Conducted a detailed secondary and primary research to, track key global ADAS players and their capabilities.

1. marketing@datamaticsbpm.com © 2017 Datamatics Business Solutions Ltd. All rights reserved.
PROJECT CASE
Market and technology assessment of
Advanced Driver Assistance Systems (ADAS)
Solution
 Datamatics conducted a detailed
secondary and primary research to, track
key global ADAS players and their
capabilities.
 Leveraged rich automotive research
experience to devise both short & long
term strategies.
 Accordingly, Datamatics team
segregated the study into 4 broad phases:
‒ Phase I: Market analysis – Analyzed the
global ADAS market trends, connectivity
form factor, technology, application
and geography. Executed a rigorous
evaluation and analysis of major players
activities. Estimated market size for 2016-
2020
‒ Phase II: Technology assessment –
Assessed technology landscape to
identify trends in patent activity, key
assignees, focus geographies, etc.
‒ Phase II: Competitor profiling – Covered
key markets, success strategies, R&D
and aftermarket services.
‒ Phase IV: Key findings – Included a
detailed analysis of various
developments in ADAS, identified
maximum focus application areas,
opportunity assessment and more.
About Client
 Founded in 1999, the Client is a global
leader in Advanced Driver Assistance
Systems (ADAS).
 Headquartered in Europe, the company
develops software algorithms, system-on-
chips and customer applications to
process visual information for ADAS.
Business situation
 Understand developments in the ADAS
space covering technology trends, major
R&D areas, capex trends and aftermarket
services.
 Gauge the future market for ADAS in
volume and value terms
Assignment
 Conduct a detailed evaluation of the
global ADAS market in terms of:
‒ Current and forecast market size
‒ Business and financial details.
‒ Innovation and technology focus areas.
‒ R&D initiatives.
‒ OEM & aftermarket solutions.
‒ Strategic initiatives.
‒ Identify key players in the market.
‒ Current market sizing.
‒ Forecast market growth.

2. marketing@datamaticsbpm.com © 2017 Datamatics Business Solutions Ltd. All rights reserved.
About us:
Datamatics Business Solutions Ltd. is a global
provider of the Business Process Management
(BPM) solutions. We partner with Fortune 5000 to
help drive revenue growth, operational
efficiency & customer engagement. We deliver
highly customized solutions that leverage our
strong industry experience of over 35 years.
Envisioning the future, Datamatics has been
awarded with multiple awards – ‘Best
Outsourcing Services Provider’ by 2020 Group,
‘Best Employer Brand’ in 2017 and others.
Project plan
 In-depth secondary research from
various sources included industry
publications, government records,
reports, business journals,
publications, market commentaries,
proprietary databases, non-patent
literature and publications.
 Identified key market players and
created discussion guides to
conduct primary research
(telephonic interviews) with auto
industry experts, auto
manufacturers, suppliers and
technology companies across the
globe. Interviews generated insights
on the overall market size, market
trends, technologies, strategies &
market dynamics such as drivers,
restraints and opportunities.
Value Chain
Stakeholder
Number of
Interviews
ADAS technology
providers
13
Automotive OEMs 10
Industry experts and
associations
3
Total 26
Approach
 Initiated in-depth secondary research using proprietary
databases and industry publications to generate a list of
relevant players across the value chain (30+). Competitors
were mapped & shortlisted as per selected parameters
finalized with the Client.
 Top 10 global ADAS players were identified on the basis of
their products, applications, annual revenue, international
presence, clientele and other criteria. The companies
were profiled on their products & services, markets,
strategies, clientele, JVs, M&As, R&D and recent activities.
 Conducted extensive primary research with key
stakeholders to validate the secondary research findings
and consolidate key market insights.
 In addition, extensive research on patent databases was
conducted to assess the technology landscape to identify
the emerging technologies, patent trends, key assignees,
etc.
Methodology
3 Step
Extensive
Research
In-depth
Analysis
Actionable
Insights
Primary
Research
Secondary
Research
Data
Collection
Data
Analysis
Crystal
Clear
Insights
Project Analysis & Outcome
 Identified market trends and technological developments, focus areas, R&D initiatives, etc.
 The market model indicated a steady growth in the ADAS market with a CAGR of ~16% during the forecast
period (2016-21).
 Intensive research and built detailed company profiles on key market players. This included products &
services info, market focus, strategies, key clientele, JVs and M&As, and R&D activities.
 Several ADAS players are planning significant investments in new technologies and focusing on sensors while
navigating the regulatory hurdles.
 Insights on profitable technology and/or product type, growing geographies and key success strategies
adopted by the leading players.