#smwcityb2b

1. Listening with Social Media
Louisa Hunter, FreshMinds Research
27th September
#SMWCityB2B

2. Customers Direct feedback
Traditional primary research
Behavioural analysis
Social media
Research
&
Perception
Management
Commentators Peers
Traditional news sources Networking
Analysts PR & corporate communications
Online publications BTL marketing activity
Social media Social media

3. 1 Spontaneous
2 Real-time
3 Readily available

4. 6,750
3,650

6. #1 What
The Social
Who Where
Media Audit
Why When

7. #2
Trend Spotting

9. #3 Brand Benchmarking
Brand
Sentiment
Owned
Brand Brand
Brand Brand
Brand
Mentions Earned

13. ( (I OR Ive OR im OR my OR mine OR he OR she OR his OR her)
NEAR/15 ( (asset NEAR/0 (manager* OR management OR
managing)) OR pension OR pensions OR "hedge funds" OR
"hedge fund" OR "saving bonds" OR "savings bonds" OR
"savings bond" OR "life savings" OR "invest money"~2 OR
(investment NEAR/1 (advisor OR adviser OR advice OR
professional OR professionals)) ) ) AND location:uk
NOT (download OR software OR job OR jobs OR employment
OR recruitment OR title:(job OR jobs OR employment OR
recruitment))

14. - x
 x
x 
 -

15. Not without challenges
It’s growing
Explore the value