Social Engineering for Everyday (Startup) Life

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GirlGeekMeetup Berlin talk from July 13, 2013.

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Social Engineering for Everyday (Startup) Life

  1. 1. @deadroxy Social Engineering for Everyday (Startup) Life Johanna Brewer frestyl Co-Founder Doctor of Computers
  2. 2. @deadroxy What is Social Engineering?
  3. 3. ?
  4. 4. @deadroxy No Computers Needed
  5. 5. @deadroxy Social Engineering != Hacking
  6. 6. @deadroxy Social Engineering == Inception?
  7. 7. Shane
  8. 8. @deadroxy Social Engineering == Stealing?
  9. 9. @deadroxy Social Engineering The art of crafting a social situation in which the actors are more likely to follow the engineer’s desired path.
  10. 10. Not Magical
  11. 11. Not
  12. 12. @deadroxy Q&A: Challenge
  13. 13. @deadroxy
  14. 14. @deadroxy “freestyle is the best live music discovery app ever!” #fail –Some Blog
  15. 15. @deadroxy From: Megan (megan@frestyl.com) To: Some Blog (blogger@someblog.com) Subject: Correction to your blog post You misspelled our company name in your blog post. The correct spelling is: frestyl. Please update it.
  16. 16. @deadroxy From: Megan (megan@frestyl.com) To: Some Blog (blogger@someblog.com) Subject:Thanks! (and small correction to your blog post) Hi Blogger, Thanks so much for the post!! Just a quick favor... I noticed “frestyl” was spelled incorrectly. Do you think you could update it? Thanks so much!
  17. 17. @deadroxy From: Megan (megan@frestyl.com) To: Some Blog (blogger@someblog.com) Subject: ??? ...These aren’t the droids you’re looking for...
  18. 18. @deadroxy 1. Review Your Resources 2. Pick a Principle 3. Create a Context 4. Sign Post the Path 5. Press Play
  19. 19. @deadroxy What resources did Megan have?
  20. 20. @deadroxy Hmm.
  21. 21. @deadroxy 1. Review Your Resources 2. Pick a Principle 3. Create a Context 4. Sign Post the Path 5. Press Play
  22. 22. @deadroxy 6 Key Principles of Influence
  23. 23. @deadroxy Reciprocity people tend to return favors
  24. 24. @deadroxy Commitment & Consistency people who commit (orally/in writing) are likely to honor their commitment
  25. 25. @deadroxy Social Proof people do things they see other people doing
  26. 26. @deadroxy Authority people tend to obey authority figures
  27. 27. @deadroxy Liking people are easily persuaded by people they like
  28. 28. @deadroxy Scarcity perceived scarcity will generate demand
  29. 29. @deadroxy The Hidden Principles ...shh!
  30. 30. @deadroxy Following & Flowing people tend to take the path of least resistance
  31. 31. @deadroxy Self-Satisfaction people love to feel good about themselves
  32. 32. @deadroxy 1. Review Your Resources 2. Pick a Principle 3. Create a Context 4. Sign Post the Path 5. Press Play
  33. 33. @deadroxy (non)Authority Reciprocity Self-Satisfaction
  34. 34. @deadroxy 1. Review Your Resources 2. Pick a Principle 3. Create a Context 4. Sign Post the Path 5. Press Play
  35. 35. @deadroxy 1. Review Your Resources 2. Pick a Principle 3. Create a Context 4. Sign Post the Path 5. Press Play
  36. 36. @deadroxy From: Megan (megan@frestyl.com) To: Some Blog (blogger@someblog.com) Subject:Thanks + BIG favor to ask Hi Blogger, Thanks so much for the post! I shared it on all our social media channels and we are getting lots of likes + retweets!... The set up.
  37. 37. @deadroxy ... I have a real huge favor to ask though. I made a big mistake. I’m a new communications intern at frestyl, and when I sent you our info I must have spelled the company name wrong. Totally not true.
  38. 38. @deadroxy ... My boss made a big deal about getting our branding right when I contact press, and I obviously screwed that up completely. Everyone hates their boss.
  39. 39. @deadroxy ... If there’s ANY way you could make the correction for me in your post, it would be a HUGE help. The effortless save.
  40. 40. @deadroxy 1. Review Your Resources 2. Pick a Principle 3. Create a Context 4. Sign Post the Path 5. Press Play
  41. 41. @deadroxy ... I’m just hoping my boss hasn’t checked her Facebook yet. Thank you again sooo much!! The Kill.
  42. 42. @deadroxy Everybody Feels Like a Winner
  43. 43. @deadroxy Social Engineering for Everyday (Startup) Life Questions? Challenges?

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