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Unit:1
Nature of Financial Management
Course: BBA-4
Subject: FM
Business Activities
• Production
• Marketing
• Finance
2
Finance Functions
• Investment or Long Term Asset Mix
Decision
• Financing or Capital Mix Decision
• Dividend or Profit Allocation Decision
• Liquidity or Short Term Asset Mix Decision
3
Finance Manager’s Role
• Raising of Funds
• Allocation of Funds
• Profit Planning
• Understanding Capital Markets
4
Financial Goals
• Profit maximization (profit after tax)
• Maximizing Earnings per Share
• Shareholder’s Wealth Maximization
5
Profit Maximization
• Maximizing the Rupee Income of Firm
– Resources are efficiently utilized
– Appropriate measure of firm performance
– Serves interest of society also
6
Objections to Profit Maximization
• It is Vague
• It Ignores the Timing of Returns
• It Ignores Risk
• Assumes Perfect Competition
• In new business environment profit
maximization is regarded as
– Unrealistic
– Difficult
– Inappropriate
– Immoral.
7
Maximizing EPS
• Ignores timing and risk of the expected
benefit
• Market value is not a function of EPS. Hence
maximizing EPS will not result in highest
price for company's shares
• Maximizing EPS implies that the firm should
make no dividend payment so long as funds
can be invested at positive rate of return—
such a policy may not always work
8
Shareholders’ Wealth Maximization
• Maximizes the net present value of a
course of action to shareholders.
• Accounts for the timing and risk of the
expected benefits.
• Benefits are measured in terms of cash
flows.
• Fundamental objective—maximize the
market value of the firm’s shares.
9
Risk-return Trade-off
• Risk and expected return move in tandem;
the greater the risk, the greater the
expected return.
• Financial decisions of the firm are guided
by the risk-return trade-off.
• The return and risk relationship:
Return = Risk-free rate
+ Risk premium
• Risk-free rate is a compensation for time
and risk premium for risk.
10
Managers Versus Shareholders’
Goals
• A company has stakeholders such as employees, debt-holders,
consumers, suppliers, government and society.
• Managers may perceive their role as reconciling conflicting
objectives of stakeholders. This stakeholders’ view of
managers’ role may compromise with the objective of SWM.
• Managers may pursue their own personal goals at the cost of
shareholders, or may play safe and create satisfactory wealth
for shareholders than the maximum.
• Managers may avoid taking high investment and financing risks
that may otherwise be needed to maximize shareholders’
wealth. Such “satisfying” behaviour of managers will frustrate
the objective of SWM as a normative guide.
11
Financial Goals and Firm’s Mission and
Objectives
• Firms’ primary objective is maximizing the welfare of
owners, but, in operational terms, they focus on the
satisfaction of its customers through the production of
goods and services needed by them
• Firms state their vision, mission and values in broad terms
• Wealth maximization is more appropriately a decision
criterion, rather than an objective or a goal.
• Goals or objectives are missions or basic purposes of a firm’s
existence
12
Financial Goals and Firm’s Mission and
Objectives
• The shareholders’ wealth maximization is the
second-level criterion ensuring that the
decision meets the minimum standard of the
economic performance.
• In the final decision-making, the judgement
of management plays the crucial role. The
wealth maximization criterion would simply
indicate whether an action is economically
viable or not.
13
Organisation of the Finance Functions
• Reason for placing the finance functions in
the hands of top management
– Financial decisions are crucial for the survival of the
firm.
– The financial actions determine solvency of the firm
– Centralisation of the finance functions can result in a
number of economies to the firm.
14
Status and Duties of Finance Executives
• The exact organisation structure for
financial management will differ across
firms.
• The financial officer may be known as the
financial manager in some organisations,
while in others as the vice-president of
finance or the director of finance or the
financial controller.
15
Role of Treasurer and Controller
• Two more officers—the treasurer and the
controller—may be appointed under the
direct supervision of CFO to assist him or
her.
• The treasurer’s function is to raise and
manage company funds while the
controller oversees whether funds are
correctly applied.
