If you combine free, hit mobile games with local deals and rewards, what do you get? A totally unique, hyper-local deal app for mobile where everyone wins! Mobile Users are encouraged to download and play free games to win Rewards and Deals based on their location. Mobile Game Developers can monetize their free games by using the Playloot API in an effective and non-intrusive way. Media Companies are given an opportunity to enter the hot ‘Local Deal’ space and take advantage of growth in mobile gaming.

1. If you combine free, hit mobile games with
local deals and rewards, what do you get?
A totally unique, hyper-local
deal app where everyone wins!
PROPRIETARY + CONFIDENTIAL

2. 63%
OF MOBILE USERS FEEL
“advertising on mobile
apps is annoying.”
47%
OF MOBILE USERS AGREE
“click on mobile ads
by accident often.”
*Source: Yahoo and The Nielsen Company; Pontiflex and Harris Interactive
PROPRIETARY + CONFIDENTIAL 2

3. Mobile Users are encouraged to
download and play free games to
win Rewards and Deals based on
their location.
Mobile Game Developers can
monetize their free games in an
effective and non-intrusive way.
Media Companies are given an
opportunity to enter the hot ‘Local
Deal’ space and take advantage
of growth in mobile gaming.
PROPRIETARY + CONFIDENTIAL 3

4. THE
BIG IDEA
Game Developers quickly Media Companies sell The User launches PlayLoot
integrate PlayLoot API into ‘reward spots’ to current enabled game, API checks
free versions of their mobile advertisers and promote to geo-location. User wins and
games. their audience as their own, game delivers free rewards
via a ‘white label’ service. and super hot local deals.
PROPRIETARY + CONFIDENTIAL 4

5. USER EXPERIENCE + WALK‐THROUGH
MARKETING THE APP EASY DOWNLOAD & INSTALL
Rewards Program and Mobile App Visiting www.stationID.mobi brings the user to a web page
announced and marketed using formatted for mobile or Desktop. The user can find web-links to
several media outlets. the iPhone App Store, Android Market and other smartphone app
storefronts. Once directed to app store, user downloads FREE
Rewards app to phone.
PROPRIETARY + CONFIDENTIAL 5

6. FIRST LAUNCH
NAVIGATION
GAMES
User can browse through available
games with Rewards.
FEATURED GAMES
User can browse through the newest
games and games with special prizes.
MyREWARDS
• Track Rewards
• Redeem Rewards
SOCIAL
• Invite Friends to Join Rewards
Program
• Share Status with Check-In
• See What Friends are Playing
HOW IT WORKS MAIN MENU SETTINGS
Facebook or Easy Login will create higher Browse all Games, Featured Games, • Edit your Profile
conversion rates for new accounts. My Rewards, Social and Settings. • Sharing Preferences
Demographics can be voluntarily collected, • Set Push Notifications
through Profile Settings or supplied by • Prize and/or Game Alerts
Facebook.
PROPRIETARY + CONFIDENTIAL 6

7. CHOOSING THE GAME
GAME CATALOG APP INSTALL LAUNCH GAME
Choose from many of the most The Rewards App links directly to We use Soduku2 in this example
popular apps. the games detail page. one of the most popular versions of
this casual game with a wide
audience.
PROPRIETARY + CONFIDENTIAL 7

8. OPT‐IN & CHOOSE REWARD
REVENUE NOTE:
User clicks Reward,
advertiser charged $.50 -
$1.00 per click. Revenue
is paid to Media Co.,
Developers and PlayLoot.
OPT-IN CHOOSE REWARD CONFIRM REWARD
API recognizes what area the user is in and User can read details on rewards, User is shown what is needed to
delivers regional specific rewards. The user including expiration and limitations. earn the Real Rewards and user
is asked “Would you like to Play for Real confirms the chosen reward..
Rewards?” If user is in a viewing area, user
has the option to Play for Rewards or skip.
PROPRIETARY + CONFIDENTIAL 8

9. USER STAYS ENGAGED WIN OR LOSE
WINNER! LOSER :(
The Reward is won and saved to “MyRewards,” accessible by User gets opportunity to Try Again, but
launching the Rewards app. The user can use their mobile receives a small amount of Reward
device to display the Reward to the business and Redeem. Points for playing.
User can share the good news via Facebook, Email or Twitter
PROPRIETARY + CONFIDENTIAL 9

10. MANAGING REWARDS
REDEEM ELECTRONICALLY! REWARDS HISTORY
User displays voucher on their mobile device to the participating business. Track your Rewards and Redeem
Merchant or User presses “Redeem Now!”. User is asked to confirm action, and Rewards all on your Mobile.
the Reward is marked “No Longer Valid” and is grayed out. Every reward
includes a unique ID code allowing merchants to track redemptions.
PROPRIETARY + CONFIDENTIAL 10

11. Jumpstart distribution of PlayLoot by offering select media
companies PlayLoot as a white label service offering
PROPRIETARY + CONFIDENTIAL 11

12. Mobile coupon spending in the U.S. is expected to rise
from $370 million in 2010 to $6.53 billion in 2014
Borrell Associates 2010 Report
Mobile coupons represent the fifth most popular use of
mobile marketing today
Juniper Research
Groupon expanded from five North American markets in
June 2009 to 175 North American markets and 43
foreign countries as of March 31, 2011
In that same time frame, Groupon grew its subscriber
base from 152,203 to 83.1 million people
PROPRIETARY + CONFIDENTIAL 12

13. SUMMARY
PlayLoot is a brand new way to add local daily deals,
prizes, and rewards into mobile/online games. Creating a
fun, motivating reason for consumers to download and
play free games over and over.
Allows local advertisers to drive traffic using deals/
rewards while saving money over daily deal offerings.
PROPRIETARY + CONFIDENTIAL 13

14. Thank you from
Mobile Ads That Don’t Suck.
Doug Dyer // President
310.849.2617 // doug.dyer@afkinteractive.com
PROPRIETARY + CONFIDENTIAL