The Creativity (R)Evolution – CMX Summit 2018

@denisejacobs #creativityrevolution / @cmxhub #cmxsummit Denise Jacobs
(R)EVOLUTION
T
H
E CREATIVITY

@denisejacobs #creativityrevolution / @cmxhub #cmxsummit
IDENTIFY

How do we do our best work?

How can we encourage others
to do their best work?

Disengaged
http://www.flickr.com/photos/vmcamposjr/3630714365/

Disempowered
http://www.flickr.com/photos/7693102@N07/2536807562/

Disconnected
http://www.flickr.com/photos/abbyladybug/2592118342/

Not living up to our potential
https://pixabay.com/en/colors-bravery-brave-accomplish-2203720/

Our inspiration
http://www.flickr.com/photos/drthompson/3689420515/

Darwin’s wing man
https://www.youtube.com/watch?v=mXEp3LiTPOU

Builds rich
environments
http://upload.wikimedia.org/wikipedia/commons/d/de/Coral_Reef.jpg

Creates new land forms
http://images4.fanpop.com/image/photos/23300000/Coral-Reef-Torres-Strait-Island-
australia-23340592-1600-1200.jpg

Our tool
http://www.flickr.com/photos/designandtechnologydepartment/4771136128/

IBM CEO Study, 2010
https://www-03.ibm.com/press/us/en/pressrelease/31670.wss

Adobe State of the
Create Study, 2012
https://www.adobe.com/aboutadobe/pressroom/pdfs/
Adobe_State_of_Create_Infographic.pdf

Time Magazine Poll,
2013
http://business.time.com/2013/04/26/the-time-creativity-poll/

LinkedIn Study, 2016
https://business.linkedin.com/talent-solutions/blog/trends-and-research/2016/most-
indemand-soft-skills#

Adobe State of the
Create Study, 2016
https://www.dexigner.com/images/article/25157/
Adobe_2016_State_of_Create_02_gallery.jpg

Adobe State of the
Create, 2012
http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg

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“Creativity defines a person and enables them to
make a difference in their lives and the lives of
others.…”
Adobe State of the Create Study, 2012

Expressing creativity
= Feeling Powerful
http://www.flickr.com/photos/ableman/543078380/

The problem:
we’re blocked
from our
creativity
http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg

A Creativity
(R)Evolution

Our role model

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Fortify
Connect
Spread
Transform

FORTIFY

@denisejacobs #creativityrevolution / @cmxhub #cmxsummit Photo by Derek Kearney
My epiphany

Why I do what I do
TheCreativeDose.com

Here be dragons!
http://www.flickr.com/photos/epsos/4887528060/

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“Your negative self-talk is the No.1 barrier to
success.”
Sara Blakely, Founder of Spanx

You know what
I’m talking
about
http://brenebrown.com/2014/04/08/daring-interview-series-meet-gavin-aung/

Our Inner Critic
can be brutal

We self-censor
http://www.flickr.com/photos/allyaubryphotography/2443089993/

We commit
“ideacide”
http://www.flickr.com/photos/kevygee/3265941065/

We have to Banish the Inner Critic
https://www.flickr.com/photos/acerriteno/3484093889/

Let’s Do This: What’s In The Box?
h p://www.ﬂickr.com/photos/djwtwo/8323452857/

(R)Evolution ≠
Revolution
http://www.flickr.com/photos/stargardener/7037360553/

A methodology: 
Tiny Habits
http://tinyhabits.com/

The structure
http://www.flickr.com/photos/anetq/8543067943/

Anchor to a
current habit
http://www.flickr.com/photos/fotobydave/333883245/

Congratulate yourself
http://www.flickr.com/photos/clappstar/6297835482/

Up the ante
http://www.flickr.com/photos/fragmented/2734290118/

Let’s Do This:“I’m Awesome!”

Good Feelings =
Good Neuroscience
https://www.flickr.com/photos/arselectronica/13994747444

Your brain on…(praise!)
https://www.lcsun-news.com/story/news/local/new-mexico/2018/01/21/severe-childhood-
trauma-alter-developing-brain-create-lifetime-risk/1039104001/

Making small improvements = Big results
http://www.flickr.com/photos/anetq/8543069503/

Homework: Tiny Habits to Banish Your Inner Critic
Create a Tiny Habit to recognize
and silence the voice of self-doubt
– particularly when it comes to
expressing your creativity.

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Check in date:
2 November 2018

Own your brilliance
https://www.flickr.com/photos/127929578@N07/16320537855/

Enjoy + Good at + Feeling Empowered
http://www.flickr.com/photos/h-k-d/3310336516/

aka = 
Your Flow

DO NOT  
focus on improving  
your weaknesses!
http://www.flickr.com/photos/jonathan_hamner/3386076488/

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You will only improve
10-15 %
(and it will be painful)
Tom Rath, Strengths Finder 2.0

Let’s Do This + Homework: Write a Talk Description
Think of several topics you are a  
bad-ass in.
Write up 1 talk description based on
your interests and expertise.
Share your talk description with your
partner in one month.

