Organizations must take a transformative approach to climate change by identifying opportunities for decarbonization and value creation beyond emissions reduction alone. This requires considering implications for business from the net-zero industrial revolution using a systems perspective. Sustainable decision making at the portfolio level and key enablers for sustainable IT operations are areas that can help organizations mitigate climate losses and capture value during the transition to a low-carbon economy.

1. Automotive IT Strategy
POV 2023
Edition 7 – IT Sustainability in Automotive

2. Automotive IT Strategy 2023
2023 Deloitte 2
Current automotive trends are strongly driven by the idea of sustainability and the impact on our environment.
The car is moving away from the traditional means of transport and is increasingly becoming the focus of the user’s
own software and service platform.
Current Automotive Trends
Digital Company Autonomous Car Electric Vehicle Sustainability
Subscription-based
model
• Book features when
you need them
• Car subscriptions/car
sharing models
Connected car
• Live updates
• Smart traffic data
Digital retail
• 3D models instead of
physical showrooms
• Augmented reality
Goods
• Self-driving trucks
• Autonomous
infrastructure
Public transport
• Self-driving buses,
taxis and car-sharing
services
Private transport
• Vehicle-on-demand
system
Electric vehicle platform
• Dedicated platform
for electric vehicles
• Charging
infrastructure
Smart battery
• Sustainable battery
production
• Optimized charging
times
Circular economy
• Carbon-neutral
production
• Sustainable resources
Alternative power sources
• Hydrogen vehicles
Shared cars
• Sharing one car with
colleagues
• Away from the default
of one car per person
Climate Change
New restrictions on traditional engines and greater
environmental awareness among the population
Opening up to AI
Workers and companies that learn to team with AI
and leverage the unique strengths of both AI and
humans may find that we’re all better together
Above the Clouds - Benefits of Metacloud
Alternately known as supercloud, the concept of
putting a compatibility layer on top of multiple clouds
is gaining steam in the automotive industry
Demographic Change
New generations and growing Asian markets are
causing a shift in customer requirements
1Deloitte Tech Trends (2023)
Focus of this PoV
Resulting Automotive Trends
Megatrends as Root Causes1

3. Automotive IT Strategy 2023
2023 Deloitte 3
Water Conservation
• Bosch uses recycled water, focuses on process
improvements, and uses rainwater to reduce
water scarcity in affected areas and save water
resources.4
• VW's car manufacturing cut water use by
17.4% per vehicle in 2010-2022 with
recycling and low-water methods.5
Green Steel and Waste
• Mercedes-Benz is cooperating with a Swedish
green steel startup to strive for CO₂ neutrality,
as steel is responsible for 30% of CO₂ emissions
during production.1
• BMW is also working on CO₂-free steel
production and currently uses recycling and
steel trading to reduce steel waste.2
Renewable Energies
• ZF has committed to increasing its annual
purchase of electricity from renewable energy
sources from 10% in 2019 to 100% by 2030.3
• Bosch is aiming for 400 GWh of renewable
energy by 2030, and has already achieved 23%.
Long-term energy supply contracts enable 150
GWh purchase annually from 2022. 4
1Mercedes Benz 2022
Level of Management of Greenhouse Gas Emissions in Car
Manufacturers8
Car manufacturers and suppliers have recognized the need for change to become
more sustainable and approach sustainability in different areas of their business.
6Annual Reports 2022
4Bosch 2022 5VW 2022
2BMW 2022 3ZF Annual Report 2021
General Observations
• Most companies in and around the
automotive sector want to achieve CO₂
neutrality by 2040 or sooner.6
• EU regulatory changes aim to eliminate CO₂
emissions for combustion engine vehicles
starting from 2035.7
Car manufacturers prioritize sustainability to a different extent in their
organizations
Level 0
Unaware
Level 1
Awareness
Level 2
Building capacity
Level 3
Integrating into
operational
decision making
Level 4
Strategic
assessment
Brilliance
NIO
XPeng
BAIC Motor
BYD
Chongqing
Changan
Automobile
Great Wall Motor
Li Auto
SAIC Motor
Tesla
Aston Martin
Lagonda Global
Holdings
Dongfeng Motor
Group
Ferrari
Ford
Ford Otosan
Geely
Hyundai
Kia
Mazda
Mitsubishi Motors
Stellantis NV
Subaru
Suzuki
Volkswagen
Yulon Motor
BMW
General Motors
Honda
Mahindra &
Mahindra
Mercedes-Benz
Nissan
Renault
Tata Motors
Toyota
Examples of Sustainability Initiatives in the Automotive Industry
7Bundesregierung 2023 8Transition Pathway Initiative
Organizations focus on implementing environmental initiatives to improve sustainability
with varying levels of management of their greenhouse gas emissions.
Automotive Sustainability Trends

