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LLC


       EVERYONE WANTS TO BE LIKEd


22 July 2011                        1
WHY BE LIKED?

                 1980’s     1990’s   2000’s    TODAY
                 DIRECT     CALL
                  MAIL     CENTER    EMAIL     LIKEs
                 PASSIVE   WANING    PASSIVE   ACTIVE


LIKEs are Data Rich, Highly Relevant, Audience
            Opt-Ins for Marketers.
 22 July 2011
                                          2
PROBLEM


     BUSINESSES STRUGGLE TO GROW LIKES
      AND EFFECTIVELY USE SOCIAL MEDIA




 22 July 2011
                           3
OUR SOLUTION


     A SOCIAL GAME THAT DELIVERS PRIZES
     TO USERS FOR LIKING AND ENGAGING
              WITH BUSINESSES




 22 July 2011
                            4
OUTCOME

             BUSINESS GET:    CONSUMERS GET:
                    LIKEs       ENTERTAINMENT
                 ENGAGEMENT   BRAND ENGAGEMENT
                    SALES      PRIZES & COUPONS
                  USER DATA     SOCIAL PRESENCE




 22 July 2011
                                    5
COMPETITIVE
ADVANTAGE

                 FREE DISTRIBUTION


 LEVER EXISTING MERCHANT FAN BASE TO
 GROW BOTH MADPLAY AND MERCHANT
               AUDIENCES

 22 July 2011
                         6
COMPETITIVE
ADVANTAGE

  CROWD-POWERED ONBOARDING


   OUR FANS DRIVE NEW BUSINESSES INTO
               THE GAME.



 22 July 2011
                          7
TEAM

                 Team
  SALES (CEO): Dave Rogers (The Onion)
OPS&DATA: Adam Rubenstein (Tango/ARCA)
  UI/UX: Andrew Welyczko (The Onion)
                 Advisors
Kevin Cawley, Chris Joel, Brett Orton, Robert
     Reich, Joe Pezzillo, Jody Shepherd
 22 July 2011
                             8
madplay

                EVERYONE WANTS TO BE LIKEed



                THANK YOU!
                  DAVE@LOCALBUNNY.COM
                       (303) 819-4948
22 July 2011
                                 9

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Local Bunny Investor Deck for OAF

  • 1. LLC EVERYONE WANTS TO BE LIKEd 22 July 2011 1
  • 2. WHY BE LIKED? 1980’s 1990’s 2000’s TODAY DIRECT CALL MAIL CENTER EMAIL LIKEs PASSIVE WANING PASSIVE ACTIVE LIKEs are Data Rich, Highly Relevant, Audience Opt-Ins for Marketers. 22 July 2011 2
  • 3. PROBLEM BUSINESSES STRUGGLE TO GROW LIKES AND EFFECTIVELY USE SOCIAL MEDIA 22 July 2011 3
  • 4. OUR SOLUTION A SOCIAL GAME THAT DELIVERS PRIZES TO USERS FOR LIKING AND ENGAGING WITH BUSINESSES 22 July 2011 4
  • 5. OUTCOME BUSINESS GET: CONSUMERS GET: LIKEs ENTERTAINMENT ENGAGEMENT BRAND ENGAGEMENT SALES PRIZES & COUPONS USER DATA SOCIAL PRESENCE 22 July 2011 5
  • 6. COMPETITIVE ADVANTAGE FREE DISTRIBUTION LEVER EXISTING MERCHANT FAN BASE TO GROW BOTH MADPLAY AND MERCHANT AUDIENCES 22 July 2011 6
  • 7. COMPETITIVE ADVANTAGE CROWD-POWERED ONBOARDING OUR FANS DRIVE NEW BUSINESSES INTO THE GAME. 22 July 2011 7
  • 8. TEAM Team SALES (CEO): Dave Rogers (The Onion) OPS&DATA: Adam Rubenstein (Tango/ARCA) UI/UX: Andrew Welyczko (The Onion) Advisors Kevin Cawley, Chris Joel, Brett Orton, Robert Reich, Joe Pezzillo, Jody Shepherd 22 July 2011 8
  • 9. madplay EVERYONE WANTS TO BE LIKEed THANK YOU! DAVE@LOCALBUNNY.COM (303) 819-4948 22 July 2011 9