Strategic Plan 2 Strategic Plan Trisha Eisele August 18, 2014 Alfonso Rodriguez \ Table of Contents Executive Summary3 Bright Horizon3 Environmental Scan4 Remote Environment4 Industry Environment5 Operating Environment5 Internal Strengths & Weaknesses6 Strategies7 Innovation7 Horizontal Integration8 Product Differentiation8 Implementation Plan9 References16 Executive Summary Bright Horizons is a company that brings quality early childhood education to children. As Bright Horizons has grown, they have created their own curriculum. It involves math, science, technology, social studies, the arts, cooking, and physical education. They also provide different types of services. They have client-based centers, community centers, elementary schools, after school care programs, and summer camps. Bright Horizons (2014), states that they “strive to nurture each child’s unique qualities and potential.” As a way to extended this mission statement, I propose to offer tutoring as a part of the after school care program. This way the company can extend its mission statement to older students or past students. It is a way for Bright Horizons to extend their services to past students. Strong partnerships are a key value of Bright Horizons. I recommend that the parents get to choose their child’s tutor through a database of tutors in their area. To match another of Bright Horizons values is the collaboration with employers to build family-friendly workplaces, I recommended that the tutors going to customer’s house. Bright Horizons already has its own University to help aid in the growth of its employees. I recommend that they had more classes to aid in the knowledge of the tutors on staff. The environmental scan involves many different categories. Through remote environment, Bright Horizons can look at the economics, social, political, technologic, and ecological factors involved in their company. Through this analysis Bright Horizons can continue to be the competitive company that they are within the child-care industry. They are consistently working to bring quality child-care to their cliental. Adding in tutoring services would just expand their strong brand and international connections. In looking at the implementation plan, it is vital to complete for any and all short-term and long-term successes. The tasks and task ownership are there to help keep everyone accountable to their portion of the plan. This is where directors, assistant directors, and current teachers can aid in the expansion of the service. Milestones are there to have a goal to strive for within the company. Having a beta center gives the company a unique perspective. In aligning resources with the strategic plan, it allows Bright Horizons to fulfill its mission statement in a new and innovated way.Bright Horizon My strategic plan will be to offer tutoring through the Bright Horizon Company. To ensure the organization’s vision, mission, and people strategies and v.

1. Strategic Plan 2
Strategic Plan
Trisha Eisele
August 18, 2014
Alfonso Rodriguez
Table of Contents
Executive Summary3
Bright Horizon3
Environmental Scan4
Remote Environment4
Industry Environment5
Operating Environment5
Internal Strengths & Weaknesses6
Strategies7
Innovation7

2. Horizontal Integration8
Product Differentiation8
Implementation Plan9
References16
Executive Summary
Bright Horizons is a company that brings quality early
childhood education to children. As Bright Horizons has grown,
they have created their own curriculum. It involves math,
science, technology, social studies, the arts, cooking, and
physical education. They also provide different types of
services. They have client-based centers, community centers,
elementary schools, after school care programs, and summer
camps.
Bright Horizons (2014), states that they “strive to nurture each
child’s unique qualities and potential.” As a way to extended
this mission statement, I propose to offer tutoring as a part of
the after school care program. This way the company can extend
its mission statement to older students or past students. It is a
way for Bright Horizons to extend their services to past
students. Strong partnerships are a key value of Bright
Horizons. I recommend that the parents get to choose their
child’s tutor through a database of tutors in their area. To match
another of Bright Horizons values is the collaboration with
employers to build family-friendly workplaces, I recommended
that the tutors going to customer’s house. Bright Horizons
already has its own University to help aid in the growth of its
employees. I recommend that they had more classes to aid in
the knowledge of the tutors on staff.
The environmental scan involves many different categories.
Through remote environment, Bright Horizons can look at the
economics, social, political, technologic, and ecological factors
involved in their company. Through this analysis Bright
Horizons can continue to be the competitive company that they
are within the child-care industry. They are consistently

3. working to bring quality child-care to their cliental. Adding in
tutoring services would just expand their strong brand and
international connections.
In looking at the implementation plan, it is vital to complete for
any and all short-term and long-term successes. The tasks and
task ownership are there to help keep everyone accountable to
their portion of the plan. This is where directors, assistant
directors, and current teachers can aid in the expansion of the
service. Milestones are there to have a goal to strive for within
the company. Having a beta center gives the company a unique
perspective. In aligning resources with the strategic plan, it
allows Bright Horizons to fulfill its mission statement in a new
and innovated way.Bright Horizon
My strategic plan will be to offer tutoring through the Bright
Horizon Company. To ensure the organization’s vision,
mission, and people strategies and value statements are aligned,
I will refer to what Bright Horizon’s strives to do for each
child. They strive to “nurture each child’s unique qualities and
potential” (“Bright Horizon”, 2014). Therefore, in the tutor
services, I propose to develop a curriculum that will be based of
each child’s learning style. Other items Bright Horizons
strives to do are to support families through strong partnerships,
collaborate with employers to build family-friendly workplaces,
create work environment that encourages professionalism,
growth, and diversity, and grow a financial strong organization”
(“Bright Horizon”, 2014). Helping the company grow is another
alignment of values because tutoring is a $4 billion dollar
industry (“Franchise Help”, 2014). Strong partnership is a key
value of Bright Horizons. I will be recommending that the
parents get to choose their child’s tutor through a database of
tutors in their area. To match another of Bright Horizons values
is the collaboration with employers to build family-friendly
workplaces, by recommending that the tutors going to
customer’s house. Bright Horizons already has its own
University to help aid in the growth of its employees. I will
recommend that they had more classes to aid in the knowledge

