1. introducingpenny on Stephen Bailey Chief Executive stephen.bailey@pennyon.com +44 (0)7860 851128 www.pennyon.com

2. The Penny On Trust is a registered charity number 1113804 2 introducing penny on … the idea 1 penny on every product purchased world-wide. how it works the consumer is given the choice of adding a penny on at the till what it could do create a sustainable fund to transcend hunger & poverty globally

4. a universal fundraising brand designed to enable everyone to participate

5. a bar code and opt in choice for consumers everywhere

6. our mission is …to be the most socially preferred fundraising brand in the world, for sustainable initiatives, by 2020.

7. The Penny On Trust is a registered charity number 1113804 4 penny on supports … Local and International sustainable initiatives that align with The Millennium Development Goals. The eight MDGs break down into21 quantifiable targetsthat are measured by60 indicators. The Millennium Goals have been adopted by 189 nations and signed by 147 heads of state and governments.

8. penny onretail focus The retail sector is a key area of focus for penny on because of its scale and influence with the public as a whole; Source - UK Retail Futures 2011: Sector Summary, Datamonitor, BRC The Penny On Trust is a registered charity number 1113804 5 In 2008 there were 293,510 retail outlets in the UK and more than a third of consumer spending went through shops UK retail sales were approximately £287 billion in 2009(which is larger than the combined economies of Denmark and Portugal) As of September 2009, the retail industry employed over 2.8 million people (This equates to 11% of the total UK workforce) The retail sector generates 8% of the Gross Domestic Product of the UK Sales over the internet account for less than 4% of total retail sales, despite strong growth in recent years

9. penny onsustainable growth Penny On has to be self sustaining to enable 100% of consumer giving to be allocated to MDG initiatives. Businesses Supporting Penny On (BSPO) is how we achieve that. Growth cycle Businesses invited to register and participate in BSPO which provides working capital for the campaign Consumers invited to add a penny onwhich provides funds for investment in local and international development NGO’s invited to apply for funds to enable development which in turn provides evidence for business cause-related marketing GSR GSR = Global Social Responsibility The Penny On Trust is a registered charity number 1113804 6

10. penny on is supported By a rapidly growing support community including … Business Networks, Creative Designers, Accountants, Solicitors, Retail Store Designers, Hotel Interior Designers, Exhibition Designers, Virtual Office Assistants, Consultancies, Personal Development Specialists, Travel Consultants, Retailers +++ The Penny On Trust is a registered charity number 1113804 7

11. The Penny On Trust is a registered charity number 1113804 8 Add a penny on for.......