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How To Get Your Website into the 21st Century

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An overview of ways people can upgrade their websites to become more usable, functional, and better trafficked.

Published in: Technology

How To Get Your Website into the 21st Century

  1. How To Get Your Website into the 21 st Century Denise R. Jacobs Web Solutions Consultant PapillonEffect.com
  2. Who is Denise? <ul><li>Starting with teaching herself HTML in 1996 (and dreaming in it for a while), Denise R. Jacobs has worked at creating and maintaining websites, web application localization, web project management, and teaching web design/development since then. </li></ul><ul><li>Currently, Denise is a Web Solutions Consultant with her company PapillonEffect.com in Miami, Florida. She helps individuals and businesses increase their web knowledge, transform their web presence, and bring their websites into the 21st century with standards-based markup, web 2.0 tools, and the use of Social Media. </li></ul>
  3. How many of you have websites? One? Most?
  4. How do you feel about your website? <ul><li>Like this? </li></ul>… Or like this?
  5. Four ways to get your site into the 21 st Century <ul><li>Change your website… </li></ul><ul><li>From Plain to POSH </li></ul><ul><li>From Flat to Fabulous </li></ul><ul><li>From Professional to Personal </li></ul><ul><li>From Web 1.0 to Web 2.0 </li></ul>
  6. Change your site from Plain… to POSH!
  7. Change from Plain to POSH – How? <ul><li>Have well-structured, standards-based code </li></ul><ul><li>Have useful, well-written content </li></ul><ul><li>Make your site highly usable and accessible to multiple users </li></ul>
  8. Change your site from Flat… to Fabulous!
  9. Change from Flat to Fabulous – How? <ul><li>Utilize a content management system (cms) </li></ul><ul><li>Leverage related content & multiple ways getting to information </li></ul><ul><li>Optimize your site so that your users can find it easily with a web search (seo) </li></ul>
  10. Change your site from Professional :/ to Personal :)
  11. Change from Professional to Personal – How? <ul><li>Capture user information & get the word out about your site </li></ul><ul><li>Bring in content from other sites & let users subscribe to yours </li></ul><ul><li>Create community and connections </li></ul>
  12. Change your site from Web 1.0… to Web 2.0 (and beyond)!
  13. Change from Web 1.0 to Web 2.0 – How? <ul><li>Show and tell with multimedia </li></ul><ul><li>Incorporate a blog into your site </li></ul><ul><li>Dive into social media </li></ul>
  14. Just say “No” to… <ul><li>Flashy gimmick sites </li></ul><ul><li>Website “deals” & cookie-cutter solutions </li></ul><ul><li>Trying to figure it all out yourself </li></ul>
  15. Need further guidance? <ul><li>Want to learn more? I can help! </li></ul><ul><li>[email_address] </li></ul><ul><li>Thank you for your time and attention! </li></ul><ul><li>(photo credits: users on Flickr.com) </li></ul>

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