GirlGeekMeetup Berlin talk from July 13, 2013.

1. @deadroxy
Social Engineering
for Everyday (Startup) Life
Johanna Brewer
frestyl Co-Founder
Doctor of Computers

2. @deadroxy
What is Social Engineering?

3. ?

4. @deadroxy
No Computers Needed

5. @deadroxy
Social Engineering != Hacking

6. @deadroxy
Social Engineering == Inception?

9. Shane

13. @deadroxy
Social Engineering == Stealing?

14. @deadroxy
Social Engineering
The art of crafting a social situation in which the actors
are more likely to follow the engineer’s desired path.

16. Not Magical

17. Not

21. @deadroxy
Q&A: Challenge

23. @deadroxy

24. @deadroxy
“freestyle is the best live music discovery app ever!”
#fail
–Some Blog

25. @deadroxy
From: Megan (megan@frestyl.com)
To: Some Blog (blogger@someblog.com)
Subject: Correction to your blog post
You misspelled our company name in your blog post. The correct
spelling is: frestyl. Please update it.

26. @deadroxy
From: Megan (megan@frestyl.com)
To: Some Blog (blogger@someblog.com)
Subject:Thanks! (and small correction to your blog post)
Hi Blogger,
Thanks so much for the post!!
Just a quick favor... I noticed “frestyl” was spelled incorrectly. Do
you think you could update it? Thanks so much!

27. @deadroxy
From: Megan (megan@frestyl.com)
To: Some Blog (blogger@someblog.com)
Subject: ???
...These aren’t the droids you’re looking for...

28. @deadroxy
1. Review Your Resources
2. Pick a Principle
3. Create a Context
4. Sign Post the Path
5. Press Play

29. @deadroxy
What resources did Megan have?

30. @deadroxy
Hmm.

33. @deadroxy
1. Review Your Resources
2. Pick a Principle
3. Create a Context
4. Sign Post the Path
5. Press Play

34. @deadroxy
6 Key Principles of Influence

36. @deadroxy
Reciprocity
people tend to return favors

37. @deadroxy
Commitment & Consistency
people who commit (orally/in writing)
are likely to honor their commitment

38. @deadroxy
Social Proof
people do things they see other people doing

39. @deadroxy
Authority
people tend to obey authority figures

40. @deadroxy
Liking
people are easily persuaded by people they like

41. @deadroxy
Scarcity
perceived scarcity will generate demand

42. @deadroxy
The Hidden Principles
...shh!

43. @deadroxy
Following & Flowing
people tend to take the path of least resistance

44. @deadroxy
Self-Satisfaction
people love to feel good about themselves

45. @deadroxy
1. Review Your Resources
2. Pick a Principle
3. Create a Context
4. Sign Post the Path
5. Press Play

46. @deadroxy
(non)Authority
Reciprocity
Self-Satisfaction

48. @deadroxy
1. Review Your Resources
2. Pick a Principle
3. Create a Context
4. Sign Post the Path
5. Press Play

52. @deadroxy
1. Review Your Resources
2. Pick a Principle
3. Create a Context
4. Sign Post the Path
5. Press Play

53. @deadroxy
From: Megan (megan@frestyl.com)
To: Some Blog (blogger@someblog.com)
Subject:Thanks + BIG favor to ask
Hi Blogger,
Thanks so much for the post! I shared it on all our social media
channels and we are getting lots of likes + retweets!...
The set up.

54. @deadroxy
...
I have a real huge favor to ask though. I made a big mistake. I’m a
new communications intern at frestyl, and when I sent you our info
I must have spelled the company name wrong.
Totally not true.

55. @deadroxy
...
My boss made a big deal about getting our branding right when I
contact press, and I obviously screwed that up completely.
Everyone hates their boss.

56. @deadroxy
...
If there’s ANY way you could make the correction for me in your
post, it would be a HUGE help.
The effortless save.

57. @deadroxy
1. Review Your Resources
2. Pick a Principle
3. Create a Context
4. Sign Post the Path
5. Press Play

58. @deadroxy
...
I’m just hoping my boss hasn’t checked her Facebook yet.
Thank you again sooo much!!
The Kill.

60. @deadroxy
Everybody Feels Like a Winner

61. @deadroxy
Social Engineering
for Everyday (Startup) Life
Questions? Challenges?