#smwcityb2b

1. *
#SMWCityB2B

2. *
http://www.linkedin.com/in/andrewjhscott
http://twitter.com/techtranslated
http://twitter.com/digitalmktgfs

3. *
#SMWCityB2B

4. * Sort of.
*
#SMWCityB2B

5. * We want what b2c offers
* Reach, community, recommendation
* But we’re b2b
* And we’re regulated
* But actually it’s all People to People
*
#SMWCityB2B

6. Professional
* broadcast
* Eg @bondvigilantes
Personal
* Social
* Interactive
* Eg @mandggarden
*
#SMWCityB2B

7. Non-core events Champion led
*
#SMWCityB2B

8. * 5+ years of blogging
* Built around a champion
* Moderated
*
#SMWCityB2B

9. #SMWCityB2B
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@bondvigilantes followers
Followers

10. * Multi lingual – blog & email
* Wordpress Multi site
* Twitter - English
*
#SMWCityB2B