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Anton Gerunov Innovation Explorer 2019

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The Privacy Disruption

Published in: Technology
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Anton Gerunov Innovation Explorer 2019

  1. 1. The Privacy Disruption Anton Gerunov, Ph.D., PMP
  2. 2. The usual story… • Consumer are getting more conscious of their data • 50-60% of people in developed markets don’t trust how companies handles their data (BCG, 2018) • With this and new regulations companies have to just be good and protect personal data… or else!
  3. 3. Facebook Stock Price 0 55 110 165 220 19-05-1613-03-1728-12-1717-10-1807-08-1926-05-2016-03-2103-01-2220-10-22 A tiny problem, though…
  4. 4. Data is the new oil, they said.
  5. 5. If data is the new key digital resource, we are living in a barter economy waiting to be disrupted.
  6. 6. Consumers Companies 0% 25% 50% 75% 100% 88% 92% Use for Internal Improvement Consumers Companies 0% 25% 50% 75% 100% 80% 90% Use for Personalization of Offers Consumers Companies 0% 25% 50% 75% 100% 50% 80% Marketing of Products from Third Parties Anonymous Use by Third Parties Consumers Companies 0% 25% 50% 75% 100% 39% 73% (Un)acceptableuseofdata Business Opportunity
  7. 7. Way forward…
  8. 8. The Transformers • Microlevel (personal) data is the new frontier • Data grows exponentially, its value – (sub)linearly • With property rights data can be sold and managed centrally • Unique data, not algorithms, is the new competitive advantage
  9. 9. CreatingPropertyRightsfor PII
  10. 10. ComplexDataValue Ecosystem
  11. 11. Q&A Session

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