4. Automotive IT Strategy 2023
2023 Deloitte 4
Organizations must take a transformative and far-sighted
approach to climate change, looking beyond emissions
reduction to identify opportunities for decarbonization
and value creation. This requires a systems perspective
that considers the net-zero industrial revolution and its
implications for business. To be successful, organizations
must identify where to play and how to win in the low-
carbon future. This means mitigating climate-induced
losses and capturing value from the transition to a low-
carbon economy.
Organizations need a transformative and systems-based approach in order to mitigate climate-induced losses and capture
value when transitioning to a low-carbon economy, identifying opportunities for decarbonization and value creation
beyond emissions reduction.
The Relevance of Sustainability for IT
Start
now
1Bund 2021 2Precedence Research 2022
“Autonomous vehicles may
consume up to 20% more
energy than conventional
vehicles, mainly due to the
energy demand of sensors
and computers.” 3
3International Energy Agency 2019
Green Certifications
Environmental certifications
andensuring compliance with
sustainability labels for IT
solutions, standards and
promoting transparency
Electric Vehicle Adoption
Further investment in
electric vehicle production
and infrastructure to address
clients’ needs and fulfill legal
commitments
Complex IT Infrastructure
Addressing trends requires a
strong IT backbone that
supports rapid changes and
enough capacity to analyze a
large amount of data
Data Analytics
The ability to analyze data on
factors like energy
consumption and emissions
can reduce the environmental
impact of a manufacturer
Green Procurement
Selecting IT vendors and
suppliers that demonstrate
strong environmental
performance like high energy
efficiency
Cloud Computing
Migrating IT services and
applications to the cloud,
companies can reduce the
need for physical
infrastructure

5. Automotive IT Strategy 2023
2023 Deloitte 5
Overview of the technology capability model with highlighted capabilities that require
transformation when enhancing sustainability in IT
Taking the CIO Perspective: Enhancing Sustainability in IT
Strategy & Portfolio Product & Platform Delivery
Business of Technology
Management
Protect
Analytics & Insights
Business Technology
Strategy
Business
Engagement
Portfolio &
Investment Mgmt.
Enterprise
Architecture
Service & Experience
Design
Product Life Cycle &
Roadmap Mgmt.
Product Outcome
Mgmt. & Reporting
Product Adoption &
Communication
Innovation
Management
Solution Arch. &
Design
Delivery Management
Development &
Configuration
Quality Assurance &
Testing
Platform Operations
& Optimisation
Platform Service
Resolution
Cyber Strategy &
Governance
Security Operations
Cyber & Technology
Resilience
Identity & Access
Management
Risk Management
Compliance &
Regulation Mgmt.
Data Protection &
Privacy
Pipeline &
Environments Mgmt.
Release
Management
Product Management & Design Engineering & Operations
Data & Analytics
Strategy
Data Management &
Engineering
Reporting, Analytics
& Cognitive
Data Architecture &
Governance
Talent Management
Application &
Platform Security
Service
Orchestration
Service Support
Management
Monitoring
Service Life Cycle
Management
Service Performance
Management
Asset &
Configuration Mgmt.
Supplier Ecosystem
Management
User Interaction &
Visual Design
Knowledge
Management
Communications &
Executive Reporting
Learning &
Development
Financial
Management
CIO Focus Topics
Strategy | Implications
of sustainability at IT
strategy level
Portfolio | Sustainable
decision making at
portfolio level
Operations | Key
enablers for sustainable
IT operations
Infrastructure | Design
a climate-friendly IT
infrastructure
Culture | Sustainability
transformation of the
tech workforce
The Focus of this Paper from the Technology Capability Model Perspective