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Check in date:
3 December 2018

It’s all about you
being “self-ful”
http://www.flickr.com/photos/siutou_amy/2306794554/

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Self-ful-ness
Caring for your own welfare so that you are able
to care for the welfare of others.

The Oxygen
Mask Theory

You’ll begin to open up
http://www.flickr.com/photos/anieto2k/9255191990/

And then
magic happens

Self-ful transforms
http://www.flickr.com/photos/kara_allyson/5358611092/

To Self-less
http://www.flickr.com/photos/mazgrp/2050810720/

Your ideas and expertise  
are valuable

CONNECT

We need to get
our group on
http://www.weareforeal.com/projects/bssp-nouiasaaou-2013

Mo’ people, mo’ creativity
http://www.flickr.com/photos/international-festival/3019543830/

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“Creativity is social….Instead (of brainstorming)
you need ‘magic circles,’ small teams of people
who trust each other, are familiar with each
other, and play together.”
Bruce Nussbaum, Creativity Intelligence

Connectors are behind these “magic circles”

Create an environment for others to be brilliant
http://upload.wikimedia.org/wikipedia/commons/d/de/Coral_Reef.jpg

Create a locus where ideas can mix
http://www.flickr.com/photos/opensourceway/7496803638/

Even if you’re
an introvert

Homework: Connect the Dots
Connect your talk description partner
with another person you meet at this
conference by the end of the day.

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“Getting people together is easy, but having a
culture of getting them to be good at building
upon each other’s ideas is hard.”
David Kelly, Founder of IDEO

Over lunch in 1994…
http://en.wikipedia.org/wiki/Monsters,_Inc.

Monsters, Inc was born

“Plussing”

Improve with Improv
http://www.flickr.com/photos/roel1943/5740295789/

1) Accept the offer
https://www.flickr.com/photos/mcgraths/3277839203

2) Fully commit
Photo: Jessie Shternshus

Avoid this!

3) Use this structure

4) Make your
colleague(s) look good
https://www.flickr.com/photos/life_is_good_pete/3051205091/

Let’s Do This: Six Person Sentence

We’re full circle

Builds trust
https://www.flickr.com/photos/joi/2941559903

Collaborations get increasingly stronger
http://www.flickr.com/photos/schipulites/5407946699/

Eating my own dogfood: Improv acting classes!
Photo: Denise Jacobs

Homework: Tiny Habit for Creative Collaboration
Think of a Tiny Habit you will create to
bring people together and to start
amplifying people’s ideas through
Plussing.

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Check in date:
3 January 2019

SPREAD

A “sneeze” of laughter
http://photography.nationalgeographic.com/photography/photo-of-the-day/girls-laughing-
uganda-pod/

@denisejacobs #creativityrevolution / @cmxhub #cmxsummit ConnectedTheBook.com

Each happy friend
increased an
individual's probability
of being happy by 9%.
Even perfect strangers three
degrees of separation away—
friends of friends of friends—exerted
a significant uplifting influence
Unhappy people at the center of the network are more likely
than those at the periphery to become happy in the future.
Happiness is contagious
http://www.wired.com/medtech/health/magazine/17-10/ff_christakis?currentPage=all

Your attitude
is a contagion
http://www.flickr.com/photos/jonathan_hamner/3386076488/

Your change will spread beyond you
http://behance.vo.llnwd.net/profiles19/1330505/projects/
5455539/30cbf8c45952cdcf360ef545b1dcaba9.jpg

Homework: Lead by spreading the Love
Create a Tiny Habit to intentionally
spread your influence and the love of
what you do.

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Check in date:
3 February 2019

Engage, inspire, and lead
authentically by example
https://www.flickr.com/photos/fortunelivemedia/10443899314/

TRANSFORM

Went see Molly Holzschlag
https://www.flickr.com/photos/chimchim/170743702/

Magic-Maker in my life

First big speaking gig:

Dana: Gave a talk, then co-founded a group

Her push?

It starts with you…

It’s about You + Others

Claim it, own
it, and  
start today
http://www.flickr.com/photos/joeathialy/3397362215/

Be and share your brilliance

Gather brilliance together

Amplify the brilliance of others

Become a
Torchbearer
https://www.flickr.com/photos/gadgetdude/4082674100

Because I sincerely believe this
http://www.flickr.com/photos/dougbelshaw/4168593521/

that you want
to see in the
world

Creative power to the people!
http://www.flickr.com/photos/flickerbulb/53116195/

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Want the slides? Go to
DeniseSlides.com
Or, Text
Creativity
to 66866

More great
information
in my book!
InnerCriticBook.com

CreativityRevolution.com

Title Text
• Body Level One
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Get in Touch!
DeniseJacobs.com
DeniseJacobs.com/subscribe
denise@denisejacobs.com
Twitter.com/denisejacobs
Instagram.com/denisejacobs
Facebook.com/denisejacobsdotcom
InnerCriticBook.com

The Creativity (R)Evolution – CMX Summit 2018

The Creativity (R)Evolution – CMX Summit 2018

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