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BIC Mentality


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Hubert Deitmers talks about the BIC Mentality of Dutch Entrepreneurs as an alternative for the VOC Mentality which is (rightly so) criticized as a phrase.

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BIC Mentality

  1. 1. BIC MentalityMonday, February 7, 2011
  2. 2. BIC Mentality Believe - Innovate - CollaborateMonday, February 7, 2011
  3. 3. Believe “ Pour your heart into it. ” Howard SchultzMonday, February 7, 2011
  4. 4. Monday, February 7, 2011
  5. 5. Innovation does not mean you need to create something new. Technological innovation ≠ Business model innovation.Monday, February 7, 2011
  6. 6. No cure, no pay. When enough people take the massive discount as communicated, the deal goes on. Groupon takes 50% of the revenue.Monday, February 7, 2011
  7. 7. Ad-based, freemium. Basic music streaming is offered for free. Advertisers pay to cover the costs. A small percentage does already pay for a premium service. Revenue split Publisher.Monday, February 7, 2011
  8. 8. Free with in-app sales. By offering the game for free. Addictive experience leads to users paying for extras. An intermediate credit system is used to lose real-world value perception of virtual goods. 80% of revenue comes from in-app sales.Monday, February 7, 2011
  9. 9. Marketplace for fund seekers. Fund seekers get exposure to connect with a crowd of ‘backers’. People backing a project get rewarded, depending on pledged amount. Kickstarter takes 5% of the funding as a commission.Monday, February 7, 2011
  10. 10. Monday, February 7, 2011
  11. 11. CollaborationMonday, February 7, 2011
  12. 12. Follow your passion.Monday, February 7, 2011