Zn volcano presentation

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Presentation done by Simon McDermott, co-founder of Attentio, on how the social media buzz around airlines exploded during the “volcano crisis” around Europe in April 2010 during a conference organised by ZN enititled “What a volcano can do to you” (June 2010).

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Zn volcano presentation

  1. 1. Measuring social media conversations around the volcano cloud April 2010
  2. 2. Principal Founder Co-founder, director Hi, I’m Simon McDermott I tweet as @simonmc or check out @attentio Advisor to Belgian start ups
  3. 3. For most people of course, the volcano didn’t mean fire and brimstone, it meant empty (or crowded) airports and perfect irritating, mocking blue sky Empty airport Perfect blue sky
  4. 4. Measuring social media conversations in the volcano cloud <ul><li>What’s being said out there? </li></ul><ul><li>Airlines as an example </li></ul><ul><li>Are they talking a lot? </li></ul><ul><li>Where are they talking? </li></ul>
  5. 5. Lets look at the airlines and their buzz
  6. 6. APRIL – social media buzz around the airline companies BLOGS
  7. 7. APRIL – social media buzz around the airline companies TWITTER Lufthansa KLM
  8. 8. Buzz levels…no major difference But BA gets most co-references to clouds and cancellations… APRIL – social media buzz around the airline companies Brands all affected but BA takes hit for the team
  9. 9. <ul><li>Identify and talk with the most influential social media people </li></ul><ul><li>See how you are doing against the competition </li></ul><ul><li>Measure the “love” and “hate” </li></ul><ul><li>See how things change over time i.e. is your image improving after the crisis? </li></ul>Measuring a crisis has serious benefits
  10. 10. Thank you. www.attentio.com [email_address]

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