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Delivering 
So,ware 
Agility 
at 
the 
Enterprise 
Emmet 
B. 
Keeffe 
III, 
CEO 
& 
Co-­‐Founder 
hEp://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=UBxphEp://www.google.com/url? 
sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=UBxpHVkE65CKlM&tbnid=vLSl2Gn-­‐0LGhIM:&ved=0CAUQjRw&url= 
hEp%3A%2F%2Firisevideo.com%2Findex.php%3F%2Firise-­‐logos.html&ei=eJ4JUZCtGebp2QW91oGIDg&bvm=bv. 
41642243,d.b2I&psig=AFQjCNHdm2BR9Oy4f1RyfWLLqE8kGfIJaA&ust=1359671278590641HVkE65CKlM&tbnid=vLSl2Gn-­‐0LGhIM 
www.iRise.com 
11 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
:&ved=0CAUQjRw&url=hEp%3A%2F%2Firisevideo.com%2Findex.php%3F%2Firise-­‐ 
logos.html&ei=eJ4JUZCtGebp2QW91oGIDg&bvm=bv. 
41642243,d.b2I&psig=AFQjCNHdm2BR9Oy4f1RyfWLLqE8kGfIJaA&ust=1359671278590641 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved.
hEp://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=UBxphEp://www.google.com/url? 
sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=UBxpHVkE65CKlM&tbnid=vLSl2Gn-­‐0LGhIM:&ved=0CAUQjRw&url= 
hEp%3A%2F%2Firisevideo.com%2Findex.php%3F%2Firise-­‐logos.html&ei=eJ4JUZCtGebp2QW91oGIDg&bvm=bv. 
Delivering 
So,ware 
Agility 
at 
the 
Enterprise 
41642243,d.b2I&psig=AFQjCNHdm2BR9Oy4f1RyfWLLqE8kGfIJaA&ust=1359671278590641HVkE65CKlM&tbnid=vLSl2Gn-­‐0LGhIM 
www.iRise.com 
22 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
:&ved=0CAUQjRw&url=hEp%3A%2F%2Firisevideo.com%2Findex.php%3F%2Firise-­‐ 
logos.html&ei=eJ4JUZCtGebp2QW91oGIDg&bvm=bv. 
41642243,d.b2I&psig=AFQjCNHdm2BR9Oy4f1RyfWLLqE8kGfIJaA&ust=1359671278590641 
Emmet 
B. 
Keeffe 
III 
CEO 
& 
Co-­‐Founder 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved.
www.iRise.com 
33 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Sojware 
delivery 
hasn’t 
changed 
in 
50 
years…
www.iRise.com 
44 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Waterfall 
as 
the 
industry 
standard 
process…
www.iRise.com 
55 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Severe 
lack 
of 
agility 
at 
the 
enterprise…
www.iRise.com 
66 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
…and 
extremely 
poor 
user 
experience
www.iRise.com 
77 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
…or 
outright 
project 
failure
www.iRise.com 
88 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
The 
world 
has 
changed 
– 
agility 
is 
mandatory…
www.iRise.com 
99 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
…and 
so 
is 
elegance
www.iRise.com 
1100 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Time 
to 
remove 
English 
from 
sojware 
delivery…
www.iRise.com 
1111 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Visualiza:on 
enables 
collabora:ve 
design…
www.iRise.com 
1122 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Visualiza:on 
enables 
collabora:ve 
design…
www.iRise.com 
1133 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Visualiza:on 
Center 
of 
Excellence 
transforms…
www.iRise.com 
1144 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Success 
Story: 
JPMorgan 
Chase
www.iRise.com 
1155 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Success 
Story: 
AT&T
www.iRise.com 
1166 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Success 
Story: 
Unilever
www.iRise.com 
1177 
iRise 
Company 
Confiden:al 
© 
2014 
All 
rights 
reserved. 
| 
1.800.556.0399 
Ques:ons?

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Sales & Marketing Alignment: How to Synergize for Success
 

Emmet B. Keeffe iii

  • 1. Delivering So,ware Agility at the Enterprise Emmet B. Keeffe III, CEO & Co-­‐Founder hEp://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=UBxphEp://www.google.com/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=UBxpHVkE65CKlM&tbnid=vLSl2Gn-­‐0LGhIM:&ved=0CAUQjRw&url= hEp%3A%2F%2Firisevideo.com%2Findex.php%3F%2Firise-­‐logos.html&ei=eJ4JUZCtGebp2QW91oGIDg&bvm=bv. 41642243,d.b2I&psig=AFQjCNHdm2BR9Oy4f1RyfWLLqE8kGfIJaA&ust=1359671278590641HVkE65CKlM&tbnid=vLSl2Gn-­‐0LGhIM www.iRise.com 11 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 :&ved=0CAUQjRw&url=hEp%3A%2F%2Firisevideo.com%2Findex.php%3F%2Firise-­‐ logos.html&ei=eJ4JUZCtGebp2QW91oGIDg&bvm=bv. 41642243,d.b2I&psig=AFQjCNHdm2BR9Oy4f1RyfWLLqE8kGfIJaA&ust=1359671278590641 iRise Company Confiden:al © 2014 All rights reserved.
  • 2. hEp://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=UBxphEp://www.google.com/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=UBxpHVkE65CKlM&tbnid=vLSl2Gn-­‐0LGhIM:&ved=0CAUQjRw&url= hEp%3A%2F%2Firisevideo.com%2Findex.php%3F%2Firise-­‐logos.html&ei=eJ4JUZCtGebp2QW91oGIDg&bvm=bv. Delivering So,ware Agility at the Enterprise 41642243,d.b2I&psig=AFQjCNHdm2BR9Oy4f1RyfWLLqE8kGfIJaA&ust=1359671278590641HVkE65CKlM&tbnid=vLSl2Gn-­‐0LGhIM www.iRise.com 22 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 :&ved=0CAUQjRw&url=hEp%3A%2F%2Firisevideo.com%2Findex.php%3F%2Firise-­‐ logos.html&ei=eJ4JUZCtGebp2QW91oGIDg&bvm=bv. 41642243,d.b2I&psig=AFQjCNHdm2BR9Oy4f1RyfWLLqE8kGfIJaA&ust=1359671278590641 Emmet B. Keeffe III CEO & Co-­‐Founder iRise Company Confiden:al © 2014 All rights reserved.
  • 3. www.iRise.com 33 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Sojware delivery hasn’t changed in 50 years…
  • 4. www.iRise.com 44 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Waterfall as the industry standard process…
  • 5. www.iRise.com 55 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Severe lack of agility at the enterprise…
  • 6. www.iRise.com 66 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 …and extremely poor user experience
  • 7. www.iRise.com 77 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 …or outright project failure
  • 8. www.iRise.com 88 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 The world has changed – agility is mandatory…
  • 9. www.iRise.com 99 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 …and so is elegance
  • 10. www.iRise.com 1100 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Time to remove English from sojware delivery…
  • 11. www.iRise.com 1111 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Visualiza:on enables collabora:ve design…
  • 12. www.iRise.com 1122 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Visualiza:on enables collabora:ve design…
  • 13. www.iRise.com 1133 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Visualiza:on Center of Excellence transforms…
  • 14. www.iRise.com 1144 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Success Story: JPMorgan Chase
  • 15. www.iRise.com 1155 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Success Story: AT&T
  • 16. www.iRise.com 1166 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Success Story: Unilever
  • 17. www.iRise.com 1177 iRise Company Confiden:al © 2014 All rights reserved. | 1.800.556.0399 Ques:ons?