1.
A New Publishing Home For a New Kind of Storyteller
An imprint of Atria Publishing Group in partnership with United Talent Agency
PRIVATE & CONFIDENTIAL
thekeywordspress.com
/keywordspress @keywordspress @keywordspress
http://youtu.be/FJTAm17XW0Y

2. PRIVATE & CONFIDENTIAL p.2
STARS REACH MILLIONS

3. STARS ARE BESTSELLING AUTHORS
PRIVATE & CONFIDENTIAL 3
PRIVATE & CONFIDENTIAL p.3
INSTANT #1
New York Times
BESTSELLER
INSTANT
New York Times
BESTSELLER
INSTANT
New York Times
BESTSELLER

4. PRIVATE & CONFIDENTIAL 4
KEYWORDS PRESS BUZZ
PRIVATE & CONFIDENTIAL p.4

5. WHY KEYWORDS PRESS AUTHORS ARE UNIQUE
Keywords Press is the first cross-generational publishing imprint specifically created to
publish original books by the most popular, influential, and innovative talent working in
the digital space.
+ =+
YOUTUBE/SOCIAL MASSIVE, RABID AUDIENCES GREAT BOOKS MILLIONS OF PEOPLE READING
PRIVATE & CONFIDENTIAL 5
PRIVATE & CONFIDENTIAL p.5

6. IN REAL LIFE
JOEY GRACEFFA
MAY 2015
KEYWORDS PRESS AUTHORS
PRIVATE & CONFIDENTIAL p.6
GIRL ONLINE
ZOE SUGG
NOVEMBER 2014 (HC)
AUGUST 2015 (TP)
I HATE MYSELFIE!
SHANE DAWSON
MARCH 2015
ACTION MOVIE KID
DANIEL HASHIMOTO
APRIL 2015
UNTITLED
CONNOR FRANTA
APRIL 2015
INSTANT
New York Times
BESTSELLER

7. KEYWORDS PRESS AUTHORS
PRIVATE & CONFIDENTIAL p.7
IJUSTINE
JUSTINE EZARIK
JUNE 2015
UNTITLED
THE JANOSKIANS
JULY 2015
FAT DAD, FAT KID
SHAY BUTLER
SEPTEMBER 2015

8. PRIVATE & CONFIDENTIAL 8
• Custom, title-specific marketing plans created for each author’s
audience and book.
• Outreach to booksellers and appearances at trade events.
• Book-specific videos from the YouTube stars to their fans at key
points during their book campaigns.
• Huge outreach to authors’ massive social media fan bases pre-
and post-publication.
• Book events, signings, and national publicity for all titles.
• TheKeywordsPress.com dedicated website and social media
accounts on Facebook, Twitter, and Instagram.
• Strong presence at YouTube fan events, especially VidCon 2015.
Marketing strategy overview
PRIVATE & CONFIDENTIAL p.8

9.
A New Publishing Home For a New Kind of Storyteller
An imprint of Atria Publishing Group in partnership with United Talent Agency
PRIVATE & CONFIDENTIAL
thekeywordspress.com
/keywordspress @keywordspress @keywordspress