6. Automotive IT Strategy 2023
2023 Deloitte 6
"Change
instigator"
• Assumes a leadership role
within the organization for tech-
driven transformations
• Strong focus on the introduction
of new, emerging technologies
to drive business opportunities
• Incorporate CIOs in executive
committee that develops
sustainability goals and roadmaps
• Implement innovative digital and
IT solutions that help
organizations improve
sustainability
Implications of Sustainability at IT Strategy Level
Impact of Sustainability on the IT Strategy Process
Incorporation and analysis
of key documents:
• Corporate Strategy &
Business Requirements
• Automotive
Trends & Best Practices
Current state assessment of
major IT and related domains:
• Mgmt. & Governance
• Appl. & Architecture
• Portfolio & Financials
• Organization & Supply
• Business context
Implications of Sustainability on the Role of IT
Further reading:
ESG Strategy &
Governance
Further reading:
Sustainability in
Automotive
Further reading:
IT Solutions for
Sustainable Success
Description Sustainability Implications
"Trusted
operator"
• IT operations with a focus on
costs, operational efficiency and
reliable performance
• Provides technical services and
applications
• Establish sustainability as key
target in addition to currently
dominant efficiency goals
• Harness synergy effects of
sustainability improvements on
operational efficiency
Incorporation and analysis
of sustainability guidance:
• Sustainability
strategy and guidelines
• Regulatory ESG
requirements
Description
Sustainability
Implications
"Business
co-creator"
• Strongest focus on corporate
strategy as a guiding instrument
for IT strategy
• Support for change and
effective implementation of the
strategy
• Align IT strategy with the
sustainability goals of corporate
strategy
• Utilize IT to co-create
sustainable IT and business
initiatives
Sustainability impact
assessment for:
• People
• Resources
• Infrastructure & App.
• Facilities
Development of a
sustainability roadmap:
• IT sustainability OKRs
• Sustainability-specific
IT initiatives and
measures
Analysis Current State Future State
Development of strategic
direction and planning:
• IT strategy
• Initiative detailing
• Roadmap planning
Role of IT
Process
Sustainability has a different impact on the CIO depending on the role IT plays in the organization.
Furthermore, it affects the IT strategy and how it is developed.

7. Automotive IT Strategy 2023
2023 Deloitte 7
Sustainable Decision Making at Portfolio Level
How to Address Sustainability in Portfolio Management
Why is Portfolio Management Relevant to Sustainability?
Sustainability considered in
decision making
Sustainability rating based
on business case input
Simplification through pre-
defined categories
Incorporation of sustainability in
business case
Enabling factors to add sustainability aspects to a project.
Some examples might include:
Research suggests that the next step in taking a holistic, sustainable approach to project
planning requires addressing sustainability in portfolio management decision making.
• Traditional project portfolio management (PPM) has a focus on the project life cycle
• Modern PPM techniques like lean portfolio management (LPM) enable extended incorporation of
non-IT stakeholders
• It is argued that project management plays a crucial role in realizing sustainability in organizations
and in society, and that project and program managers are significantly placed to make
contributions. Sustainability is the next step in taking a wholistic, environmental view that considers
the societal impact as well as the pre- and post project impact in PPM
• Metrics are required to enable a sustainable choice in making portfolio decisions
Sustainable project
portfolio management
Traditional project
portfolio management
Modern (lean) project
portfolio management
Stakeholder
Orientation

Time Orientation 
Project team
Project sponsors/
executives
All stakeholders
Local society
Global society
Resources life cycle
Project life cycle
Deliverable life cycle
Source: Considering sustainability in project management decision making. DOI: 10.1016/j.ijproman.2017.01.011.
Create
business
case
Project idea
Total expected energy reduction
Implementation of data life cycle policies for optimization
Share of green software implemented
Number of consolidated tools and systems groupwide
Efficiency gain in IT infrastructure services
Mix of on-premise and cloud solutions
Policy (implemented) to increase share of circularity
Total carbon footprint of product or service
Portfolio
decision
board Project start
Low Med High
Sustainability impact
Prepare portfolio board

