The Deloitte Retail Trends 2018 looks at how retailers fared over the Christmas trading period and who were the winners and the losers. We also share predictions for the year ahead and this year we are seeing 3 key themes which you can explore here.

1. Retail Trends 2018
January 2018

2. Consumers under
pressure
The continued growth
of online
Discounters gaining
share
Cost pressures rising
As predicted… perfect storm hits retail in 2017
Pressure mounts on retailers

3. Cost reduction Consolidation at large
space retailers
Landlords mega deals Increase in
administration
As predicted… perfect storm hits retail in 2017
The industry responds
CLOSEDCLOSED

4. Christmas 2017 update
The numbers are in
In store
£35.2bn
+3.4%
Online
£8.2bn
+9.4% 2/3
£2 out of every £3 spent
on Christmas day was on
mobile. On Black Friday,
there was a record £1.4bn
spent, which was up
by 11.7%.
+6.4%
Data shows that general
merchandise sales were
up 6.4% online but down
4.4.% in-store. (BRC)
-5.5%
In-store footfall year-on-
year for the 5 weeks to
30 December was down
by -5.5%. (Springboard/BRC)
£1bn
UK consumers spent £1bn
on food this Christmas,
where the 22 December
was the biggest grocery
shopping day ever. (Kantar)
2017
CHRISTMAS SALES
£43.4BN
+4.4%

5. Christmas 2017 update
What characterised the winners this Christmas?
FOOD RETAILERS ONLINE DISCOUNTERS NEWNESS AND
EXCITEMENT

6. Christmas 2017 update
Looking ahead to 2018: A better year for the UK consumer?
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Earnings - Average weekly earnings % change TOTAL Total inflation
Source: Thomson Reuters DataStream
The rate of inflation is forecast to
reduce during 2018
And wage growth is
expected to rise
Therefore we may see some
easing of pressure on consumers
disposable incomes.
% Growth in Average Wages vs. CPI Inflation

7. Reimagine the store
• Be more than a
store
• Put digital in your
physical
• Selling online
in-store
Experiment with
experience
• Shop in magical
reality
• Get personal with AI
• Design for the eye
Transform your
business
• Try, try, try before
you buy
• Answer the direct
question
• Discover the value in
your values
What’s next for retail?
Retail trends for 2018

8. This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action
on any of the contents of this publication. Deloitte LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a
result of any material in this publication.
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