention?
  21. What is good retention? http://blog.gameanalytics.com/blog/what-analysing-400-games-taught-us.html
  22. Что такое хороший retention
  23. What is good retention?
  24. What is good retention?
  25. How to increase retention? http://www.slideshare.net/404fest/3-40020343 • Step-by-step opening the application features
  26. How to increase retention?
  27. How to increase retention? http://www.the-village.ru/village/business/management/152181-buymeapie • Frequent updates
  28. How to increase retention? http://zenna-apps.com/blog/engagement-retention-webinar-report • Push-notification • Return 5% to 20% users per day
  29. How to increase retention? http://zenna-apps.com/blog/engagement-retention-webinar-report • Deep-linking • Increases KPI by 20-50%
  30. How to increase retention? http://habrahabr.ru/post/162325/ • Story and characters
  31. How to increase retention? http://habrahabr.ru/post/162325/ • Quests
  32. How to increase retention? • Regular quests
  33. How to increase retention? http://habrahabr.ru/post/162325/ • Regular events
  34. How to increase retention? http://habrahabr.ru/post/162325/ • Cooperation with friends
  35. How to increase retention? http://habrahabr.ru/post/162325/ • Game layers
  36. How to increase retention? http://gopractice.ru/retention/ • Variable rewards
  37. Questions? • Thank you for your attention. • Ask me your questions.
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