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Assignment 1: Reviewing Research and Making Connections
(Student name)
Dr. Goldstein
Introduction to Sociology
(Date)
Ask (Write a paragraph of at least 5 7 sentences answering the
following questions in your own words.)
· What was the topic of the research?
· Who was studied in the research?
· What was the research question that was answered by the
information in the article?
Research (Write a paragraph of at least 5-7 sentences answering
the following questions in your own words.)
· What research methods were used?
· Summarize the process researchers used to collect data.
Learn (Write a paragraph of at least 5-7 sentences answering the
following questions in your own words.)
· What were the key findings of the research?
· What conclusion was drawn from the research?
Do (Write a paragraph of at least 5-7 sentences answering the
following questions in your own words.)
· What are two additional follow-up questions that you have
based on this research?
· Why did you choose these follow up questions?
The topic of research is chose was the main difference of the
people from different part of the world especially when it comes
to their looks. During the research some 4000 people from 40
different countries were used as the sample for the study. The
research question answered in the article was what are some of
the difference witnessed in people from different countries?
Through studying the samples the researchers were able to
determine that people from different parts of the world prefer
different space especially when communicating with others.
Survey was the method which was used in collecting
information for this particular study. Geographical locations are
the one which determine personal space boundaries and thus
conducting the survey, the world should be divided into contact
and non-conduct cultures. For instance, conduct cultures will
comprise of countries such as Middle East, South America and
South Europe. On the other hand, non-conduct countries are
such as Asia, Northern Europe and North America. All the
participants were issued with sheet with two options and with at
the end they should explain the amount of space they keep when
dealing with others. The participants will be given three
categories; personal distance, social distance and social
distance.
From the research, it was found that people from Saudi Arabia
keep a large distance to their friend as compared to their
counterparts from Argentina. On the other hand Hungarians
keep a close distance to all the people they meet even if they are
strangers. When it comes to gender, women have a more
personal space when they are dealing with strangers as
compared to men. On the other hand old people keep less
distance to other as compared to young people. When it comes
to climate, people living in warmer areas keep close distance as
compared to those living in cold areas in the world.
Because babies are not usually born with the understanding of
personal space, I am now interested in knowing whether these
are practices that are taught to young children of the different
areas or if they are learned behaviors as they get older. If these
are learned behaviors, are they reprimanded for being too close
in non-contact culture settings? I chose this question because I
am interested in learning the different customs children across
the world are taught. I am also interested in knowing what the
reaction of non-contact cultures is when contact cultures
communicate to them with less space between.
Exam 2
You are the Sr. Security Engineer for ABC Startup LLC, a 300
user Latin Marketing firm, and your CISO
just got back from the ISSA CISO forum in Georgia. She
recently saw a talk by Michael Wylie called
Shooting Puny Phish in a Barrel where he talked about trends in
phishing campaigns, decentralized
workforces, and a new technique to phish users with
international domain names. She realized on her
flight back that since she’s been the CISO (6 years now), she
has yet to run an internal phishing
campaign.
ABC Startup LLC requires budgets for the next fiscal year to be
submitted before __10/30/2018 @
10pm__. Your CISO is tired from her trip and she needs to get
home to check on Belly Bop, her prized
pet gold fish, after a long trip, so she asks you to do the
following:
1. Create a compelling business case to get budgeting for a 2019
phishing campaign. She
recommends the business case be ½ to a full-page executive
summary that she can submit to
the CEO, COO, and CFO explaining the trends in phishing, why
it’s a concern to the organization,
and justification for why they should allocate business funds to
the campaign. The COO is a
smart guy and will ask for any sources if statistics are used.
Make sure to include credible
references that he cannot poke holes in (e.g. Harvard Business
Review, not Wikipedia).
Remember to make the business case professional as Sr.
Management will be reviewing it and
you job could be on the line. (35% of grade)
2. Create a complete itemized budget for the phishing campaign
in 2019. Think about software
licenses, implementation costs, training, cost per email sent,
professional services, internal
resource costs for you or one of your security engineers to
manage the phishing campaign, etc.