16
• Source :-
• Book : - Financial Management (Ninth Edition)
Author I M Panday – Vikas Publication
17

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Bba 4 fm u 1 introduction to finance

  • 1. Unit:1 Nature of Financial Management Course: BBA-4 Subject: FM
  • 2. Business Activities • Production • Marketing • Finance 2
  • 3. Finance Functions • Investment or Long Term Asset Mix Decision • Financing or Capital Mix Decision • Dividend or Profit Allocation Decision • Liquidity or Short Term Asset Mix Decision 3
  • 4. Finance Manager’s Role • Raising of Funds • Allocation of Funds • Profit Planning • Understanding Capital Markets 4
  • 5. Financial Goals • Profit maximization (profit after tax) • Maximizing Earnings per Share • Shareholder’s Wealth Maximization 5
  • 6. Profit Maximization • Maximizing the Rupee Income of Firm – Resources are efficiently utilized – Appropriate measure of firm performance – Serves interest of society also 6
  • 7. Objections to Profit Maximization • It is Vague • It Ignores the Timing of Returns • It Ignores Risk • Assumes Perfect Competition • In new business environment profit maximization is regarded as – Unrealistic – Difficult – Inappropriate – Immoral. 7
  • 8. Maximizing EPS • Ignores timing and risk of the expected benefit • Market value is not a function of EPS. Hence maximizing EPS will not result in highest price for company's shares • Maximizing EPS implies that the firm should make no dividend payment so long as funds can be invested at positive rate of return— such a policy may not always work 8
  • 9. Shareholders’ Wealth Maximization • Maximizes the net present value of a course of action to shareholders. • Accounts for the timing and risk of the expected benefits. • Benefits are measured in terms of cash flows. • Fundamental objective—maximize the market value of the firm’s shares. 9
  • 10. Risk-return Trade-off • Risk and expected return move in tandem; the greater the risk, the greater the expected return. • Financial decisions of the firm are guided by the risk-return trade-off. • The return and risk relationship: Return = Risk-free rate + Risk premium • Risk-free rate is a compensation for time and risk premium for risk. 10
  • 11. Managers Versus Shareholders’ Goals • A company has stakeholders such as employees, debt-holders, consumers, suppliers, government and society. • Managers may perceive their role as reconciling conflicting objectives of stakeholders. This stakeholders’ view of managers’ role may compromise with the objective of SWM. • Managers may pursue their own personal goals at the cost of shareholders, or may play safe and create satisfactory wealth for shareholders than the maximum. • Managers may avoid taking high investment and financing risks that may otherwise be needed to maximize shareholders’ wealth. Such “satisfying” behaviour of managers will frustrate the objective of SWM as a normative guide. 11
  • 12. Financial Goals and Firm’s Mission and Objectives • Firms’ primary objective is maximizing the welfare of owners, but, in operational terms, they focus on the satisfaction of its customers through the production of goods and services needed by them • Firms state their vision, mission and values in broad terms • Wealth maximization is more appropriately a decision criterion, rather than an objective or a goal. • Goals or objectives are missions or basic purposes of a firm’s existence 12
  • 13. Financial Goals and Firm’s Mission and Objectives • The shareholders’ wealth maximization is the second-level criterion ensuring that the decision meets the minimum standard of the economic performance. • In the final decision-making, the judgement of management plays the crucial role. The wealth maximization criterion would simply indicate whether an action is economically viable or not. 13
  • 14. Organisation of the Finance Functions • Reason for placing the finance functions in the hands of top management – Financial decisions are crucial for the survival of the firm. – The financial actions determine solvency of the firm – Centralisation of the finance functions can result in a number of economies to the firm. 14
  • 15. Status and Duties of Finance Executives • The exact organisation structure for financial management will differ across firms. • The financial officer may be known as the financial manager in some organisations, while in others as the vice-president of finance or the director of finance or the financial controller. 15
  • 16. Role of Treasurer and Controller • Two more officers—the treasurer and the controller—may be appointed under the direct supervision of CFO to assist him or her. • The treasurer’s function is to raise and manage company funds while the controller oversees whether funds are correctly applied. 16
  • 17. • Source :- • Book : - Financial Management (Ninth Edition) Author I M Panday – Vikas Publication 17