3. Context can be defined as “the circumstances
that form the setting for an
event, statement, or idea and in terms of
which it can be fully understood and
assessed”
Sometimes , we interpret events through
virtual context ~ how we think things
work or should work based on our experience
and knowledge
4. Establishes & applies a code that dictates
how you feel about and interpret what you
see
Here are two examples of effects of context
which influence the perception of the same
pattern in different forms :
5. "THECAT" is a classic
example of context
effect
We have little
trouble reading
"H" and "A" in
their
appropriate
contexts, even
though they
take on the
same form in
each word.
6. A B C
The physical stimulus
'13' is the same in each
case but is perceived
differently because of
the influence of the
context in which it
appears.We EXPECT to
see a letter in the
context of other letters
of the alphabet,
whereas we EXPECT to
see numbers in the
context of other
numbers.
7. What is your reaction to this ad?
Would you call this number?
8. Now we will demonstrate how the same
content can have various contexts
