Why YOU want to work with Dawn and Sunrise Identity!

1. Meet Sunrise Identity

2. Sunrise Identity Introduction
We are experts at enhancing your
brand creatively and responsibly.
• Fun group of passionate individuals
• Based in Bellevue, Washington
• Full service promotional merchandise agency
• Established in 1976, closely held privately-owned company
• Deliver full service merchandise solutions to a wide array of industries
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3. Sunrise Philosophy
The power of branded merchandise is
that it extends your brand to a tangible
keepsake with high perceived value.
Sunrise core competencies:
• Branded apparel & merchandise solutions
• E-commerce solutions
• Graphic design & creative services
• Awards & recognition programs
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4. Return on Investment
The CPI (Cost Per Impression) for Advertising Specialty & Promo Products beat all forms of media.
TYPE OF MEDIA COST PER IMPRESSION
National Magazine $0.033
Newspaper Ad (1/2 page BW) $0.0192
Prime Time TV $0.019
Cable TV $0.007
Syndicated (Day) TV $0.006
Spot Radio $0.005
Advertising Specialties $0.004
(1) Source: 2008 The Nielsen Company
(2) Source: Los AngelesMobileBillboards.com
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5. Industry Statistics: Power of Merchandise
We understand the significance of promotional products. Here are the statistics:
• $19.4 billion Promotional Products Industry / 18,000 Promotional Distributors - 2008
• “The average lifespan for Branded Merchandise is over 6 months…“ – ASI
• “Message credibility was higher with the promotional product than with the television
commercial (54% to 33%).”
• 72% of end-buyers consider the Internet as the most effective form of advertising with promotional
products second (64%)
• Use of promotional product as the sole advertising medium achieved maximum impact, up to 69% increasing
brand interest and 84% in creating a good impression of the brand.” - PPAI
• Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional
products they’re received. – ASI
• Sunrise Identity is ranked in the top 1% of promotional products distributors in the US by revenue.
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6. Your Safety Testing and Compliance Experts
Sunrise purchases goods and services from a wide variety of suppliers globally,
only those who can provide proof of conformity to applicable safety standards for
each product.
Sunrise uses Intertek as its third party auditor to ensure our imported products and
factories meet necessary requirements including:
• Prop 65
• CPSIA (Consumer Protection Safety Improvement Act)
Sunrise is committed to conducting business in a socially responsible and
sustainable manner.
• Socially compliant supply network
• Workplace recycling
• Philanthropy committee
• Bike to work team
We are committed to protecting the customer, their brand and the environment.
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7. Client List:
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8. Our Solutions

9. Solution #1: Merchandise
Maximize Event Sponsorships
Branded merchandise generates excitement with the
audience - delivering brand impressions long after the
event has taken place.
This gear: Toyota Tundra Brooks & Dunn custom
backpack/cooler bag, lunch cooler, travel mug, apparel,
key tag, hand fans, soft-shell jacket and VIP pass.
Branded Apparel Connects
Reaching an audience of fickle contemporary consumers is a
challenge for many brands. Staying on top of current apparel
trends and embellishment techniques helps Sunrise Identity
deliver relevant designs consumers will actually want to wear.
This shirt: 30-singles weight T-shirt with sublimated original
design featuring 2-color Stolichnaya Vodka mark.
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10. Solution #2: Uniform Program
Maintain Uniform Program For All
Sunrise delivers uniform and apparel solutions including
inventory-managed retail store programs, co-branded
uniforms (company + business partners), bulk custom
orders, all with a wide array of embellishment.
This shirt: Starbucks Coffeehouse Polo - available to
Starbucks-owned and licensed stores (supermarkets,
bookstores, airports, etc.) through an e-commerce
ordering and distribution program developed by
Sunrise. We manage all direct importing, embellishment,
fulfillment, and distribution.
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11. Solution #3: E-commerce
Technology-based Brand Building
Sunrise offers turnkey business-to-business and business-
to-consumer e-commerce solutions. Products range
from out-of-the-box branded merchandise sites to a
fully customized e-commerce platform to best meet
the specific needs of each client. Sunrise sites offer
a variety of payment options – such as credit card,
budget decrement, purchase order or point redemption.
Inventory management and robust reporting are
available to insure your store performance meets the
specific goals of your program.
Integrated product selection offers socially compliant
sourcing, product safety testing, and a wide offering
of eco-friendly products. Sunrise manages platform
functionality, product development and inventory so you
and your organization can focus on what it does best –
making and selling your products or services.
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12. Testimonials:
Sunrise has been cultivating raving fans for more than a decade. Take their word for it:
I knew I could depend on Sunrise in a tight Our special order business is always
spot. That’s why you are my go to guys! handled with the utmost care and urgency
and we appreciate everyone’s willingness to
Aaron Lemay
Senior Graphic Designer
take the extra step to get a job done, many
Bungie Studios times in a very short turn around.
Shannon Chatman
Marketing Operations
Safeco Insurance Company
I have been working with Sunrise Identity for the past
three years. They have consistently provided me with
creative promotional ideas and top notch service. I have
found their prices to be competitive and they have always It was truly a breeze working with you. The swag
strived to ensure that I get the most for my company’s turned out great and we really could not have done
investment. I can honestly say that our brands have it without your support! We will certainly recommend
benefited from the efforts of Sunrise Identity. you to other companies in the gaming world.
Nels Struve Jennifer Etherington
Division Marketing Manager Production Manager
Pernod Ricard USA Klei Entertainment Inc.
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13. Thank You!
For additional information contact:
Dawn Hays
615.831.5293
dawn@sunriseid.com
www.sunriseid.com