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Unskippable lab emilia branzanforbiz

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Emilia Brânzan, Industry Manager Branding, Google România

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Unskippable lab emilia branzanforbiz

  1. 1. Google Internal and Confidential. How to make Unskippable Ads Emilia Branzan, Industry Manager Branding March 2017
  2. 2. Google Internal and Confidential. Hemingway At The Algonquin ‘While lunching with friends at the Algonquin, Hemingway bets the table ten dollars each that he can craft an entire story in six words. After the pot is assembled, Hemingway writes…’ Source: Miller, Peter . Get Published! Get Produced!: A Literary Agent’s Tips on How to Sell Your Writing.
  3. 3. Google Internal and Confidential. For sale: baby shoes, never worn.
  4. 4. Proprietary + Confidential What happens when you make something people love?
  5. 5. Proprietary + Confidential
  6. 6. Proprietary + Confidential The internet is made of cats. things we love
  7. 7. Proprietary + Confidential & things we do together...
  8. 8. INTERNAL: Google Confidential and ProprietaryINTERNAL: Google Confidential and Proprietary 2:00/12:00
  9. 9. Proprietary + Confidential 1.The medium-close shot
  10. 10. Proprietary + Confidential
  11. 11. Proprietary + Confidential 2. The Influence of Influencers
  12. 12. Proprietary + Confidential
  13. 13. Proprietary + Confidential 3. Defined by what’s missing
  14. 14. Proprietary + Confidential
  15. 15. Proprietary + Confidential 4. The Power of Real Life
  16. 16. Proprietary + Confidential
  17. 17. Proprietary + Confidential 5. The power of unexpected
  18. 18. Proprietary + Confidential
  19. 19. Confidential & Proprietary Thank you!

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