The document discusses the author's experience launching multiple SaaS products simultaneously and strategies for successful product launches. It describes the author's work on launching Resume Cats independently from their main revenue-generating agency work. It also discusses building an audience and links for their Pearl Lemon website to introduce people to their new SERPWIZZ tool. The author advocates preparing extensively for a launch by developing the product, branding, content, prototypes, and getting early customer feedback.

2. This is going to be the third blog I’m doing some work on – in the same morning!
I didn’t anticipate that happening – but I feel like writing so here we go:
I’m in the process of trying to launch yet another SaaS product launch and I want
to talk about my journey with my launch.

3. So there’s one product I’m working upon at the moment (Resume Cats) that isn’t
connected to my actual revenue-generating work with my agency.
Because of this – the success of Pearl Lemon (or vice versa) has no impact upon
the potential success of Resume Cats.

4. The tool is ultimately designed for agencies to take advantage of – but there’ll also
be many companies in need of SEO who will discover SERPWIZZ as well.
So with this in mind – the growth of the product will support the agency and vice
versa.
Because of this…I have a high level of commitment when it comes to building this
tool.
This is critical – and something I never gave due consideration to previous tools
I’ve built.
Because this leads to a:

5. It’s worth diving into this in some more detail –
Currently, I’m working upon (and aggressively so) the growth of Pearl Lemon’s
website traffic.
We’re building links, doing PR outreach and writing content on a regular basis.
We’re also sending out 100s of cold emails per day.

6. This is not going to stop anytime soon, and there are structures in place to support
this ongoing activity for the foreseeable future.
With this in mind – it stands to reason (especially given we’re an SEO agency) that
this time next year we’ll see ideally a 20-50% growth in traffic (hopefully much
more).
Consequently – the audience this will drive – can immediately along the way be
introduced to SERPWIZZ.
That’s of huge benefit as it’s a very related tool – and we also get agencies
regularly looking at us online.

7. I wish I’d done this sooner with everything I’d launched –
Building out as much as I could alone.
It’ll only make your value proposition that much stronger and enable you to hire a
better team, get better partners and to get a better product.

8. In my instance, as a non-technical person – this could include the following:
1. The company name
2. Company logo
3. Landing page + 20-50 blogs
4. Wireframes for the tool
5. Competitor analysis
6. Potentially the site design once the wireframes are built
7. Turning the design into a clickable prototype
8. Getting potential customer feedback
9. Making 3-20 pre-sales
10. Beginning to build pre-signups
11. Putting together some projections, a scope of responsibility

9. Growing a business takes time. Growing ANYTHING takes time.
It’s important to give an idea two years from the moment the tool launches to really
get a sense of where it can go.
Less than that and it won’t simply have enough time to really start producing
results.

10. Whilst no two launches are exactly the same – it definitely pays to look at how the
same or similar tools have launched and try and repeat success.
This is where sites such as Product Hunt, Hacker Noon, Betalist, and the multiple
other indie type launch sites come into play.

11. Having a look at what everybody else has done and seeing if doing the same
works for you is something we don’t do enough.
Especially if you can identify those who saw viral growth and try and replicate
growth in a similar manner.
With each of those platforms I’ve outlined – there are multiple processes online
that you can look towards that map out exactly how to run a successful launch on
said platform.
So it’ll pay to try and look at each of these launch guides and ultimately try and
copy them one by one in a bid to see how well you do.

12. This might sound silly, but the importance of content over time cannot be
underestimated.
So if you’re going to be playing the long game, then look at YouTube and Blog
content on a regular basis to help support the growth of the business.

13. Batch producing this content and then scheduling it out over time is something that
ideally you can do and then ‘set and forget’ about it as you watch it potentially
grow.
I’m seeing the value of tons of YouTube content produced for the Pearl Lemon
brand that’s been recorded over the years – and now we’ve got a system in place
to regularly repurpose the Friday training that happens internally.

14. The fastest way to do this is probably through running ads – so looking at building
a funnel to support this growth via building a lead-funnel.
I’m currently watching a lot of Russel Brunson content to try and put something
together that could scale.

15. So the thesis might be that – I offer with (for example) Serpwizz (an SEO Audit
tool)
● Email outreach cheat sheets to secure Ridiculously high DA backlinks
● The pre-set killer Ahrefs keyword strategy that most people don’t know about
● The 1 way to get god-level like on-page SEO values for your content
● How to use SERPWIZZ to win clients and win business over 1-phone call
I could stack this ALL with SERPWIZZ paid access and this would be an example
of what I could sell in an annual training pack alongside SERPWIZZ itself
OR I could stack this into one of the paid plans.
Something like this, and running ads to it would be alot more effective than
running ads to the tool alone – because you aloso want to give people a system
for success.