EMS Social Media Training: Crafting Effective Messages for Agencies
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This document provides guidance for emergency medical services (EMS) agencies on developing an effective social media presence. It recommends creating a hub-and-spoke model with a central hub site and accounts on various social networks. It also outlines how to create a social media plan with clear objectives, policies, and responsibilities. Finally, it provides tips and ideas for using different social media formats like video, audio, images, written posts, and micromessages to engage audiences and share important information.
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EMS Social Media Training: Crafting Effective Messages for Agencies
- 1. PIOSocialMediaTraining.com Crafting The Message Creating Effective Social Media For EMS Agencies On Social Networks
- 2. Hub And Spoke Model Facebook YouTube MySpace Hub Site YourDept.org Flickr Twitter LinkedIn
- 3. Create The Plan • Clearly define the objective/goal Agency Communication • Outline the Plan methods/platforms to achieve the objective • Identify the personnel – Job Descriptions – Responsibilities Social Media Use of Personal Communication Code Of Policy Conduct Devices Policy – Reporting Structure
- 4. Video
- 5. Equipment Needed • Digital Video Camera – Phone Camera • Video Editing Software – Windows Movie Maker – iMovie • Video Hosting Account – YouTube – Vimeo • Extra Batteries
- 6. Video Tips • Make sure your subjects are well lit • Make sure audio is captured clearly • Upload the video to as many platforms as possible • Keep the video between 30 seconds and 2 minutes • Make the video embeddable EMS1.com’s Remember Two Things Series
- 7. Video Ideas • 30 Second Public Service/Safety Announcements • 60 Second Event Recaps • 120 Second Interviews – Chiefs – Supervisors – Ambulance Crews
- 8. Audio
- 9. Equipment Needed • Digital recording device • Handheld microphone – Wind screen • Headset with microphone • Script cards • Extra batteries
- 10. Audio Tips • Create a standard Intro no longer than 30 seconds • Begin all recordings on a script • Pre-determine the time limit – At least 5 minutes – No more than 60 minutes
- 11. Audio Ideas • 30 Second Public Service/Safety Messages • 10 Minute Event Recaps • 30 Minute Interviews – Chiefs – Supervisors – Ambulance Crews
- 12. Still Images
- 13. Equipment Needed • Digital camera – DSLR – Phone camera • Image editing software – GIMP – Photoshop • Extra batteries • Something to photograph!
- 14. Image Tips • Frame the scene • Utilize the “Rule of Thirds” • Focus on easily identifiable personnel • Plan on taking 10 photos for every 1 you want to use • Angle to leave the patient out of the shot
- 15. Image Ideas • Create a “Stock Folder” – Images of station/apparatus – Personnel portraits – Personnel performing tasks • Event and scene photos should focus on personnel
- 16. The Written Word
- 17. Equipment Needed • Computer – Internet Connection – Word Processing Software • Reference Materials – Dictionary – Thesaurus – Style Guide • Idea “Sparkers”
- 18. Writing Tips • Avoid technical lingo and slang terms • Don’t exceed 500 words • Pair a relevant image with your words • Proofread before publishing – Use the dictionary and thesaurus – Either follow a style guide or write your own
- 19. Writing Ideas • Public Education Information • Event Announcements • Event Recaps • Interviews With Crews • Statistics Reporting
- 20. 140 Characters Or Less
- 21. Equipment Needed • Mobile Device • Social Network Accounts – Twitter – Facebook • Content to share – Information – Images – Links
- 22. Micro Message Tips • Use a simple vocabulary • Keep messages to 70 characters or less • Include links at the end of the message • Be sure your Hub URL is in your profile
- 23. Micro Message Ideas • “A Typical Tour” • Share PSA Messages • Share PSA Links • Ask A Question – Follow up with a more indepth answer – Link to resources that provide the solution • Engage your audience
- 25. Equipment Needed • A Hub Site with RSS Feed Capabilities – Wordpress – Blogger • Social Network Accounts – Facebook – Twitter – LinkedIn • Syndication Service Accounts – Twitterfeed – Hootsuite
- 26. Syndication Tips • Schedule content to optimize reach – Monday through Thursday has the most traffic internet wide – 9:00am Eastern begins the US traffic rise, peaks at 3:00pm Eastern, then starts to decrease at 11:00pm Eastern
- 27. Any Questions? Dave Konig • PIOSocialMediaTraining.com • TheSocialMedic.net • Twitter: @DavidKonig • Facebook: facebook.com/DaveKonig • DavidKonig.com