The British Higher School of Art and Design Authors: Zhanna Nosova Alex Katin Tutor: Dmitry Karpov

1. YOUNG GLORY
Zhanna Nosova
Alex Katin
The British Higher School of Art and Design

2. The NextSquare

3. Overpopulation—
where is the
balance?
We consider urban environment features and
transform disadvantages and problems into new
opportunities for interesting solutions.

4. Solution
Operation of the application is based on data obtained from the urban environment monitoring
system.
It measures the density of the crowd in various parts of the city and on the basis of calculations
produces zones of the city, in which there are different infrastructures. Areas are colored according to
density, red — maximum, green — normal, gray — low.
Under low load the infrastructure areas have few customers and it's important for them to attract
more people.
In turn, for social groups it's easier to interact on the free areas. Here and there are the interests of
the two sides.
It's proposed to introduce points that will be monetized by the establishment of infrastructure area.
Considering the social groups, we can talk about such characteristics as common goals, activity and
interaction within groups. For example, we formed a social group based on nationality, but we are not
limiting entering it on this basis. For example, people can meet, transfer knowledge, and organize
master classes, to acquaint other people with their own culture, while taking advantage of a
convenient location with good infrastructure and at the same time it will be mutually beneficial
cooperation.

5. Solution
Monitoring of urban systems

6. How it works Shop Сafe Restaurant Park
Cultural Center Sports Complex
Monitoring of urban systems Crowd Density Identification Of Areas Infrastructure
Sponsor
High Density Normal Density Low Density
Social group Transition to a free area
Cash Bonus
The People Bonus
General Purpose
Service
Experience
Group Activities
Service Get/Give Location Infrastructure
Group Interaction
Knowledge Profit

7. Summary
Effective interaction system built on the top of
city overpopulation problem, which allows to
benefit both local communities and businesses.