ADV 420 Final Presentation

1. COMCAST Alyssa Daly
OFFICIAL DIGITAL MARKETING STRATEGY 2014

2. TARGET AUDIENCE
 Calling all ages!

3. WHY DO ALL THIS?
We want to show that Comcast
not only is the best Internet and
television product, but has
much more to offer such as
Xfinity on demand, home
security, and exemplary
customer service.

4. INSTAGRAM
Personal interaction
Show company
style
Present direct
pictures of products

5. TWITTER
Personal interaction
with customers
Constant Contact
 Instant advertising

6. FACEBOOK

7. YOU
TUBE

8. 5% increase in sales
per month
Increased web traffic on
website page
Increase in social media
account followers
Customer satisfaction
increase
K
PI
Key
Performan
ce
Indicators

9. BUDGET

10. WRAP UP
Our objective (Big Idea)
Social Media Accounts
Six Month Timeline