The CFO will probably ask you why you opted for the option
you’re recommending and ask if
you have compared the solution to other options (e.g. outsource:
PhishMe [buy it] vs.
insourced: GoPhish [build-it]). If you don’t have some of the
numbers estimate them and
document your justification to the CFO. (25% of grade)
3. Create the basic outline of your proposed phishing campaign
for the CISO. Think of a creative
phishing campaign that can be used. Appeal to human emotion.
Scarcity, urgency, charitable
acts, and authority generally get good results. (40% of grade)
a. Provide a brief concise 1-3 sentence summary of your
phishing campaign and how it will
work. Any specifics that will make the campaign more
successful (e.g. time of year)
should go here. (10% of grade)
b. Document how you’d determine success in your campaign
(e.g. Open rate? Click rate?
Credentials harvested? Opened attachment? Other?) (2% of
grade)
c. Find a good available domain (e.g. delivery-ups.com) for the
campaign that would get a
high open/click rate and take a screenshot showing the option to
buy it. (5% of grade)
d. Take a screenshot of the real website you plan to clone in
your phishing campaign so
that management gets an idea of what the page would look like
if a user clicks the
targeted link in your phishing email. (Note: if you plan use an
attachment, malware, or
custom site, you’ll need to go into detail or draw up a mock
illustration). See screenshot
A below as an example. (20% of grade)
e. Create a compelling phishing email template using Word,
PowerPoint, or Photoshop to
illustrate what the final version of the phishing campaign would
look like. This is the
most important part as a poorly executed phishing email will
have a low success rate.
Attention to detail is critical. See screenshot B as an example.
(3% of grade)
Screenshot A:
Screenshot B:
1
ASSIGNMENT 1
REVIEWING RESEARCH AND
MAKING CONNECTIONS
Due Week 4: 110 points
For your first assignment, you will complete a short answer
activity in which you will analyze the article following the Ask,
Research, Learn, Do process. This process was introduced in
your
webtext as a simplified version of the sociological research
process. It’s a useful tool to help you think critically, answer
questions, and solve problems.
REVIEW THE RESEARCH
Review the Article
“Most Americans think the government could be
monitoring their phone calls and emails”
http://www.pewresearch.org/fact-tank/2017/09/27/most-
americans-think-the-government-could-be-monitoring-
their-phone-calls-and-emails/
USE THE RESEARCH
Use the research information presented in the article to answer
the
questions below. The article should be used to inform your
responses, but
your responses should not include information copied word for
word from
the article. You should write four paragraphs, one for each step
listed
in bold. Use the Assignment 1 template to complete this
assignment. Refer to Chapter 2 of the webtext as necessary.
1) Ask:
• What was the topic of the research?
• Who was studied in the research?
• What was the research question that was
answered by the information in the article?
http://www.pewresearch.org/fact-tank/2017/09/27/most-
americans-think-the-government-could-be-monitoring-their-
phone-calls-and-emails/
http://www.pewresearch.org/fact-tank/2017/09/27/most-
americans-think-the-government-could-be-monitoring-their-
phone-calls-and-emails/
http://www.pewresearch.org/fact-tank/2017/09/27/most-
americans-think-the-government-could-be-monitoring-their-
phone-calls-and-emails/
https://blackboard.strayer.edu/bbcswebdav/institution/SOC/100/
1188_Lauren/SOC100_Assignment_1_Template.doc
2
2) Research:
• What research methods were used?
• Summarize the process researchers used to
collect data.
3) Learn:
• What were the key findings of the research?
• What conclusion was drawn from the
research?
4) Do:
• What are two additional follow-up questions
that you have based on this research?
• Why did you choose these follow up
questions?
FORMATTING
5) Your assignment must follow these formatting
requirements:
• Use the Assignment 1 template to complete
this assignment.
• References are not required for this
assignment as you will use the assigned
article and your webtext.
• Be sure to include your name and the date
on the cover page of the template.
https://blackboard.strayer.edu/bbcswebdav/institution/SOC/100/
1188_Lauren/SOC100_Assignment_1_Template.doc
3
RUBRIC
Grading for this assignment will be based on the following
rubric:
POINTS: 110 ASSIGNMENT 1: REVIEWING RESEARCH
AND MAKING CONNECTIONS
Criteria
Exemplary
100% - A
Proficient
85% - B
Fair
75% - C
Meets Minimum
Expectations
65% - D
Unacceptable
0% - F
1. Ask
Identify the re-
search topic, the
people studied,
and the research
question.
