The Garage Sale Trail isgovernment-enabled &people-powered
It’s AboutSustainability   Community   Commerce   Creativity
We’re a not-for-profit with a mission to create positive social and environmental          change
We believe in the powerof partnerships andcollaboration
We believe in working withgovernment to empower local  people to solve problems
BACKGROUND
PLAY VIDEO
INSIGHTS
Garage salesare an integralpart of Australianculture
Technology is playing an increasinglyImportant role in our lives
It is enabling collaboration & socialconnectivity in ways not previouslypossible
And driving a renewed interest incommunity & getting to know yourneighbours...
Australiansare theworld’s3rd largestconsumers
Which means we have lots of stuff
Most of which atsome point endsup in landfill
But there’s a major global cultural        shift taking place
PROGRAMOBJECTIVES
ReduceFacilitate     Waste  Reuse      & Landfill
Stimulate   Unite                LocalCommunities              Economies
Inspire     HaveCreativity   Fun
PROGRAM STRATEGY
To provide an organizational framework that  enables, collaboration, redistribution and              social connectivity
We create a network of  program partners
Marketplace Digital Payment Technology                   Householders                                                     ...
That leverages peer-to-peer communities       and network technologies
HOW IT WORKS
Website
Council Console
Brand And Local Marketing Assets
Logo Integration
Postcards
Posters
Ambassadors
Smart Phone App
Smart Phone App
Media Partnerships
Maps & Listings
Video Content
Participant Pack & Guides
HUMAN RESOURCE Council   Digital     Pr Manager   Manager   Manager
Post Analysis
Database Access
2012 RESULTS
HOW WE  WORK  WITHCOUNCILS
COUNCIL PROCESSEvery Council is differentPartnership creation is keyAccess to mayor / elected rep’sBest outcomes involveco...
KEY PROGRAM IMPACT AREAS                           Com-              Sustaina Waste                    munity             ...
RELEVANT COUNCILDEPARTMENTS                                Com-               Sustaina  Waste                        munit...
COUNCIL’S ROLE1. Promoting through Council channels2. Outreach to existing networks.ie. schools, local community/sustainab...
Process & TimelineApril     May    June       July           August         SeptInterim          Council    Collateral    ...
TimelineSept          Oct           NovPromotion &   Promotion &   Postpr activity   pr activity   analysis              N...
PARTICIPATION FEE
Activation PricingPOPULATION          PRICING0 - 1,999           $1,5002,000 - 4,999       $2,5005,000 - 14,999      $5,00...
EXAMPLES OF WHATCOUNCILS HAVE DONE
PromotingThroughCouncilChannels
StreetBanners
Social Media
Social Media
Social Media
Inclusionin councilnews-letters andwebsites
Inclusionin councilnews-letters andwebsites
Council Outreach Examples
CouncilOutreachExamples:Schools
Launch Events& LocalAmbassadors
Launch Events
WORKING WITH COUNCILS
WORKING WITH COUNCILS
WORKING WITH COUNCILS
Internal Engagement &Tracking progress
Advertising
Social Media
WORKING WITH COUNCILS
WORKING WITH COUNCILS
Social Media
Social Media
Thanks…
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
Garage Sale Trail Presentation
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Garage Sale Trail Presentation

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Garage Sale Trail is a not-for-profit community-powered program that’s about sustainability, community, commerce and fun.

By organizing communities around Australia to host garage sales on the same day Garage Sale Trail aims to promote reuse, reduce waste to landfill, enable community connections and a sense of civic pride, provide a platform for fundraising and generate positive local media outcomes.

For more information visit www.garagesaletrail.com.au

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Garage Sale Trail Presentation

