If you combine free, hit mobile games withlocal deals and rewards, what do you get?      A totally unique, hyper-local    ...
63%OF MOBILE USERS FEEL“advertising on mobile apps is annoying.”                 47%                 OF MOBILE USERS AGREE...
Mobile Users are encouraged todownload and play free games towin Rewards and Deals based ontheir location.Mobile Game Deve...
THE
BIG
IDEA
Game Developers quickly         Media Companies sell           The User launches PlayLootintegrate PlayLoot A...
USER
EXPERIENCE
+
WALK‐THROUGH
MARKETING THE APP                EASY DOWNLOAD & INSTALLRewards Program and Mobile App   Vi...
FIRST
LAUNCH
                                                                                 NAVIGATION                  ...
CHOOSING
THE
GAME
GAME CATALOG                   APP INSTALL                         LAUNCH GAMEChoose from many of the mo...
OPT‐IN
&
CHOOSE
REWARD
                                                     REVENUE NOTE:                                 ...
USER
STAYS
ENGAGED
WIN
OR
LOSE
WINNER!                                                       LOSER :(The Reward is won and...
MANAGING
REWARDS
REDEEM ELECTRONICALLY!                                                         REWARDS HISTORYUser displa...
Jumpstart distribution of PlayLoot by offering select media  companies PlayLoot as a white label service offering         ...
Mobile coupon spending in the U.S. is expected to risefrom $370 million in 2010 to $6.53 billion in 2014Borrell Associates...
SUMMARY
PlayLoot is a brand new way to add local daily deals,prizes, and rewards into mobile/online games. Creating afun, ...
Thank you fromMobile Ads That Don’t Suck.                         Doug Dyer // President   310.849.2617 // doug.dyer@afkin...
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PlayLoot: Mobile Games. Real Rewards (condensed)

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If you combine free, hit mobile games with local deals and rewards, what do you get? A totally unique, hyper-local deal app for mobile where everyone wins! Mobile Users are encouraged to download and play free games to win Rewards and Deals based on their location. Mobile Game Developers can monetize their free games by using the Playloot API in an effective and non-intrusive way. Media Companies are given an opportunity to enter the hot ‘Local Deal’ space and take advantage of growth in mobile gaming.

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PlayLoot: Mobile Games. Real Rewards (condensed)

  1. 1. If you combine free, hit mobile games withlocal deals and rewards, what do you get? A totally unique, hyper-local deal app where everyone wins! PROPRIETARY + CONFIDENTIAL
  2. 2. 63%OF MOBILE USERS FEEL“advertising on mobile apps is annoying.” 47% OF MOBILE USERS AGREE “click on mobile ads by accident often.” 
*Source:
Yahoo
and
The
Nielsen
Company;
Pontiflex
and
Harris
Interactive