Weight: 22%
Identifies the re-
search topic, the
people studied,
and the research
question. The
information pro-
vided is accurate,
provides rele-
vant details, and
demonstrates
understanding by
using sociology
terms. There
are no errors or
omissions.
Identifies the re-
search topic, the
people studied,
and the research
question. The
information pro-
vided is accurate
and provides
relevant details.
There may be
small errors or
omissions.
Partially identi-
fies the research
topic, the people
studied, and the
research ques-
tion. The informa-
tion provided is
generally accu-
rate, but some
relevant details
are missing or
one question is
answered incor-
rectly.
Insufficiently
identifies the re-
search topic, the
people studied,
and the research
question. The
information pro-
vided is mostly
inaccurate and/
or two or more
questions are
answered incor-
rectly.
Does not identify
the research
topic, the people
studied, or the
research ques-
tion. The infor-
mation provided
is incorrect.
2. Research
Identify the re-
search methods
and summarize
the research
process.
Weight: 22%
Correctly identi-
fies the research
method(s) used
and summariz-
es the process
researchers used
to collect data.
Provides a de-
tailed description
of the complete
research process.
Correctly identi-
fies the research
method(s) used
and generally
summarizes
the process
researchers used
to collect data.
Provides a
general
description of
the research
process.
Correctly identi-
fies the research
method(s) used
and summarizes
the key steps of
the process re-
searchers used to
collect data. Pro-
vides a high-level
description of the
research process,
but does not
include sufficient
details.
Insufficient-
ly identifies
the research
method(s) used
and does not
provide a com-
plete summary
of the process
researchers used
to collect data.
The description
of the research
process is miss-
ing key steps.
Does not identify
the research
method(s) used
and does not
summarize the
process re-
searchers used
to collect data.
The information
provided is incor-
rect.
4
POINTS: 110 ASSIGNMENT 1: REVIEWING RESEARCH
AND MAKING CONNECTIONS
Criteria
Exemplary
100% - A
Proficient
85% - B
Fair
75% - C
Meets Minimum
Expectations
65% - D
Unacceptable
0% - F
3. Learn
Describe the key
findings of the
researchers and
the conclusion
drawn from the
research.
Weight: 22%
Accurately
describes key
findings and
conclusion and
includes sup-
porting details.
Demonstrates
strong under-
standing by using
sociolo- gy terms
and providing
logical, accurate,
and concise
informa- tion.
Accurately
describes key
findings and
conclusion and
includes sup-
porting details.
Partially de-
scribes key
findings and
conclusion but
some of the sup-
porting details
are missing.
Inaccurately
describes key
findings or con-
clusion and sup-
porting details
are sparse.
Does not de-
scribe the key
findings and/or
conclusion and
does not pro-
vide supporting
details.
4. Do
Propose 2 fol-
low-up
questions and
an explana-
tion.
Weight: 22%
Proposes 2 fol-
low-up questions
that are aligned
with the key
findings of the
research, and
provides a logical
explanation that
includes
supporting
details. Demon-
strates strong
understanding by
using sociolo-
gy terms.
Proposes 2 fol-
low-up question
that are aligned
with the key
findings of the
research, and
provides a logi-
cal explanation
that includes
some details.
Proposes 2 fol-
low-up
questions that
are not fully
aligned with the
key findings of
the research,
or the explana-
tion is missing
details.
Proposes 1 to 2
follow-up
questions that
are not fully
aligned with the
key findings of
the research,
or the explana-
tion is missing
details.
Does not pro-
pose 2 follow-up
questions or
does not align
with key
research
findings and
does not provide
details.
5. Write in a
skillful manner
using stated
formatting and
correct gram-
mar and spell-
ing.
Weight: 12%
Writing is ex-
cellent. Tone is
appropriate and
demonstrates
excellent word
choice. Shows
exceptional logic,
clarity, and stated
format- ting.
Contains no
spelling or gram-
matical errors.
Writing is profi-
cient. Tone is ap-
propriate. Shows
logic, clarity,
and stated
formatting. May
contain few or
no spelling and/
or grammatical
errors.
