1. Business Model - Bollywood
Writer - Movie
Script,
Dialogues and
song writing
Producers,
Studio
Houses,
Independent
Investors
Film Shooting
Director Shooting ,
Sound
Locations
finalizing , Movie
Actors
Recordings Music,
Promotion
Distributors
Beginning of supply Chain
Distributors
Subsidies
Depending on factors like state
etc.
Theatrical Television Digital
Multiplex , Single screens Satellite, cable, terrestrial DVD, online, IPTV, mobile
Customers
Urban , rural, U, U/A,, A
Success/
Failure
Revenues
2. Bollywood Business Model
โข Name โ Maanika Pathania
โข Roll No โ 37 D
โข Batch โ 2012 - 2014
3. Business Metrics - Bollywood
Production Cost โขAbove the Line- Creative talent, Below the Line โ Direct costs
โขPost Production โ Editing, visuals etc., Others โ Insurance, bonds
โขAge โ Kids, youth, adults
Target Audience โขGenre โ Comedy, drama, action, thriller, sci-fi, romantic etc.
โขRegion โ Urban and rural
Marketing Expenses โขAdvertisements, hoardings, promotional campaigns, merchandizing etc.
โข Number of screens movie released in India and abroad
Screening (single screen & multiplex)
Viewership โข Number of tickets sold on the 1st day of release
4. Business Metrics - Bollywood
โข Box- office collection on the 1st day of release
Opening (revenue)
โข Given by various newspapers, magazines , film critics etc.
Rating
Success Run โข The running period of the movie in theaters.
(weeks)
Total revenue โข Total box โ office collection of the film
Verdict โข Hit or Flop based on the collections and reviews generated
5. Metric Dabangg Gangs of Wasseypur
(Part 1 & 2)
Production Cost Rs 45 Cr Rs 18.40 Cr
Target Audience Family Entertainment Adult
Marketing Expenses Rs 14 Cr Rs 23 Cr
Screening India โ 1850 1200
Abroad - 250
Viewership Metros โ 80-85% Metros-15-20 %
Semi โ urban - Houseful Delhi - 70-80%
Semi-urban - Houseful