1. MarketScope
Australia‘s Ethnic & Multicultural Population

2. In 2011, 5.3 million Australians - 26% -
were born overseas

3. A further 20% of Australian’s have
at least one overseas-born parent

4. Overseas born Australians come
from over 200 different countries

5. The leading countries of birth are…
- The United Kingdom - 21%
- New Zealand – 9%
- China – 6%
- India – 5.5%
- Italy - 3.5%
- Vietnam – 3.5%
- Philippines – 3%
- South Africa – 3%
- Malaysia – 2.5%
- Germany – 2%

6. For Australian’s arriving between
2007 & 2011 the leading
countries of birth are...
- India - 13%
- The United Kingdom - 12%
- China – 11%
- New Zealand – 10%
- Philippines – 5%
- South Africa – 4%
- Malaysia – 3.5%
- South Korea – 3%
- Vietnam – 2%
- Sri Lanka – 2%

7. The number of European-born
Australians declined from 52% in
2001 to 40% in 2011
The number of Asia-born Australians
increased from 24% in 2001 to 33%
in 2011
The number of overseas-born
Australians arriving from countries
outside Europe & Asia has also
increased

8. The average age for all
Australians is 37 years
The average age for longer-standing
migrants is 50 years with the average age of
recent arrivals at 27 years

9. 82% of our overseas-born population live
in capital cities compared with 66%
of all people in Australia

10. Suburbs with higher than average
proportion of people born
overseas include…
- Haymarket - 88%
- Sydney City - 78%
- Harris Park - 76%
- Clayton - 70%
- Springvale- 69%

11. More than 300 different languages are
spoken in Australian households

12. The most commonly spoken languages
other than English include…
- Mandarin - 2%
- Italian - 1.5%
- Arabic - 1.5%
- Cantonese - 1%
- Greek - 1%
- Vietnamese - 1%

13. Reach Australia’s ethnic &
multicultural communities
through MediaScope’s directory…
- Newspapers & Magazines
- Websites
- Commercial TV
- Commercial Radio
- International Media
Source: ABS Census - 2011
www.mediascope.com.au/ethnic-media