Masterclass social media - Vo Ra

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Masterclass social media voor de Voorlichtingsraad, 10 maart 2009

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Masterclass social media - Vo Ra

  1. 1. A Plead for Geekness Personal Branding in the Reputation Economy 11 maart 2010 Tom De Bruyne
  2. 3. The internet is a conversation network
  3. 4. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
  4. 5. Victim of the conversation A little fairytale about a drunk minister
  5. 6. <ul><li>Aftoetsen van strategische uitgangspunten </li></ul><ul><li>Aftoetsen van eerste concepten </li></ul><ul><li>Afspraken over oplevering </li></ul>
  6. 8. Nathalie Lubbe Bakker writes article
  7. 9. Belgian Newspaper picks up the story via a few blogposts that pointed at this story
  8. 10. De Crem warns against this dangerous blogosphere trend
  9. 12. Blogosphere and Twitter.com conversations explode
  10. 13. Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
  11. 15. De Crem apologiges in public
  12. 17. Fueling the conversation A (very) little fairytale about a popstar and two smart Belgian students
  13. 25. Participating in the conversation A fairytale about geeks
  14. 26. BART DE WAELE – AN ENTREPRENEURIAL GEEK
  15. 27. SHARING
  16. 28. NETWORK EFFECTS NR 1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …
  17. 30. MAXIME VERHAGEN– A POLITICAL GEEK
  18. 33. ROBERT SCOBLE – A CORPORATE GEEK
  19. 34. DAVID ARMANO– A FREELANCE GEEK
  20. 36. LINKBAIT MASTER
  21. 37. KEVIN WERBACH – BUSINESS SCHOOL GEEK
  22. 40. Geeks have one thing in common: They are passionate about what they do
  23. 41. IGNORING / IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO
  24. 42. <No picture found> ERIC BRAND– CEO SKYNET
  25. 44. Victim of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
  26. 45. THE MORAL OF THESE FAIRYTALES
  27. 46. The internet is a conversation ecosystem in which “stuff that matters” floats around
  28. 47. Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
  29. 48. From “knowledge is power” to “ sharing knowledge is power ”
  30. 49. In a hyper transparent world, you are what you contributed … and Google filters it for everyone
  31. 50. In a hyper transparent world, you are what others tell about you, … and Google filters it for everyone
  32. 51. Being remarkable = being worth talking about . That’s the marketing challenge for the networked generation
  33. 52. It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
  34. 53. Tom De Bruyne – chief fluffyness <ul><li>Follow me on Twitter: twitter.com/ tomdebruyne en twitter.com/boondogglenl </li></ul><ul><li>Read me on blog.boondoggle.eu and Frankwatching.com </li></ul><ul><li>Read our Boondoggleisms on Lexicon.boondoggle.nl </li></ul><ul><li>Download my presentations at slideshare.net/tomdebruyne </li></ul><ul><li>Connect with me on Facebook or Linkedin </li></ul><ul><li>Join my Facebook cause for more films containing people with worn off shoes </li></ul><ul><li>Browse through my bookmarks on del.icio.us/tomdebruyne </li></ul><ul><li>Vote for someone else on Cutest Male Geek Competition </li></ul>

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