A digital marketing expert helps with startups, entrepreneurs, & businesses in different industries. Deepak Shukla is a digital marketing expert & educator with over five years of experience. And also, he helps them thrive in the ever-changing world of digital marketing.

1. Digital
Marketing
Expert

2. Differentiating yourself and your brand in the digital world
is more important than ever before. And more difficult.
Content is king, which means there is a lot more content
for consumers – and your potential customers – to comb
through before finding you and your brand.
The thing that many people don’t grasp is that yes,
content is very important, but it isn’t everything.
Understanding the ever-increasing number of
components of any online marketing campaign, as well as
how to strategize for success, is just as important.
Today’s leading digital marketing experts have figured it
out.
Do you need assistance with SEO? They have your back. Do you want to know what kind of content
you should create? They’ve also got that covered. How do you identify and reach your target market?
You probably have a good idea where this is going. A digital marketing expert can guide you there
too. And Deepak Shukla is one such digital marketing expert.

3. No one can ever say they started out as a digital
marketing expert, because you only get to become one
by working in the trenches and figuring everything out
as you go along. A digital marketing expert is created as
a result of a lot of hard work and a lot of testing and trial
and error.
These days colleges and universities offer digital
marketing courses, and while those offer a good
foundation in basic digital marketing skills, they don’t
produce instant digital marketing experts. Only time and
real-world experience can do that.
As the founder of the Pearl Lemon Group, Deepak Shukla started at the bottom of the heap
in digital marketing. Literally, in his parent’s basement. He’s earned the title of digital
marketing expert the hard way, by working through every aspect of a complex field and
transforming that basement business into a thriving six-figure concern. It’s the kind of
expertise that can’t be learned in a classroom, or from books.

4. What Is Digital Marketing Anyway?
As mentioned, it’s hard to define just WHAT digital
marketing is. In very basic terms, The use of digital
channels to advertise a product or service is
known as digital marketing. This strategy aims to
connect with prospective customers, online where
they spend the majority of their time when looking
for information or amusement.
But because the Internet is so vast, and there are
so many digital channels, digital marketing is a
massively complex niche that changes all the time.
It’s a digital marketing expert’s role to stay on top
of it all, and understand how to harness just the
right digital marketing techniques and strategies
from all of the many available to best assist each
individual client.

5. Deepak Shukla, along with the world-class team
he has assembled at Pearl Lemon, works with a
wide variety of clients across all kinds of niches.
What makes him a digital marketing expert that
any of them can – and do – rely on to get them
great marketing results – is his ability to
understand what’s happening in digital marketing
RIGHT NOW, and how to leverage it to the best
advantage for each unique concern.

6. There are thousands of practitioners out
there claiming the title of digital marketer.
But what really makes a digital marketer a
digital marketing expert? Here are some of
the most important differentiations
between the two.
What is the Difference
Between a Digital Marketer
and a Digital Marketing
Expert?

7. Search engine optimization (SEO)
Digital marketing experts must have a thorough understanding of SEO – search engine
optimization – as well as the capacity to build and manage organic search campaigns. This
understanding must cover both onsite and offsite SEO, and lots of digital marketers have a decent
grasp of that. Where they often lack knowledge is in the field of technical SEO.
As a leading digital marketing expert, Deepak understands that technical SEO is every bit as
important as any other aspect of search engine optimization. Trying to mount an SEO campaign to
drive traffic to a website with poor technical SEO is often a waste of time and money, and so it’s
usually where he and his team get started.
What is technical SEO? Technical SEO refers to website and server enhancements that aid search
engine spiders in more effectively crawling and indexing your site (to help improve organic
rankings).
Search engines give websites with particular technical qualities preferential treatment in search
results — for example, a secure connection, a responsive design, or a quick loading time — and
technical SEO is the stuff you need to do to make sure yours does. And it’s complex stuff that
calls for special skills that many digital marketers do not have. A digital marketing expert like
Deepak Shukla, on the other hand, most certainly does.

8. Pay-per-click (PPC) Advertising
Digital marketers should be able to run profitable PPC campaigns across a variety of ad
networks, such as Google Ads, Bing Ads, and the ever-growing paid ad opportunities on
social media aid. Digital marketing experts on the other hand do more than run these
campaigns, they ensure that every penny a client invests offers the best possible ROI.
Conversion Rate Optimization (CRO)
Digital marketing experts use CRO to improve landing page conversion rates and
optimize their marketing funnels. CRO is a necessary skill for increasing campaign
effectiveness and overall profitability, and only those who understand how important this
is can really be called digital marketing experts.
Data analytics are used by digital marketing experts to measure, analyze, and report on
any digital marketing campaign performance. For producing accurate insights and
making data-driven marketing decisions, analytics skills are essential.

9. Email Marketing
Digital marketers create email marketing
campaigns and then support them with
newsletters and lead nurturing emails to
keep prospects interested until they are
ready to buy. A digital marketing expert like
Deepak Shukla can do a lot more than that
though. Deepak and Pearl Lemon’s email
marketing campaigns – which can include
the very hard to master the art of the cold
email – get real, measurable results in
terms of a business’s bottom line, and not
just in terms of open rates.
Social Media Marketing
Digital marketers are now expected to be
masters at growing high-quality
followers and increasing engagement
across social media networks. But with
so many of them, and with new ones
emerging all the time – only a digital
marketing expert understands which
social networks are worth concentrating
on, and that answer differs for every
business.

10. Content Marketing
If content is king, it makes sense that a
digital marketing expert knows how to
leverage it in such a way that it is
memorable, shareable, valuable, and
generates genuine engagement from
interested people while also pleasing
search engine bots.
Digital PR
Digital PR is a type of digital marketing
that focuses on building and enhancing
an online presence through the use of
high-quality backlinks, news releases,
guest posting, podcasting, and other
tactics that raise brand awareness and
status.
Digital marketing experts are expected to use Digital PR tactics and methods to
promote their clients, but again, it’s tricky stuff. There are no standard digital PR
campaigns that will work for everyone, or for every business. A successful digital
PR campaign must reach – and resonate with – each clients’ unique target
audience, and only a digital marketing expert who has made the effort to really
understand digital PR can get it right. Deepak Shukla can (which is why he
founded Pearl Lemon PR)

11. Why You Should Hire Deepak Shukla As Your
Digital Marketing Expert
Business owners frequently want to be involved in marketing activities, and you may need to do
so when you first start out. However, as your company grows, you’ll need to hire a digital
marketing specialist to not only improve effectiveness but also save time and mental energy so
you can focus on running your company.
Small business owners face many challenges and they are certainly tough. They have to be:
starting and growing a business is difficult. Half of all new small businesses fail within the first
five years. When you put your heart and soul into something that has the potential to fail, you
become tremendously invested in its success.
Yes, you can learn everything you need to know about planning and executing successful digital
marketing initiatives. But, let’s face it, you don’t have the time. Modern digital marketing is
difficult to master since it necessitates a wide range of skills and expertise that take years to
master. Your company can’t limp along while you try to understand everything there is to know
about digital marketing.

12. As you scale, you must devote your time and attention
to activities that you alone can perform. Marketing is
critical to the long-term success of your company.
However, it’s a full-time job in and of itself, and you
already have one: running your business. Handing off
the responsibilities to a digital marketing expert can be
a scary idea, but ultimately something that has to be
done.
What makes Deepak such a great choice, his skills aside
for a moment – is his transparency. Everything he does
as a digital marketing expert – and, by extension that
includes everyone on the Pearl Lemon teams – is done
with complete transparency. The client ALWAYS knows
what’s going on, and what is being done in their name.