David Borshell - The entertainment industry is probably one of the most receptive areas digital marketers can work in. An online study demonstrates that entertainment-centric emails have the maximum open rates among other businesses. This means the good demand for the entertainment relevant produces.

1. How Entertainment
and Media Trade Will
Drive from Analytics
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2. Hello!
I am David Borshell
Today entertainment industry is spending a lot on digital
marketing. From famous filmmaker, celebrity to a movie,
every individual is taking advantage of the digital
platform for marketing says David Borshell.
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3. Digital Technology in Entertainment
Industry
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Digital marketing in the entertainment business presents a
prospect for executive advertisers to utilize analytics to
demonstrate the ROI from their efforts. In fact, digital
marketing provides the highest reach for the media industry.
Moreover, using digital marketing, the entertainment
administrators can get the complete picture on any advertising
initiative. They can upsurge the efficiency of their promotion
campaign while driving down the price.

4. Here are some ways entertainment
marketers can drive value from
analytics
Demographics
retargeting
Better fan
engagement
Deeper
market
segmentation
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5. Better fan engagement
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The entertainment industry is probably one of the most
receptive areas digital marketers can work in. An online
study demonstrates that entertainment-centric emails have
the maximum open rates among other businesses. This
means the good demand for the entertainment relevant
produces.
However, the same study states that only 47% of Media and
Entertainment Industry professionals use email marketing
in their overall strategy. This is actually a big mistake and
needs to be corrected as much as possible. If done in a
proper way, the entertainment industry can establish a
good connection with customers that other businesses
enjoy.

6. Demographics retargeting
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Sometimes, the data will show results that are so radically out of line
with original expectations that it prompts a fundamental shift in the
movie’s marketing. You will be able to determine trends that may
have a strong impact on your entertainment industry by gathering
and monitoring your advertising metrics appropriately.
This will help open up probabilities to capitalize on a fruitful
campaign, involve fans more closely, and influence cross-
promotional opportunities when advertising in the entertainment
industry.

7. Deeper market segmentation
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Fact is, all of the online available data can only actually be beneficial if
managed appropriately. Smart entertainment marketers don’t just collect
data, they manage it. These days, almost all entertainment professionals are
familiar with the digital technology for their business.
Furthermore, 82% of entertainment businesses have segmented their email
subscriber list on the basis of demographics, while 18% don’t. Actually,
dissection not only cover individual information but it also covers how
spectators watch media. Fact is, different age group has diverse watching
habits.
For instance, younger generation prefers to watch the shorter trailer, videos
on the smartphone. Whereas old people prefer to watch the longer trailer.
This will affect the length, style and pace of any trailer. Hence, entertainment
for the younger generation is optimized for mobile device, apps, and
websites. And entertainment for older demographics will be placed on portals
that allow deeper, slower placed experience that encourages browsing.

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David Borshell has given above reasons why you provide
value for digital marketing in the entertainment industry.
He is senior executive and entrepreneur with years of
experience in the media and entertainment industries. The
entrepreneur guides the companies through formation,
growth, market disruptions, growth, financial difficulties
and domestic or international expansion.
Bottom Lines

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Any questions?
You can find me at:
https://twitter.com/Davidborshell
https://www.linkedin.com/in/david-borshell-a20b5412