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The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
Featured
https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Lily Ray's MozCon talk from 2023 about how core updates work and how search intent plays a role.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc. It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
The six step guide to practical project management
MindGenius
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Featured
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2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Achieving Excellence in a World of Compromise
1.
Slide 1: We all know what compromise is and how it works. It’s the settlement of a dispute. Mutual concession. But it also means “To weaken a reputation or accepting a lower standard.” That’s part of the actual definition. And in our industry, we’ll often find ourselves having to compromise. Why is that? And how do we overcome it?
2.
Slide 2: We compromise as the result of three things. One, we’re constantly being asked to deliver our work faster than ever before. Two, our clients, managers, and benefactors want that work done at decreasing costs. And three, they want it done a certain way with a very specific outcome. And so, we must compromise, either on time, budget constraints, or the end product itself.
3.
Slide 3: It’s impossible to have all three. I refer to this as the twelve lemon problem. Remember this movie, the Breakup? She needs 12 lemons to get the centerpiece done, but she’s being asked ”why?” Why Jennifer do you need 12 lemons? Let’s just use the three.” You don’t get it, I need 12 lemons, Vince! By the way if Vince is the name of your boss or client, this analogy works perfectly, doesn’t it?
4.
Slide 4 Slide 4: So if we can’t control these demands in asking us to complete projects faster, cheaper, all while negotiating on some of that work, then there’s only really one thing we can control. And that’s ourselves. How can we adapt? What do we change to be able to deliver great work while still having the opportunity to resources to do so? The answer, I would argue, is efficiency.
5.
Slide 5: Becoming effective and efficient in our work is key to trying to achieve the balance between all three when we have no control over external factors such as cost, timing, and pre‐determined decisions. Take as an example the sport of Formula 1 racing. F1 is arguably the world’s most optimized sport; teams are obsessed with improving their cars by tenths of a second.
6.
Slide 6: In F1, Efficiencies have to be gained continually in order to win in this sport. To put it in perspective, the difference between fastest lap times are anywhere between one and three tenths per lap. And when a race is the over, that difference in the championship is about 40 million dollars in winnings. Drivers need to be efficient in their driving in order to achieve their goal of winning a Grand Prix.
7.
Slide 7: Take a look at the heads up display on the left. F1 drivers using 22 controls from the steering wheel, some of which include sub‐ menus. Sub‐menus! He shift gears hundreds of times during a race you can see his fingers hitting the paddle shifters and adjusts the brake by using left hand to reach down near his leg dozens of times. This driver is very efficient and effective at handling the car.
8.
Slide 8: Races entirely aren’t won based on who’s the fastest driver with the fastest car, but also teams who the most efficient in achieving the perfect pit stop to change out a cars’ tyres. As you can see here, the pit crew works like clockwork. The footage here is in ultra slow motion. There’s a specific job for every individual to do. It takes about 20 mechanics to change out an F1 car’s tyres.
9.
Slide 9: Using this as inspiration, we should ask ourselves: Are we as efficient and effective? What can we do better? It our team in synch on this project? Is everyone gaining and maintaining skills equally to provide the best outcome possible? It’s rather inspiring to see how the Infinity Red Bull team works together. And just as they, we too should commit to improving, even if marginally, as much as we can.
10.
Slide 11: So, in the F1 example, we understand that efficiency translates to speed. Here’s another thought. Build something that makes you more efficient, a tool to make you better at what you’re doing. Right now, I’m using a very cool app that’s designed for 20x20 presentations. Because of it, I’m now more efficient in delivering my presentation. If you can build or make something that makes you more efficient, go for it.
11.
Slide 12: Nowadays, automation reduces the amount of time we have to complete something. As an example, our team uses simple but effective automation to clean up reporting across multiple sources and hundreds of data points reducing the time to compile by as much as two days. And we’ve shifted from static reporting to provide more insights through interactive dashboards delivering twice as many insights. We reinvented our reports.
12.
Slide 13: Granted there will continue to be external factors outside of our control. But internally, I think we can become more efficient in trying to understand what could be driving things such as timing. Skill, scale, and scope. These can effect both internal and external factors as well. If one of these clashes against the other, it essentially creates a storm. As they say, “when it rains, it pours.”
13.
Slide 14: We need to be more effective about understanding the objective, and not just the job. What do I mean by that? I mean, do we see the job as generating awareness through campaigns, developing advertising, and building websites? Or do we see an objective to creating an engaging experience for customers, ask them to participate, an building something that’s useful to them. What’s the objective?
14.
Slide 15: When we don’t understand the objective and only focus on the “job” then you get checkbox marketing. Ads concepted. Check. Website built. Check. Banner campaign. Check. It’s less about doing good or bad work and more about just going through the motions. Let’s ask ourselves, is this an opportunity to develop another campaign, or to actually provide an new, more engaging experience that the last?
15.
Slide 16: To avoiding checkbox marketing, we should strive to become more POV‐oriented. We should always deliver a formal point of view when we feel we can deliver something better than the original ask. Lay out the pros and cons. Show the gives and gets. Help your client, manager, or benefactor understand what’s at risk if we don’t slow things down when the need to. It means showing what we gain vs. lose by compromising.
16.
Slide 17: When fast happens, we tend to react the same, fast. But when we do, we run the risk of not paying attention to detail, and things can slip. To prove my point, I only spend 10 seconds making this very point. So I have 10 seconds left. I slowed it down. Now its just a little weird while I wait…
17.
Slide 18: To summarize, a constant problem we face is that the industry will continue to demand more for less, and that really won’t change. So what do we do about it? Well, mitigate compromise and become more efficient. We can become better strategists, planners, negotiators, and communicators to achieve balance between the forces driving timing, cost, and consensus on the output we create.
18.
Slide 19: And so how? Build something to drive efficiency. Automate and reinvent. Seek to understand the internal and external factors. Understand the objective, not just the job, avoid checkbox marketing, and become more POV‐focused. These are just a few things, but important ones that I wanted to share with you today.
19.
Slide 20: Ending with my passion for the sport, F1 thrives on teams’ obsessions with becoming more efficient in improving their car. They look to self‐optimization to produce the best product, that car, to win championships. Similarly, when we’re faced by tighter deadlines and budget constraints, let us work towards becoming more efficient and maximize our ability to achieve greatness. Thank you.
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