Writing is satis-
factory. Appro-
priate and/or
consistent tone
is developing.
Shows moder-
ate logic, clarity,
and/or stated
formatting.
May contain
more than a few
spelling and/
or grammatical
errors.
Writing meets
minimal stan-
dards. Tone is
not appropri-
ate. Lacking
one or more of
logic, clarity,
and/or stated
formatting. May
contain many
spelling and/
or grammatical
errors.
Writing does not
meet minimal
standards. Tone
is not appro-
priate. Wholly
lacking in logic,
clarity, and/or
stated format-
ting. Contains
many spelling
and/or grammat-
ical errors.
REVIEW THE RESEARCHUSE THE RESEARCH2)
Research:3) Learn:FORMATTINGRUBRIC

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Assignment 1 Reviewing Research and Making Connections (Student.docx

  • 1. Assignment 1: Reviewing Research and Making Connections (Student name) Dr. Goldstein Introduction to Sociology (Date) Ask (Write a paragraph of at least 5 7 sentences answering the following questions in your own words.) · What was the topic of the research? · Who was studied in the research? · What was the research question that was answered by the information in the article? Research (Write a paragraph of at least 5-7 sentences answering the following questions in your own words.) · What research methods were used? · Summarize the process researchers used to collect data. Learn (Write a paragraph of at least 5-7 sentences answering the following questions in your own words.) · What were the key findings of the research? · What conclusion was drawn from the research? Do (Write a paragraph of at least 5-7 sentences answering the following questions in your own words.) · What are two additional follow-up questions that you have based on this research?
  • 2. · Why did you choose these follow up questions? The topic of research is chose was the main difference of the people from different part of the world especially when it comes to their looks. During the research some 4000 people from 40 different countries were used as the sample for the study. The research question answered in the article was what are some of the difference witnessed in people from different countries? Through studying the samples the researchers were able to determine that people from different parts of the world prefer different space especially when communicating with others. Survey was the method which was used in collecting information for this particular study. Geographical locations are the one which determine personal space boundaries and thus conducting the survey, the world should be divided into contact and non-conduct cultures. For instance, conduct cultures will comprise of countries such as Middle East, South America and South Europe. On the other hand, non-conduct countries are such as Asia, Northern Europe and North America. All the participants were issued with sheet with two options and with at the end they should explain the amount of space they keep when dealing with others. The participants will be given three categories; personal distance, social distance and social distance. From the research, it was found that people from Saudi Arabia keep a large distance to their friend as compared to their counterparts from Argentina. On the other hand Hungarians keep a close distance to all the people they meet even if they are strangers. When it comes to gender, women have a more
  • 3. personal space when they are dealing with strangers as compared to men. On the other hand old people keep less distance to other as compared to young people. When it comes to climate, people living in warmer areas keep close distance as compared to those living in cold areas in the world. Because babies are not usually born with the understanding of personal space, I am now interested in knowing whether these are practices that are taught to young children of the different areas or if they are learned behaviors as they get older. If these are learned behaviors, are they reprimanded for being too close in non-contact culture settings? I chose this question because I am interested in learning the different customs children across the world are taught. I am also interested in knowing what the reaction of non-contact cultures is when contact cultures communicate to them with less space between. Exam 2 You are the Sr. Security Engineer for ABC Startup LLC, a 300 user Latin Marketing firm, and your CISO just got back from the ISSA CISO forum in Georgia. She recently saw a talk by Michael Wylie called Shooting Puny Phish in a Barrel where he talked about trends in phishing campaigns, decentralized
  • 4. workforces, and a new technique to phish users with international domain names. She realized on her flight back that since she’s been the CISO (6 years now), she has yet to run an internal phishing campaign. ABC Startup LLC requires budgets for the next fiscal year to be submitted before __10/30/2018 @ 10pm__. Your CISO is tired from her trip and she needs to get home to check on Belly Bop, her prized pet gold fish, after a long trip, so she asks you to do the following: 1. Create a compelling business case to get budgeting for a 2019 phishing campaign. She recommends the business case be ½ to a full-page executive summary that she can submit to the CEO, COO, and CFO explaining the trends in phishing, why it’s a concern to the organization, and justification for why they should allocate business funds to the campaign. The COO is a smart guy and will ask for any sources if statistics are used. Make sure to include credible references that he cannot poke holes in (e.g. Harvard Business Review, not Wikipedia).