4. of the tutors on staff. Environmental ScanRemote Environment
The remote environment includes factors that are a part of the
company’s operating situation. There are five factors: (1)
economic, (2) social, (3) political, (4) technological, and (5)
ecological factors (Pearce & Robinson, 2013). A part of Bright
Horizons is client-based centers. For example, Bright Horizons
goes to a company and lets them know that they can provide
quality child-care to their employees. Not sure you should start
a sentence out with it. This allows the employees to drop their
children off to onsite daycare. According to Bloomsburg
Businessweek (2014), “Child care benefits the employers who
sponsor it by improving employee morale, reducing turnover
and absenteeism, and increasing productivity.”
Social factors are key within the daycare business, especially
when dealing with an international company. Bright Horizons
embraces diversity. A number of the centers are a part of
accreditations like NAEYC (National Association for the
Education of Young Children). Also, the company has some of
the highest paid workers due to the client-based centers. They
offer benefit packages even to part-time workers. Politically,
Bright Horizons always has to deal with new laws and
regulations. The company is an international company therefore;
they have to maintain other countries’ laws and regulations.
Technological factors are faced every day with the day-care
centers. From personal experience, the center I work at has just
finished going completely paperless for our children’s
portfolios. Prior to this, the company did some technological
forecasting, as they wanted to protect and improve the
communication between teachers and parents. Thusly,
increasing the company’s probability by attracting more
customers. Industry Environment
According to Pearce & Robinson (2013), industry environment
is “the general conditions for competition that influence all
businesses that provide similar products and services.” Bright
Horizons has many competitors including in home daycares.
According to Lamiman (2007), “One relatively new entrant is

5. Knowledge Learning Corporation, which acquired KinderCare
Learning Centers, Inc., in January 2005. Knowledge Learning
reports its network now includes more than 120 employer-
partnerships centers. Another company in the field is La Petite
Academy, with 29 corporate-sponsored early learning centers.”
Therefore, there are a number of competitors throughout the
industry. Bright Horizons strives to offer multiple services
throughout the year to include back up care, summer camps, and
vacation support (school age).Operating Environment
An operating environment deals with the factors in the
immediate competitive situation such as looking at factors that
deal with a company’s success in acquiring needed resources.
According to Pearce & Robinson (2013), “Among the most
important of these factors are the firm’s competitive position,
the composition of its customers, its reputation among suppliers
and creditors, and its ability to attract capable employees.”
Bright Horizons maintains many different types of centers
around the world. They are consistent with training and
attracting new customers by sharing their success stories with
other companies. They are a part of many accreditations and
follow a number of states and countries regulations and laws.
They also maintain learning and professional growth
opportunities for their employees. Their competitive position is
high in the daycare industry. According to Lamiman (2007), “A
company spokesman reports that most of Bright Horizons'
competition comes from the small owner operated childcare
businesses that represent most of the industry. However, in the
most recent years, there has been a slight increase in the
competition at the corporate end of the industry. (Bright
Horizons appears to be the only publicly traded company.)”
Thusly showing how their position within the child-care
industry is competitive. Their structure is what they call a
management (cost-plus) model. In other words the client (a
major corporation) provides the space, pays start-up costs, buys
capital equipment, handles facility maintenance and retains
more control over operations (Lamiman, 2007). Bright Horizons

6. has about 40 percent of their centers under this model. Others
are modeled after community centers, where there is a director,
managers, and teachers creating the organizational structure.
Internal Strengths & Weaknesses
Companies should complete analysis of its company’s strengths
and weaknesses. SWOT is one that is most commonly used and
stands for for strengths, weaknesses, opportunities, and threats.
Bright Horizons strengths include a strong customer base,
specialized services, and a strong brand. To expand on one of
these strengths, a strong brand is a main portion of Bright
Horizons. They have their own curriculum. They included state
standards but they hold their day care centers to a company
standard. Their daily letters, newsletters, and class
documentation all reflect these standards, which are all under
the Bright Horizon brand. Weaknesses of Bright Horizons
include stringent regulations and reliance on future corporate
acceptance. Through personal experience, I have seen the
problem with reliance on future corporate acceptance. Our
contract with our company is reviewed yearly, Bright Horizons
and the company negotiation on a yearly bases to keep the two
centers that we have onsite. Through utilization of a SWOT
Analysis, Bright Horizons can work at improving their
weakness and growing their strengths.StrategiesInnovation
According to Pearce & Robinson (2013), “Innovation is a grand
strategy that seeks to reap the premium margins associated with
creation and customer acceptance of a new product or service.”
Bright Horizon Family
Solution
s is a leader in innovation among early childhood education. It
needs be consistent in its innovation. “Corporations that
embrace innovation and, as importantly, manage innovation

7. well, are able to remain buoyant even in the choppy waters of
today's uncertain global economics” (“Innovation”, 2012). This
can be done through the improvement of their existing services.
Bright Horizon would need to development and testing of the
new services. It would be recommended that they have
customer surveys after they have introduced new or improved
services. This would allow them to respond accordingly to the
wants and needs of their customers. Therefore, it is
recommended that they spend time in the improvement of
existing services or the development of new services.Horizontal
Integration
According to Pearce & Robinson (2013), “Among the most
important of these factors are the firm’s competitive position,
the composition of its customers, its reputation among suppliers
and creditors, and its ability to attract capable employees.”
Therefore the merging of services or organizations that operate
on a similar level could help with the financial growth of the
company. According to Horizontal Integration (2009),
“Horizontal integration involves the union of companies
producing the same kinds of goods or operating at the same
stage of the supply chain. It may also describe the merging of
departments within an organization that perform similar tasks.”
Bright Horizon Family