  1. 1. The Garage Sale Trail isgovernment-enabled &people-powered
  2. 2. It’s AboutSustainability Community Commerce Creativity
  3. 3. We’re a not-for-profit with a mission to create positive social and environmental change
  4. 4. We believe in the powerof partnerships andcollaboration
  5. 5. We believe in working withgovernment to empower local people to solve problems
  6. 6. BACKGROUND
  7. 7. PLAY VIDEO
  8. 8. INSIGHTS
  9. 9. Garage salesare an integralpart of Australianculture
  10. 10. Technology is playing an increasinglyImportant role in our lives
  11. 11. It is enabling collaboration & socialconnectivity in ways not previouslypossible
  12. 12. And driving a renewed interest incommunity & getting to know yourneighbours...
  13. 13. Australiansare theworld’s3rd largestconsumers
  14. 14. Which means we have lots of stuff
  15. 15. Most of which atsome point endsup in landfill
  16. 16. But there’s a major global cultural shift taking place
  17. 17. PROGRAMOBJECTIVES
  18. 18. ReduceFacilitate Waste Reuse & Landfill
  19. 19. Stimulate Unite LocalCommunities Economies
  20. 20. Inspire HaveCreativity Fun
  21. 21. PROGRAM STRATEGY
  22. 22. To provide an organizational framework that enables, collaboration, redistribution and social connectivity
  23. 23. We create a network of program partners
  24. 24. Marketplace Digital Payment Technology Householders National Government Schools Local Councils Makers & Creators Private Sector Local Business Other Public Participa nts SectorCultural Institutions Libraries . Social Charities Third Sector Media Print Participa Partners Social nts Enterprise Digital Community Groups Celebrity TV Service Ambassad Providers Not-for-profits ors Mainstream Sport Fashion Legal Sustainability Social Innovation Music
  25. 25. That leverages peer-to-peer communities and network technologies
  26. 26. HOW IT WORKS
  27. 27. Website
  28. 28. Council Console
  29. 29. Brand And Local Marketing Assets
  30. 30. Logo Integration
  31. 31. Postcards
  32. 32. Posters
  33. 33. Ambassadors
  34. 34. Smart Phone App
  35. 35. Smart Phone App
  36. 36. Media Partnerships
  37. 37. Maps & Listings
  38. 38. Video Content
  39. 39. Participant Pack & Guides
  40. 40. HUMAN RESOURCE Council Digital Pr Manager Manager Manager
  41. 41. Post Analysis
  42. 42. Database Access
  43. 43. 2012 RESULTS
  44. 44. HOW WE WORK WITHCOUNCILS
  45. 45. COUNCIL PROCESSEvery Council is differentPartnership creation is keyAccess to mayor / elected rep’sBest outcomes involvecollaboration across relevantCouncil departments
  46. 46. KEY PROGRAM IMPACT AREAS Com- Sustaina Waste munity bility Dev Economic Media Dev Outcomes
  47. 47. RELEVANT COUNCILDEPARTMENTS Com- Sustaina Waste munity bility Dev Economic Media / Dev Pr
  48. 48. COUNCIL’S ROLE1. Promoting through Council channels2. Outreach to existing networks.ie. schools, local community/sustainability groups3. Participating in mediaopp’s
  49. 49. Process & TimelineApril May June July August SeptInterim Council Collateral Campaign Promotion &website managers distributed website live pr activitylive commence WIP Comms process plan commences shared Agree on kpi’s Finalise local activation plan < Council questionnaire distributed > Campaign website live (beta)
  50. 50. TimelineSept Oct NovPromotion & Promotion & Postpr activity pr activity analysis National event
  51. 51. PARTICIPATION FEE
  52. 52. Activation PricingPOPULATION PRICING0 - 1,999 $1,5002,000 - 4,999 $2,5005,000 - 14,999 $5,00015,000 - 29,999 $7,50030,000 - 89,999 $10,00090,000 - 120,000 $12,500120,000 - 180,000 $15,000180,000 - 240,000 $20,000240,000 - 300,000 $25,000300,000+ $30,000
  53. 53. EXAMPLES OF WHATCOUNCILS HAVE DONE
  54. 54. PromotingThroughCouncilChannels
  55. 55. StreetBanners
  56. 56. Social Media
  57. 57. Social Media
  58. 58. Social Media
  59. 59. Inclusionin councilnews-letters andwebsites
  60. 60. Inclusionin councilnews-letters andwebsites
  61. 61. Council Outreach Examples
  62. 62. CouncilOutreachExamples:Schools
  63. 63. Launch Events& LocalAmbassadors
  64. 64. Launch Events
  65. 65. WORKING WITH COUNCILS
  66. 66. WORKING WITH COUNCILS
  67. 67. WORKING WITH COUNCILS
  68. 68. Internal Engagement &Tracking progress
  69. 69. Advertising
  70. 70. Social Media
  71. 71. WORKING WITH COUNCILS
  72. 72. WORKING WITH COUNCILS
  73. 73. Social Media
  74. 74. Social Media
  75. 75. Thanks…

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