2. PRODUCT: “ Hustler” magazine. BRIEF: Brand awareness. BINGO: Short radio spot which demonstrates the sense of the brand on the level of it’s name. SCORE: Golden drum shortlist. Festival works/awards
3. PRODUCT: “ Danone”. BRIEF: To make people associate their mornings with “Danone” products. BINGO: We made “Danone” a morning habit. SCORE: Golden drum shortlist. Festival works/awards
4. PRODUCT: Alka-Seltzer from Bayer. BRIEF: To increase sales on New Year’s eve buy making people find a minute at this crazy time to buy A-S before New Year. BINGO: We will delay New Year for you to have a little more time to buy A-S before it comes. SCORE: ADCR bronze. Kiev Advertising Festival short list. Kinder Garden English Joint ( косячок) Russian Festival works/awards
5. PRODUCT: “ Ariel Lenor Effect”. BRIEF: New product launch. BINGO: Ariel Lenor Effect proves that cleanness can be so soft. SCORE: Gold - “Idea” festival Silver – Red Apple Unlimited Silver – Kiev Ad Festival Festival works/awards
6. PRODUCT: “ Ariel Lenor Effect”. BRIEF: New product launch. BINGO: Ariel Lenor Effect proves that cleanness can be so soft. SCORE: Gold - “Idea” festival Silver – Kiev Ad Festival Festival works/awards
7. What could go on the festivals but we didn’t put them there: Content
8. PRODUCT: Alka-Seltzer by Bayer. BRIEF: To increase sales on New Year’s eve by making people find a minute at this crazy time to buy A-S before New Year. BINGO: With this campaign we claim that we will delay New Year for you to have a little more time to buy A-S before it comes. SCORE: Part of the festival campaign which brought us prizes. Integrated campaign Press Fly cards Radio
10. FLY-CARDS and INTERNET POST CARDS People sent this postcard to each other at New Year’s eve. There was a place to type a friend’s name. The wish was same: We wish you jolly nights and mornings without a hangover! Integrated campaign
11. FLY-CARDS and INTERNET POST CARDS People sent this postcard to each other at New Year’s eve. There was a place to type a friend’s name. The wish was same: We wish you jolly nights and mornings without a hangover! Integrated campaign
12. FLY-CARDS and INTERNET POST CARDS People sent this postcard to each other at New Year’s eve. There was a place to type a friend’s name. The wish was same: We wish you jolly nights and mornings without a hangover! Integrated campaign
13. FLY-CARDS and INTERNET POST CARDS People sent this postcard to each other at New Year’s eve. There was a place to type a friend’s name. The wish was same: We wish you jolly nights and mornings without a hangover! Integrated campaign
14. Jingle Bells English Kindergarten English Joint ( косячок) Russian Sickness Russian Break Russian RADIO and INTERNET AUDIO POSTCARD Integrated campaign
15. PRODUCT: Lay’s Stix by FritoLay. BRIEF: New product launch – chips of different shape (small stix) for students as a snack on the go. BINGO: There are a lot of small stix in one pack so you can enjoy their taste on your way to school or university. You can stretch your pleasure with them as longer as you want. SCORE: Highest score by clients.
16. Street banner, not cross wide as usual but along the street. TITLES: “ New Lay’s Stix. Stretch your pleasure”.
17. PRODUCT: Olay by P&G. BRIEF: Claim the unique formula which struggles against 7 symptoms of skin ageing. BINGO: We took 7 different surfaces which symbolize 7 skin ageing types as dryness or redness and so on and placed stickers with the faces cut out of them. SCORE: We would give a prize at a festival to this work.
18. LIGHT BOXES Range of light boxes along city roads where usually we find big traffic. On each box we see one or two words – reading them one by one you get a message. Passing this piece of road in traffic jam you can spend an hour of your time to read it till the end.
19. QUESTION-MARK BALOONS Balloons in the shape of question marks with a message inside. You kill the question, bursting the balloon by yourself and find inside the message: No more questions, just one number. 8 800 555 00 55 Sunfinity Car Insurance. Faster, easier, cheaper.
20. PRODUCT: 24 hours KFC opening. BRIEF: Let young people who enjoy the night know that now is possible to eat here at nighttime. BINGO: We turned KFC Colonel into a vampire and claimed: Now open nights. SCORE: To be sent to festivals.