  • 5. Remember to make the business case professional as Sr. Management will be reviewing it and you job could be on the line. (35% of grade) 2. Create a complete itemized budget for the phishing campaign in 2019. Think about software licenses, implementation costs, training, cost per email sent, professional services, internal resource costs for you or one of your security engineers to manage the phishing campaign, etc. The CFO will probably ask you why you opted for the option you’re recommending and ask if you have compared the solution to other options (e.g. outsource: PhishMe [buy it] vs. insourced: GoPhish [build-it]). If you don’t have some of the numbers estimate them and document your justification to the CFO. (25% of grade) 3. Create the basic outline of your proposed phishing campaign for the CISO. Think of a creative phishing campaign that can be used. Appeal to human emotion. Scarcity, urgency, charitable acts, and authority generally get good results. (40% of grade) a. Provide a brief concise 1-3 sentence summary of your
  • 6. phishing campaign and how it will work. Any specifics that will make the campaign more successful (e.g. time of year) should go here. (10% of grade) b. Document how you’d determine success in your campaign (e.g. Open rate? Click rate? Credentials harvested? Opened attachment? Other?) (2% of grade) c. Find a good available domain (e.g. delivery-ups.com) for the campaign that would get a high open/click rate and take a screenshot showing the option to buy it. (5% of grade) d. Take a screenshot of the real website you plan to clone in your phishing campaign so that management gets an idea of what the page would look like if a user clicks the targeted link in your phishing email. (Note: if you plan use an attachment, malware, or custom site, you’ll need to go into detail or draw up a mock illustration). See screenshot A below as an example. (20% of grade) e. Create a compelling phishing email template using Word,
  • 7. PowerPoint, or Photoshop to illustrate what the final version of the phishing campaign would look like. This is the most important part as a poorly executed phishing email will have a low success rate. Attention to detail is critical. See screenshot B as an example. (3% of grade) Screenshot A: Screenshot B:
  • 8. 1 ASSIGNMENT 1 REVIEWING RESEARCH AND MAKING CONNECTIONS Due Week 4: 110 points For your first assignment, you will complete a short answer activity in which you will analyze the article following the Ask, Research, Learn, Do process. This process was introduced in your webtext as a simplified version of the sociological research process. It’s a useful tool to help you think critically, answer questions, and solve problems. REVIEW THE RESEARCH Review the Article “Most Americans think the government could be monitoring their phone calls and emails” http://www.pewresearch.org/fact-tank/2017/09/27/most-
  • 9. americans-think-the-government-could-be-monitoring- their-phone-calls-and-emails/ USE THE RESEARCH Use the research information presented in the article to answer the questions below. The article should be used to inform your responses, but your responses should not include information copied word for word from the article. You should write four paragraphs, one for each step listed in bold. Use the Assignment 1 template to complete this assignment. Refer to Chapter 2 of the webtext as necessary. 1) Ask: • What was the topic of the research? • Who was studied in the research? • What was the research question that was answered by the information in the article?
  • 11. 4) Do: • What are two additional follow-up questions that you have based on this research? • Why did you choose these follow up questions? FORMATTING 5) Your assignment must follow these formatting requirements: • Use the Assignment 1 template to complete this assignment. • References are not required for this assignment as you will use the assigned article and your webtext. • Be sure to include your name and the date on the cover page of the template.
