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What do people look for
when they search online for
   learning resources?

 David Davies, University of Warwick
       Jackie Wickham, Intute
HEFCE/Academy/JISC OER Programme
          Subject Strand

          OOER Project

    http://www.medev.ac.uk/oer/
Image CC-BY-SA J Brew


                             SurveyMonkey + Focus Groups
                                           =
                        Evidence of resource discovery behaviour
Image CC-BY-NC-ND Matthew Field


                                  155 survey respondents
How would you describe your main role?


             Teacher

Learning technologist

    Teaching support

  Healthcare worker

       Administrator

            Manager

             Student

                        0       15           30            45        60
What discipline area do you work in?

        Medicine
       Veterinary
        Dentistry
         Nursing
  Health science
Biological science
   Social science
Physical sciences
      Humanities
             Arts

                     0   10              20                30   40
In what sector do you normally work?


 Higher education


 Further education


             NHS


    Health-related


Commercial sector

                     0      23            45            68      90
How often do you search online for learning resources?

I'm often searching for learning resources online whether or not I have a specific need
I tend to only search when I have a specific need for learning resources
I seldom search online for learning resources
How often do you search online for learning resources?

I'm often searching for learning resources online whether or not I have a specific need
I tend to only search when I have a specific need for learning resources
I seldom search online for learning resources




                                    5%




                                                      49%
                       46%
It's relatively easy to find what I'm looking for even if I need to hunt around a bit
I often have difficulty finding learning resources




                         25%




                                                75%
Which sites do you use most often to search for learning resources?

                       Google
Journal search e.g PubMed etc
                    Wikipedia
               Google scholar
                      YouTube
          HEA Subject Centre
                          Flickr
                         Intute
                      Amazon
                      iTunesU
                        Jorum
                        iTunes
                        Yahoo
   Bing (the decision engine?)
                                   0          25            50            75            100
Which sites do you use most often to search for learning resources?

                       Google
Journal search e.g PubMed etc
                    Wikipedia
               Google scholar
                      YouTube
          HEA Subject Centre
                          Flickr
                         Intute
                      Amazon
                      iTunesU
                        Jorum
                        iTunes
                        Yahoo
   Bing (the decision engine?)
                                   0          25            50            75            100
Which sites do you use most often to search for learning resources?

                       Google
Journal search e.g PubMed etc
                    Wikipedia
               Google scholar
                      YouTube
          HEA Subject Centre
                          Flickr
                         Intute
                      Amazon
                      iTunesU
                        Jorum
                        iTunes
                        Yahoo
   Bing (the decision engine?)
                                   0          25            50            75            100
Which sites do you use most often to search for learning resources?

                       Google
Journal search e.g PubMed etc
                    Wikipedia
               Google scholar
                      YouTube
          HEA Subject Centre
                          Flickr
                         Intute
                      Amazon
                      iTunesU
                        Jorum
                        iTunes
                        Yahoo
   Bing (the decision engine?)
                                   0          25            50            75            100
When choosing a learning resource, how influenced are you by who created it?



   It's highly important to me and has a major influence on which resource I choose
   It's not usually important to me providing it's the right resource for my purpose
When choosing a learning resource, how influenced are you by who created it?



   It's highly important to me and has a major influence on which resource I choose
   It's not usually important to me providing it's the right resource for my purpose




                      49.7                             50.3%
How influenced are you if required to register to gain access to a learning resource?



   Prefer not but would consider




Prefer not choose such resources




                     Don’t mind



                                   0         15           30          45           60
How influenced are you by the target audience or educational context?




                         Highly important
                         Useful but not essential
                         Not important
How influenced are you by the target audience or educational context?




                                         18%




                         Highly important
                         Useful but not essential
                         Not important
How influenced are you by the target audience or educational context?




                                         18%




                                     55%




                         Highly important
                         Useful but not essential
                         Not important
How influenced are you by the target audience or educational context?




                                           18%
                     28%




                                       55%




                           Highly important
                           Useful but not essential
                           Not important
Link in place or download?



     Prefer to link




Prefer to download




    No preference



                      0   13          25            38   50
If you prefer to download, why?


Control over how students access a resource



         Will disappear if I don't download it



  Might only want a part, not the whole thing



    Might reformat or mix with own content


                                                 0          20            40           60
How useful are comments and ratings?
How useful are comments and ratings?

                                 Not important


                                    Seldom use


                            Will use if available


 Won’t use a resource with a bad review/rating


     Irrelevent as most sites don’t support this


Wished all search sites had user reviews/ratings

                                                    0   25   50
Have you ever left a comment or review?




    Yes
    32%




                              No
                              68%
Do you usually ask for permission?
Do you usually ask for permission?


                       I normally ask for permission


I try to look for licensed resources so don't need to


                I know I should but it's such a hassle


                         I seldom ask for permission


       If it’s on the web then I shouldn’t need to ask

                                                         0   15   30   45   60
What is most important to you when searching for
               learning resources?
What is most important to you when searching for
               learning resources?
What is most important to you when searching for
               learning resources?



      That learning resources should...

