1. DAWN
Relaxed from Dusk till
Anna Jefferies n8610703 Ayla Dolan n8085731 Dawn Psereckis n9195891 Madolyn Peters n8585741

2. Dawn Bed Sheets
DAWN
Late 20’s – 30’s working/ frequently
stressed woman
Packaging is simple and clean and
luxurious.

3. Scene One

4. Scene One

5. Scene Two

6. Scene Three

7. Scene Three

8. Dawn Bed Sheets
• Value Branding Model
• Luxurious & Comfort
• Industrially driven economy – a people driven
economy
• Consumer’s are thinking with their hearts instead of
their heads
• Creating a personal dialogue with our consumers
• Branding is not only about visibility and function but
also emotionally bonding with consumer

9. Scene Four

10. Scene Five

11. Dawn Bed Sheets
• Brand as a symbol
• Communities & communicate values
• Independent women
• Satisfied and at ease
• Greys, beiges and whites – professionalism &
sophistication
• Intertextuality & values create emotional bond

12. DAWN
Relaxed from Dusk till