1.
If we want to know how to understand
the motivations of today’s consumers,
we have to understand their lives.
@thomastroch

2.
? ?
4 things to remember about consumers
? ?
@thomastroch

3.
1
@thomastroch

4.
A world full of user-generated information.
@thomastroch

5.
A world full of user-generated information.
@thomastroch

6.
empowered
@thomastroch

7.
Impact on qualitative research?
Social tools
@thomastroch

8.
1 2
@thomastroch

9.
@thomastroch

10.
empowered connected
@thomastroch

11.
Impact on qualitative research?
Social tools Longitudinal connection
@thomastroch

12.
1 2
3
@thomastroch

13.
Life of George
@thomastroch

14.
empowered connected
smart co-creator
@thomastroch

15.
Impact on qualitative research?
Social tools Longitudinal connection Collaboration with brands
@thomastroch

16.
Impact on qualitative research?
Social tools Longitudinal connection Collaboration with brands
@thomastroch

17.
1 2
4
3
@thomastroch

18.
90-99% of behaviour is emotional. And they like to share it!
@thomastroch

19.
empowered connected
emotional smart co-creator
@thomastroch

20.
Impact on qualitative research?
Social tools Longitudinal connection Collaboration with brands Emotional tools
@thomastroch

21.
He would connect with consumers through an online research community.
@thomastroch

22.
Noreen: “You think about
your favourite brands’
future! So you and your
ideas have a direct
impact on how a brand
will present itself. Isn’t that
the coolest thing?!”
@thomastroch

23.
Benzodiazepine: “There
is a great variety of tasks
(questions, assignments,
colleagues, composing
mood boards) and it’s
great that we can test
products which have not
been launched in the
market yet!
@thomastroch

24.
Hemeltje: “I was
incredibly intrigued by
the community’s subject
itself… I would never
participate in a community
about a subject I don’t
know anything or I don’t
know much about….
@thomastroch

25.
linkedin.com/in/thomastroch
@thomastroch
thomas@insites-consulting.com
www.insites-consulting.com

26.
linkedin.com/in/thomastroch
@thomastroch
thomas@insites-consulting.com
www.insites-consulting.com