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Social Media and Fundraisng - are you prepared?

A presentation with Paul Dombowsky from Ideavibes on Social Media and Crowdfunding at the Centre of Social Innovation.

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Social Media and Fundraisng - are you prepared?

  1. 1. Social Media and FundraisingAre you prepared?<br />Evelyn So<br />24th February 2011<br />
  2. 2. 2<br />> 1 way to look at something<br />Integrative Digital Thinking™<br />
  3. 3. 3<br />Established Methods<br />Individual Solicitation<br />Special Events<br />Telemarketing<br />Direct Mail<br />Capital Campaigns<br />Raffles<br />Grants<br />Corporate<br />Memberships<br />Memorials<br />Planned Giving<br />Earned Income<br />Integrative Digital Thinking™<br />
  4. 4. 4<br />Technology Evolution<br />Individual Solicitation<br />Special Events<br />Telemarketing<br />Direct Mail<br />Capital Campaigns<br />Raffles<br />Grants<br />Corporate<br />Memberships<br />Memorials<br />Planned Giving<br />…<br />…<br />Earned Income<br />Integrative Digital Thinking™<br />
  5. 5. 5<br />Social Media – New!<br />Individual Solicitation<br />Special Events<br />Telemarketing<br />Direct Mail<br />Capital Campaigns<br />Raffles<br />Grants<br />Corporate<br />Memberships<br />Memorials<br />Planned Giving<br />…<br />…<br />Earned Income<br />Integrative Digital Thinking™<br />
  6. 6. 6<br />Only go where the crowds are?<br />Individual Solicitation<br />Special Events<br />Telemarketing<br />Direct Mail<br />Capital Campaigns<br />Raffles<br />Grants<br />Corporate<br />Memberships<br />Memorials<br />Planned Giving<br />…<br />…<br />Earned Income<br />Integrative Digital Thinking™<br />
  7. 7. 7<br />This is ONE way to look at it.<br />Integrative Digital Thinking™<br />
  8. 8. 8<br /> Time management<br /> Resource overload<br /> Content duplication/creation<br /> … and more<br />Why am I doing this &#%)$&*&??!!<br />Integrative Digital Thinking™<br />
  9. 9. 9<br />Here’s another way to look at it.<br />Integrative Digital Thinking™<br />
  10. 10. 10<br />A real life story…<br />Integrative Digital Thinking™<br />
  11. 11. 11<br />Sarah K.<br />Jennifer H.<br />Brenda D.<br />Sarah K.<br />Integrative Digital Thinking™<br />
  12. 12. 12<br />Integrative Digital Thinking™<br />
  13. 13. 13<br />Integrative Digital Thinking™<br />
  14. 14. 14<br />Integrative Digital Thinking™<br />
  15. 15. 15<br />Integrative Digital Thinking™<br />
  16. 16. 16<br />Integrative Digital Thinking™<br />
  17. 17. 17<br />Integrative Digital Thinking™<br />
  18. 18. 18<br />Integrative Digital Thinking™<br />
  19. 19. 19<br />Integrative Digital Thinking™<br />
  20. 20. 20<br />Integrative Digital Thinking™<br />
  21. 21. It’s about the Experience<br />“Social” is a big part of the experience<br />I was never approached!<br />It’s not about 1-way telling<br />Integrative Digital Thinking™<br />
  22. 22. 22<br />So how? Let’s look at the basics, again.<br />Integrative Digital Thinking™<br />
  23. 23. 23<br />The Basics<br />Individual Solicitation<br />Special Events<br />Telemarketing<br />Direct Mail<br />Capital Campaigns<br />Raffles<br />Grants<br />Corporate<br />Memberships<br />Memorials<br />Planned Giving<br />Earned Income<br />Integrative Digital Thinking™<br />
  24. 24. 24<br />The Organization<br />Performance Review<br />What’s working? What are your competitive advantages?<br />What’s not working, what are the painpoints?<br />What’s costing time, money, headaches?<br />Social Media Strategy<br />Why Social Media?<br />Can Social Media help? How? When?<br />What’s the measurement of success?<br />How does it tie into the whole operation?<br />Preparedness Review<br />Brand<br /> Technology<br /> Content<br /> Operation<br />Integrative Digital Thinking™<br />
  25. 25. 25<br />Brand<br />What’s your Persona?<br />What’s your Digital Persona?<br />What do people say about you?<br />Integrative Digital Thinking™<br />
  26. 26. 26<br />Content<br />What content for the social space?<br />Tip – what’s your STORY?<br />Inventory<br />Format<br />Creation<br />Management<br />Integrative Digital Thinking™<br />
  27. 27. 27<br />Operation<br />Can your operation support this?<br />Budget<br />Resources<br />Processes<br />Social Media Policies<br />Integrative Digital Thinking™<br />
  28. 28. 28<br />Social Technology<br />Finally, which platforms?<br />Capability<br />Compatibility<br />Support<br />Maintenance<br />Integrative Digital Thinking™<br />
  29. 29. 29<br />It’s a business decision that requires<br />Strategy, Tactical Planning, Execution, Management and Measurement<br />Integrative Digital Thinking™<br />
  30. 30. 30<br />The Target<br />Do you know…<br />Who you HAVE reached?<br />Who you WANT to reach?<br />Do you know…<br />How people experience your organization?<br />What people are talking about you?<br />Are you sure about your answers to those questions?<br />Preparedness Review<br />Define targets/influencers<br /> Monitor<br /> Find<br /> Connect<br /> Nurture<br /> Grow from 1-to-1 to a tribe<br />Integrative Digital Thinking™<br />
  31. 31. 31<br />A different way to look at the picture…<br />… from your target’s perspectives<br />Integrative Digital Thinking™<br />
  32. 32. 32<br />User-Centric View<br />EXPERIENCE<br />Integrative Digital Thinking™<br />
  33. 33. 33<br /> Stages of Engagement<br />Ambassador<br />Involvement<br />Trust<br />Enthusiasm<br />Knowledge<br />Integrative Digital Thinking™<br />
  34. 34. 34<br />It’s not just about reaching targets<br />It must start from defining, finding….<br />… connecting … nurturing…<br />…all the way from 1-to-many…<br />…to achieving a tribe of ambassadors<br />Integrative Digital Thinking™<br />
  35. 35. 35<br />I hope you are ready to look at, prepare for, and apply Social Media in a new way.<br />Integrative Digital Thinking™<br />
  36. 36. 36<br />And now onto Paul Dombowsky’spresentation on Crowdfunding<br />Integrative Digital Thinking™<br />
  37. 37. Evelyn.So@Noesium.com<br />Integrative Digital Thinking™<br />

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