8. Automotive IT Strategy 2023
2023 Deloitte 8
Key Enablers for Sustainable IT Operations
 Use sustainable and
recycled materials
 Leverage IT
automation
 Manage software and
services life cycle incl.
sunset efficiently
 Measure missions
 Monitor sustainability
of suppliers, business
partners and
resources
 Incorporate
sustainability metrics
within IT reporting
 Use energy-efficient
technologies
 Consolidate tools and
systems groupwide
 Operate IT
infrastructure with
green electricity
 Leverage partnership
models, operational
excellence and best
practice governance
 Leverage strategic and
tech alliances
 Consider life span of
hardware when
sourcing
 Power management
and auto shutdowns
 More efficient and
reduced usage of data
storage
 Mix of on-premise and
cloud solutions
 Leverage circular
economy
opportunities
 Reduce paper
printouts
 Optimize life span of
equipment
Products and
services
Embedding sustainability
in product and service
delivery
Measuring and
reporting
Incorporating
sustainability metrics
within IT reporting
Greener
infrastructure
Adapting infrastructure
focusing on efficient IT
resource usage
Suppliers and business
partners
Developing an
environmentally-friendly
ecosystem with suppliers
Reduced waste and
travel
Embedding sustainability
in product and service
delivery
Efficiency of
energy use
Incorporating
sustainability metrics
within IT reporting
6.1m tonnes
The annual CO2 emissions of
data centers and smaller IT
installations in German
companies in 20203
271 kg
The CO2 emission for
production of one 14-inch
MacBook Pro1
116bn kg
The waste produced yearly
by the IT industry4
14.2m tonnes
The CO2 emissions for paper
and cardboard production
in Germany in 20205
£19 - 57m
The costs of additional
carbon value for an
organization delaying action
from 2022 to 2029 in UK2
16bn kWh
The energy consumption of
data centers and smaller IT
installations in German
companies in 20206
Enablers
Why it
matters
Quick
wins
1Apple (2021) 6Bitkom (2022)2
4European Commission (2020) 5Statistisches Bundesamt (2021)
2United Kingdom Government (2022) 3Bitkom (2022)
Enablers towards increased sustainability in IT operations
Multiple levers to increase sustainability can be utilized in the operational IT domain. Momentum for change can
be gained by implementing quick wins that have a short-term impact on energy consumption and CO2 output.

9. Automotive IT Strategy 2023
2023 Deloitte 9
Data centers in the cloud are more efficient in terms of energy consumption than on-prem solutions.
There are additional possibilities for reducing data center energy consumption.
Enhancing Sustainability in IT | Infrastructure
1
1.2
1.4
1.6
1.8
2
2.2
2.4
2.6
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
PUE
On-prem DPCs AWS*** Azure*** Google Cloud
* Dedicated private cloud
** Power usage effectiveness is a relevant indicator of a data center’s efficiency, comparing the
energy used by the entire facility and the energy used by IT equipment. The closer to 1, the
greater the efficiency.
*** Data is only available from 2020 onwards
Comparing on-premise DPCs* with the DPCs of the main cloud providers shows
a ~30% reduction in PUE**1
Cloud migration is projected to prevent the release of 1,014 million tonnes of CO2 in
2021-2024 - the equivalent of taking over 220 million vehicles off the road for a year. 2
Did you know that consuming 10 GB of data is equivalent to driving 1km in a gasoline car?
Digital pollution is expected to match that of gasoline cars by 2025.
Select cooler locations like Iceland, Norway and Sweden to reduce the need for
cooling and therefore positively impact the carbon footprint.
Implement liquid cooling with treated water or seawater instead of ventilation
systems to reduce energy needs.
Shut down “zombie servers”. IBM estimates that these account for as much as 30%
of all virtual servers and 25% of physical servers (as of end of 2021).
Compute efficiency and AI support improvements in data processing. By analyzing
workflows, AI can reduce the power consumption of unused infrastructure.
1Cloud Carbon Foot Print 2Predictions from IDC 3Consoleconnect 2021
Improving Data Center Energy Consumption
Code sustainably to reduce inefficiencies in the use of computing power.
Automated solutions can assess inefficiencies in code with optimization potential.
Energy Consumption Efficiency by Data Center Type

