1. Is HTML5 the “Magic
Bullet”?
Digital Book World
January 14, 2015
Sanders Kleinfeld
O’Reilly Media, Inc.
Yes!

2. Conversion! Conversion!
Conversion!
A Traditional Production Workflow Looks
Like This:

3. Three Standard Production Conversions:
1. Word -> InDesign to do typesetting =
2. InDesign -> EPUB/MOBI for digital =
3. InDesign -> Word for next edition =
How much time/money do these
conversions cost your organization?

4. “…the ultimate goal in creating
streamlined publishing workflows
isn’t solely to lower the costs of
conversions whenever possible; the
aim should also be to eliminate the
need for conversions whenever
possible.”
— Sanders Kleinfeld
“The Case for Authoring and Producing Books in XHTML5”
Balisage: The Markup Conference 2013 Proceedings
http://bit.ly/1BTGrdH

5. How we eliminated
conversions at
O’Reilly Media, Inc.

6. We realized HTML + CSS was the
common thread for all our outputs
* e.g., AntennaHouse Formatter or Prince!
= HTML + CSS + open source packaging
= HTML + CSS + proprietary packaging
= HTML + CSS + PDF processor*
= HTML + CSS + JS

7. HTMLBook
(github.com/oreillymedia/htmlbook)
We built an open specification for
authoring books in HTML5 called:

8. We built an HTML5 authoring platform:
Atlas
(atlas.oreilly.com)

9. We added CSS template design
capabilities to Atlas:

10. We added one-click publishing to
both print and digital outputs:

11. The Art of Application Performance Testing, Second Edition by Ian Molyneaux
(http://shop.oreilly.com/product/0636920033233.do)

12. Contact Me!
Email: sanders@oreilly.com
Twitter: @sandersk