               ...be easy to find

           ...meet teaching needs

             ...be of good quality
Recommendations
Make your learning
resources easy to find
Clearly license your
learning resources
Make sure your
 resource is
downloadable
Make sure your
metadata is searchable
     by Google
Make sure open really
  does mean open
Don’t worry about
  peer review
What do people look for when they search online for learning resources?

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What do people look for when they search online for learning resources?

  • 1. What do people look for when they search online for learning resources? David Davies, University of Warwick Jackie Wickham, Intute
  • 2. HEFCE/Academy/JISC OER Programme Subject Strand OOER Project http://www.medev.ac.uk/oer/
  • 3. Image CC-BY-SA J Brew SurveyMonkey + Focus Groups = Evidence of resource discovery behaviour
  • 4. Image CC-BY-NC-ND Matthew Field 155 survey respondents
  • 5. How would you describe your main role? Teacher Learning technologist Teaching support Healthcare worker Administrator Manager Student 0 15 30 45 60
  • 6. What discipline area do you work in? Medicine Veterinary Dentistry Nursing Health science Biological science Social science Physical sciences Humanities Arts 0 10 20 30 40
  • 7. In what sector do you normally work? Higher education Further education NHS Health-related Commercial sector 0 23 45 68 90
  • 8. How often do you search online for learning resources? I'm often searching for learning resources online whether or not I have a specific need I tend to only search when I have a specific need for learning resources I seldom search online for learning resources
  • 9. How often do you search online for learning resources? I'm often searching for learning resources online whether or not I have a specific need I tend to only search when I have a specific need for learning resources I seldom search online for learning resources 5% 49% 46%
  • 10. It's relatively easy to find what I'm looking for even if I need to hunt around a bit I often have difficulty finding learning resources 25% 75%
  • 11. Which sites do you use most often to search for learning resources? Google Journal search e.g PubMed etc Wikipedia Google scholar YouTube HEA Subject Centre Flickr Intute Amazon iTunesU Jorum iTunes Yahoo Bing (the decision engine?) 0 25 50 75 100
  • 12. Which sites do you use most often to search for learning resources? Google Journal search e.g PubMed etc Wikipedia Google scholar YouTube HEA Subject Centre Flickr Intute Amazon iTunesU Jorum iTunes Yahoo Bing (the decision engine?) 0 25 50 75 100
  • 13. Which sites do you use most often to search for learning resources? Google Journal search e.g PubMed etc Wikipedia Google scholar YouTube HEA Subject Centre Flickr Intute Amazon iTunesU Jorum iTunes Yahoo Bing (the decision engine?) 0 25 50 75 100
  • 14. Which sites do you use most often to search for learning resources? Google Journal search e.g PubMed etc Wikipedia Google scholar YouTube HEA Subject Centre Flickr Intute Amazon iTunesU Jorum iTunes Yahoo Bing (the decision engine?) 0 25 50 75 100
  • 15. When choosing a learning resource, how influenced are you by who created it? It's highly important to me and has a major influence on which resource I choose It's not usually important to me providing it's the right resource for my purpose
  • 16. When choosing a learning resource, how influenced are you by who created it? It's highly important to me and has a major influence on which resource I choose It's not usually important to me providing it's the right resource for my purpose 49.7 50.3%
  • 17. How influenced are you if required to register to gain access to a learning resource? Prefer not but would consider Prefer not choose such resources Don’t mind 0 15 30 45 60
  • 18. How influenced are you by the target audience or educational context? Highly important Useful but not essential Not important
  • 19. How influenced are you by the target audience or educational context? 18% Highly important Useful but not essential Not important
  • 20. How influenced are you by the target audience or educational context? 18% 55% Highly important Useful but not essential Not important
  • 21. How influenced are you by the target audience or educational context? 18% 28% 55% Highly important Useful but not essential Not important
  • 22. Link in place or download? Prefer to link Prefer to download No preference 0 13 25 38 50
  • 23. If you prefer to download, why? Control over how students access a resource Will disappear if I don't download it Might only want a part, not the whole thing Might reformat or mix with own content 0 20 40 60
  • 24. How useful are comments and ratings?
  • 25. How useful are comments and ratings? Not important Seldom use Will use if available Won’t use a resource with a bad review/rating Irrelevent as most sites don’t support this Wished all search sites had user reviews/ratings 0 25 50
  • 26. Have you ever left a comment or review? Yes 32% No 68%
  • 27. Do you usually ask for permission?
  • 28. Do you usually ask for permission? I normally ask for permission I try to look for licensed resources so don't need to I know I should but it's such a hassle I seldom ask for permission If it’s on the web then I shouldn’t need to ask 0 15 30 45 60
  • 29. What is most important to you when searching for learning resources?
  • 30. What is most important to you when searching for learning resources?
  • 31. What is most important to you when searching for learning resources? That learning resources should... ...be easy to find ...meet teaching needs ...be of good quality
  • 35. Make sure your resource is downloadable
  • 36. Make sure your metadata is searchable by Google
  • 37. Make sure open really does mean open
  • 38. Don’t worry about peer review

Editor's Notes