  • 12. https://blackboard.strayer.edu/bbcswebdav/institution/SOC/100/ 1188_Lauren/SOC100_Assignment_1_Template.doc 3 RUBRIC Grading for this assignment will be based on the following rubric: POINTS: 110 ASSIGNMENT 1: REVIEWING RESEARCH AND MAKING CONNECTIONS Criteria Exemplary 100% - A Proficient 85% - B Fair 75% - C
  • 13. Meets Minimum Expectations 65% - D Unacceptable 0% - F 1. Ask Identify the re- search topic, the people studied, and the research question. Weight: 22% Identifies the re- search topic, the people studied,
  • 14. and the research question. The information pro- vided is accurate, provides rele- vant details, and demonstrates understanding by using sociology terms. There are no errors or omissions. Identifies the re- search topic, the people studied, and the research question. The information pro-
  • 15. vided is accurate and provides relevant details. There may be small errors or omissions. Partially identi- fies the research topic, the people studied, and the research ques- tion. The informa- tion provided is generally accu- rate, but some relevant details are missing or one question is
  • 16. answered incor- rectly. Insufficiently identifies the re- search topic, the people studied, and the research question. The information pro- vided is mostly inaccurate and/ or two or more questions are answered incor- rectly. Does not identify the research topic, the people
  • 17. studied, or the research ques- tion. The infor- mation provided is incorrect. 2. Research Identify the re- search methods and summarize the research process. Weight: 22% Correctly identi- fies the research method(s) used and summariz- es the process
  • 18. researchers used to collect data. Provides a de- tailed description of the complete research process. Correctly identi- fies the research method(s) used and generally summarizes the process researchers used to collect data. Provides a general description of the research
  • 19. process. Correctly identi- fies the research method(s) used and summarizes the key steps of the process re- searchers used to collect data. Pro- vides a high-level description of the research process, but does not include sufficient details. Insufficient- ly identifies the research
  • 20. method(s) used and does not provide a com- plete summary of the process researchers used to collect data. The description of the research process is miss- ing key steps. Does not identify the research method(s) used and does not summarize the process re- searchers used
  • 21. to collect data. The information provided is incor- rect. 4 POINTS: 110 ASSIGNMENT 1: REVIEWING RESEARCH AND MAKING CONNECTIONS Criteria Exemplary 100% - A Proficient 85% - B Fair 75% - C
  • 22. Meets Minimum Expectations 65% - D Unacceptable 0% - F 3. Learn Describe the key findings of the researchers and the conclusion drawn from the research. Weight: 22% Accurately describes key
  • 23. findings and conclusion and includes sup- porting details. Demonstrates strong under- standing by using sociolo- gy terms and providing logical, accurate, and concise informa- tion. Accurately describes key findings and conclusion and includes sup- porting details.
  • 24. Partially de- scribes key findings and conclusion but some of the sup- porting details are missing. Inaccurately describes key findings or con- clusion and sup- porting details are sparse. Does not de- scribe the key findings and/or conclusion and does not pro-
  • 25. vide supporting details. 4. Do Propose 2 fol- low-up questions and an explana- tion. Weight: 22% Proposes 2 fol- low-up questions that are aligned with the key findings of the research, and provides a logical explanation that
  • 26. includes supporting details. Demon- strates strong understanding by using sociolo- gy terms. Proposes 2 fol- low-up question that are aligned with the key findings of the research, and provides a logi- cal explanation that includes some details. Proposes 2 fol-
  • 27. low-up questions that are not fully aligned with the key findings of the research, or the explana- tion is missing details. Proposes 1 to 2 follow-up questions that are not fully aligned with the key findings of the research, or the explana- tion is missing
  • 28. details. Does not pro- pose 2 follow-up questions or does not align with key research findings and does not provide details. 5. Write in a skillful manner using stated formatting and correct gram- mar and spell- ing. Weight: 12%
  • 29. Writing is ex- cellent. Tone is appropriate and demonstrates excellent word choice. Shows exceptional logic, clarity, and stated format- ting. Contains no spelling or gram- matical errors. Writing is profi- cient. Tone is ap- propriate. Shows logic, clarity, and stated formatting. May
  • 30. contain few or no spelling and/ or grammatical errors. Writing is satis- factory. Appro- priate and/or consistent tone is developing. Shows moder- ate logic, clarity, and/or stated formatting. May contain more than a few spelling and/ or grammatical errors.
  • 31. Writing meets minimal stan- dards. Tone is not appropri- ate. Lacking one or more of logic, clarity, and/or stated formatting. May contain many spelling and/ or grammatical errors. Writing does not meet minimal standards. Tone is not appro- priate. Wholly
  • 32. lacking in logic, clarity, and/or stated format- ting. Contains many spelling and/or grammat- ical errors. REVIEW THE RESEARCHUSE THE RESEARCH2) Research:3) Learn:FORMATTINGRUBRIC