10. Automotive IT Strategy 2023
2023 Deloitte 10
Create sustainability knowledge and competence
Technology initiatives towards a sustainable IT organization require specialized knowledge. While
sustainability can be a qualitative factor in decision-making processes for IT sourcing, a holistic
sustainability mindset should be created via knowledge and competencies. Knowledge databases
with market insights should be established and training on sustainable service delivery made
available.
Build a sustainability-oriented culture
Anchoring the idea of sustainability in the IT strategy is one step. Tactical and operational actions,
however, must be embedded at all levels and geographies of the organization by creating an
active sustainability-minded tech culture via policies and initiatives for energy-efficient IT usage.
Make sustainability goal achievements visible internally and externally
Actively report about the achievements regarding reduction of energy and waste consumption of
IT. Recognize the contribution of employees in the transformation process.
Facilitate and promote workforce contribution
Enable the introduction of innovative ideas by employees via mechanisms such as roundtables,
innovation hubs and coffee talks. Encourage participation by making it clear that funding is
available for sustainability-led initiatives from employees.
Mission
Vision
Goals
Mindset
Value-driven
Organization
Operating
model
Leadership
Strategy
Structure
Culture
Sustainability transformations in automotive IT organizations are not only about sustainable
technology, but also about finding new ways in strategy, structure and culture. Tech leadership
is closely linked to the mindset that is to be created at workforce level.
Vehicle IT Production IT New mobility/
service IT
Corporate IT
A holistic sustainability workforce transformation must
consider all relevant layers of an automotive IT organization
Communicate the sustainability vision and mission of IT
Make IT sustainability goals transparent at all organizational levels and create the image of a
sustainable digital future. Focus on defining sustainability creation in IT-relevant fields such as
infrastructure and applications, sourcing, development and operations and end user behavior.
Key enabler for sustainability transformation of tech workforce
Influence of leadership on cultural sustainability transformation
The key to creating a sustainable IT organization is to get everyone engaged in sustainability efforts and create a
sustainability-oriented culture for efficient technology usage.
Enhancing Sustainability in IT | Culture

11. Automotive IT Strategy 2023
2023 Deloitte 11
Considering the previously shown CIO focus topics and leveraging our extensive automotive experience, we can
synthesize the key takeaways of enhancing sustainability in IT with automotive specifics.
Key Takeaways
Our Findings Our Solutions
While using energy-efficient technologies and consolidating tools can generate
quick wins, cloud transformation ambitions lead to a more promising reduction
of IT energy consumption
Data centers are central to maintaining efficient IT, but
are also core drivers of energy consumption
Infrastructure
Sustainability has an impact on IT, the CIO and the
corresponding IT strategy
CIOs respond differently to sustainability depending on the role of IT in their
organization: driving change, enhancing efficiency or co-creating with business
Strategy
Sustainability is the next step in taking a holistic,
environmental approach to portfolio management
Portfolio decision making requires clear and transparent metrics on the
sustainability impact as part of a project or product business case
Portfolio
Multiple levers to increase sustainability can be utilized
in the operational IT domain
Momentum for change can be gained by implementing quick wins that have a
short-term impact on energy consumption and CO2 output
Operations
The transformation towards a sustainability-oriented organization requires the
engagement of key stakeholders and creation of a sustainability-aware culture
Sustainability transformations do not reach their
expected benefits if change management, workforce,
and culture are not taken into consideration
Culture

12. Automotive IT Strategy 2023
2023 Deloitte 12
Reach out to us and find out how to refocus your IT organization and strategic agenda – in a way that best addresses
today’s macro-technological forces and automotive challenges
Contacts
Xander Seerden
Manager
Tech Strategy& Transformation
Miloud El Idrissi
SeniorConsultant
Tech Strategy& Transformation
Simon Isleyen
SeniorConsultant
Tech Strategy& Transformation
Yannick Unterlauf
SeniorConsultant
Tech Strategy& Transformation
Finn-Niklas Kornath
JuniorStaff
Tech Strategy& Transformation
Markus Schmidthuysen
Partner
Tech Strategy& Transformation
mschmidthuysen@deloitte.de
Uwe Strauss
Partner
Tech Strategy& Transformation
ustrauss@deloitte.de
Contacts
Authors

13. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as
“Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL
member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/de/UeberUns to learn more.
Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax and related services; legal advisory services in Germany are provided by Deloitte Legal. Our global
network of member firms and related entities in more than 150 countries and territories (collectively, the “Deloitte organization”) serves four out of five Fortune Global 500® companies. Learn how Deloitte’s
approximately 330,000 people make an impact that matters at www.deloitte.com/de.
This communication contains general information only, and none of Deloitte Consulting GmbH or Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms or their related entities
(collectively, the “Deloitte organization”) is, by means of this communication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your
business, you should consult a qualified professional adviser.
No representations, warranties or undertakings (express or implied) are given as to the accuracy or completeness of the information in this communication, and none of DTTL, its member firms, related
entities, employees or agents shall be liable or responsible for any loss or damage whatsoever arising directly or indirectly in connection with any person relying on this communication. DTTL and each of its
member firms, and their related entities, are legally separate and independent entities.
Issue 10/2023