 PROPRIETARY + CONFIDENTIAL 2
  3. 3. Mobile Users are encouraged todownload and play free games towin Rewards and Deals based ontheir location.Mobile Game Developers canmonetize their free games in aneffective and non-intrusive way.Media Companies are given anopportunity to enter the hot ‘LocalDeal’ space and take advantageof growth in mobile gaming. PROPRIETARY + CONFIDENTIAL 3
  4. 4. THE
BIG
IDEA
Game Developers quickly Media Companies sell The User launches PlayLootintegrate PlayLoot API into ‘reward spots’ to current enabled game, API checksfree versions of their mobile advertisers and promote to geo-location. User wins andgames. their audience as their own, game delivers free rewards via a ‘white label’ service. and super hot local deals. PROPRIETARY + CONFIDENTIAL 4
  5. 5. USER
EXPERIENCE
+
WALK‐THROUGH
MARKETING THE APP EASY DOWNLOAD & INSTALLRewards Program and Mobile App Visiting www.stationID.mobi brings the user to a web pageannounced and marketed using formatted for mobile or Desktop. The user can find web-links toseveral media outlets. the iPhone App Store, Android Market and other smartphone app storefronts. Once directed to app store, user downloads FREE Rewards app to phone. PROPRIETARY + CONFIDENTIAL 5
  6. 6. FIRST
LAUNCH
 NAVIGATION GAMES User can browse through available games with Rewards. FEATURED GAMES User can browse through the newest games and games with special prizes. MyREWARDS • Track Rewards • Redeem Rewards SOCIAL • Invite Friends to Join Rewards Program • Share Status with Check-In • See What Friends are PlayingHOW IT WORKS MAIN MENU SETTINGSFacebook or Easy Login will create higher Browse all Games, Featured Games, • Edit your Profileconversion rates for new accounts. My Rewards, Social and Settings. • Sharing PreferencesDemographics can be voluntarily collected, • Set Push Notificationsthrough Profile Settings or supplied by • Prize and/or Game AlertsFacebook. PROPRIETARY + CONFIDENTIAL 6
  7. 7. CHOOSING
THE
GAME
GAME CATALOG APP INSTALL LAUNCH GAMEChoose from many of the most The Rewards App links directly to We use Soduku2 in this examplepopular apps. the games detail page. one of the most popular versions of this casual game with a wide audience. PROPRIETARY + CONFIDENTIAL 7
  8. 8. OPT‐IN
&
CHOOSE
REWARD
 REVENUE NOTE: User clicks Reward, advertiser charged $.50 - $1.00 per click. Revenue is paid to Media Co., Developers and PlayLoot.OPT-IN CHOOSE REWARD CONFIRM REWARDAPI recognizes what area the user is in and User can read details on rewards, User is shown what is needed todelivers regional specific rewards. The user including expiration and limitations. earn the Real Rewards and useris asked “Would you like to Play for Real confirms the chosen reward..Rewards?” If user is in a viewing area, userhas the option to Play for Rewards or skip. PROPRIETARY + CONFIDENTIAL 8
  9. 9. USER
STAYS
ENGAGED
WIN
OR
LOSE
WINNER! LOSER :(The Reward is won and saved to “MyRewards,” accessible by User gets opportunity to Try Again, butlaunching the Rewards app. The user can use their mobile receives a small amount of Rewarddevice to display the Reward to the business and Redeem. Points for playing.User can share the good news via Facebook, Email or Twitter PROPRIETARY + CONFIDENTIAL 9
  10. 10. MANAGING
REWARDS
REDEEM ELECTRONICALLY! REWARDS HISTORYUser displays voucher on their mobile device to the participating business. Track your Rewards and RedeemMerchant or User presses “Redeem Now!”. User is asked to confirm action, and Rewards all on your Mobile.the Reward is marked “No Longer Valid” and is grayed out. Every rewardincludes a unique ID code allowing merchants to track redemptions. PROPRIETARY + CONFIDENTIAL 10
  11. 11. Jumpstart distribution of PlayLoot by offering select media companies PlayLoot as a white label service offering PROPRIETARY + CONFIDENTIAL 11
  12. 12. Mobile coupon spending in the U.S. is expected to risefrom $370 million in 2010 to $6.53 billion in 2014Borrell Associates 2010 ReportMobile coupons represent the fifth most popular use ofmobile marketing todayJuniper ResearchGroupon expanded from five North American markets inJune 2009 to 175 North American markets and 43foreign countries as of March 31, 2011In that same time frame, Groupon grew its subscriberbase from 152,203 to 83.1 million people PROPRIETARY + CONFIDENTIAL 12
  13. 13. SUMMARY
PlayLoot is a brand new way to add local daily deals,prizes, and rewards into mobile/online games. Creating afun, motivating reason for consumers to download andplay free games over and over.Allows local advertisers to drive traffic using deals/rewards while saving money over daily deal offerings. PROPRIETARY + CONFIDENTIAL 13
  14. 14. Thank you fromMobile Ads That Don’t Suck. Doug Dyer // President 310.849.2617 // doug.dyer@afkinteractive.com PROPRIETARY + CONFIDENTIAL

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